In 2011, Jayna Murray was slowly, brutally murdered at a Lululemon shop in a Bethesda, Maryland shopping area. She was bludgeoned with a hammer, slashed over 320 times with a box cutter, then strangled to death. Next door at the Apple Store, employees heard her tortuous screams, but didn’t lift a finger. Not to help her. Not to call the police. Nothing. It was just a day after the iPad 2 launched.
Although no one in the Apple Store was complicit in the murders, it was still a PR disaster for Apple’s retail outlet. Now a new book called The Yoga Store Murder by Washington Post reporter Dan Morse delves into the murder and its aftermath.