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Apple launches new ‘Today at Apple’ website for stores worldwide

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Apple's new website keeps you in the loop on classes in your area.
Apple's new website keeps you in the loop on classes in your area.
Photo: Apple

Apple is revamping its efforts to keep customers educated on all of its platforms today with the launch of a new website called ‘Today at Apple.’

The new sub site provides Apple fans with portal that shows all of the events, classes and other happenings at local Apple stores, giving users an easy way to sign up for the 4,000 sessions held across the globe each day.

Underground Milan store could be Apple’s most striking yet

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Screen Shot 2017-05-15 at 15.37.42
You'll have to walk through a waterfall to reach Apple's new store.
Photo: Apple

Apple is adding a spectacular new retail store to its collection — but you’ll have to visit Milan to see it.

Located in the city’s Piazza Liberty, the store will take a note out of Apple’s iconic Fifth Avenue Apple store in New York by being located underground, with access via a special elevator. Or, in this case, a spectacular staircase entrance located between two waterfalls.

Check out a couple more pictures below.

Apple extends service for buggy Smart Keyboards

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You can thank Microsoft for this... apparently.
You can thank Microsoft for this... apparently.
Photo: Apple

Apple says it will service “functional issues” on Smart Keyboards for the iPad Pro for up to three years, according to internal memos sent to Apple stores and service providers recently.

The company, in the memo sent last week, acknowledged that some Smart Keyboard owners experienced stuck or unresponsive keys as well as non-working Smart Connectors. Apple says it will fix any qualifying keyboards free of charge within three years of the date of purchase. The company will also give a refund to any customer who already paid for service on a Smart Keyboard.

Liveblog: Just how good (or bad) was Apple’s Q2?

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apple earnings
Apple's money-making machine is on a new level.
Photo illustration: Steve Smith/Cult of Mac

Apple is set to reveal its second quarterly earnings report of 2017 this afternoon. And according to analysts, the numbers won’t be nearly as impressive as last quarter’s record-shattering results.

Tim Cook and Apple CFO Luca Maestri will run through all the numbers with investors today at 2 p.m. Pacific. As usual, Cult of Mac will be liveblogging the action with all the analysis and snark we can muster.

Come join the fun:

Drastic new changes coming to an Apple store near you, this week on The CultCast

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Cupertino has a new vision for the Apple Store.
Cupertino has a new vision for the Apple Store.
Photo: CBS

This week on The CultCast: Apple stores are about to get a massive 2.0 overhaul, and we’ve got all the details. Plus: Why the iPhone 8 may launch super-late and with no OLED screen; Final Cut Pro X hits a massive milestone; Google co-founder makes a flying car, and you’re gonna want one; and we reveal our favorite new gadgets in an all-new Under Review!

Our thanks to Blue Apron for supporting this episode. Blue Apron makes it easy to cook delicious meals at home. See their upcoming menu and get your first three meals free at BlueApron.com/CultCast.

Thieves steal $24,000 of devices from Corte Madera Apple store

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Devices are clearly missing on some of the desk displays.
Photo: Amy Hollyfield/Twitter

Five thieves thought to be in their late teens and early twenties stole $24,000 worth of products from the Apple store in Corte Madera, California, in a brazen attack Monday night.

The gang entered the store shortly after 8 p.m., then grabbed 17 iPhones, three iPads and two Macs in front of a small group of customers. The culprits fled, and police are still searching for them.

Apple’s new Dubai store features mesmerizing ‘Solar Wings’

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The new Dubai store is a stunner.
The new Dubai store is a stunner.
Photo: Apple

Rather than loads of glass and steel, the crowning architectural achievement of Apple’s new Dubai store is its motorized carbon fiber windows. Apple revealed the store’s “Solar Wings” today, and they’re one of the coolest features we’ve ever seen.

The automated system is designed to minimize air conditioning usage in the United Arab Emirates store, but the most impressive feature is the way the system opens and closes. Prepare to be mesmerized!

NYC Apple store’s glass cube will be dismantled

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apple-store-fifth-avenue-nyc-new-york
Hopefully the glass cube comes back.
Photo: Simone Lovati/Flickr CC

Apple’s giant glass cube in New York City is about to come crashing down.

The iPhone-maker’s most iconic retail store is set for major renovations this year, and according to a new filing, the glass cube is scheduled to be dismantled and removed.

Apple stores will go green for Earth Day

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Apple Store
Apple's shelling out billions to go green.
Photo: Apple

Apple’s retail employees will be seeing green this weekend as part of the iPhone-maker’s Earth Day celebration.

To raise awareness on the battle to fight climate change, Apple store employees have been given green shirts to wear in replacement of the tradition blue shirts starting on Thursday April 20.

Al Gore to talk climate change at SF Apple store

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Al Gore at the 2009 National Clean Energy Summit.
Al Gore at the 2009 National Clean Energy Summit.
Photo: Center for American Progress/Flickr CC

Al Gore will speak about climate change this week during an appearance at Apple’s flagship store in San Francisco.

The ex-veep — now a filmmaker, writer and environmental activist — will be joined by Apple VP of Environment Lisa Jackson, who served as head of the Environmental Protection Agency during the first four years of the Obama administration. Anyone can attend the event, during which the pair will talk about Apple’s ongoing commitment to the environment.

Fifth Avenue Apple store to get Beats 1 broadcasting booth

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Beats 1 could soon be broadcasting from an Apple store.
Beats 1 could soon be broadcasting from an Apple store.
Photo: Apple

Apple’s iconic retail store on Fifth Avenue will reopen with a Beats 1 broadcasting booth after being renovated, according to a new report.

The booth could become a new home for Beats 1 DJ Ebro Darden, who currently broadcasts from another location in Manhattan — or it could host occasional musical guests.

Apple may be planning a massive new Mexico City store

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Apple's World Trade Center location is spectacular.
Photo: John Sonderman/Flickr

Apple is planning a second flagship retail store in Mexico City, claims a new report.

The retail store will reportedly feature a design reminiscent of Apple’s World Trade Center location in New York City, and be around twice the size of Apple’s current Mexico City store, which is located in the Centro Santa Fe mall.

Apple retail boss teases new store in Dubai

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Dubai Mall is getting an Apple Store.
Dubai Mall is getting an Apple Store.
Photo: Apple

Apple plans to expand its retail presence in the Middle East by opening a brand new store in the United Arab Emirates.

The new store coming to the Dubai Mall got revealed today by Angela Ahrendts, Apple’s VP of retail, who tweeted a teaser of the location. It will be Apple’s third store in the UAE (and second in Dubai) once it opens.

Apple slashes prices on Beats headphones

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beats solo2
The Beats Solo2 headphones are on sale.
Photo: Apple

If you’ve been wanting to get some Beats headphones on your ears, there may be no better time to buy them from Apple than now.

The online Apple store rarely offers discounts on the company’s own products, but this morning Apple launched a new promo on select Beats headphones and speakers, dropping prices on some items by as much as 50 bucks.

Apple shows off new renderings of flagship Chicago store

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Apple is setting up shop right on the riverfront.
Apple is setting up shop right on the riverfront.
Photo: Apple

Apple’s new digs in Chicago are shaping up to be one of its most beautiful flagship stores ever, based on new renderings released by the iPhone-maker.

The current structure Apple is renovating on North Michigan Avenue doesn’t look like much, but once it’s finished, the new Apple store will feature massive glass walls an inviting open layout.

Here’s another angle:

Take a look inside Apple’s new flagship store in Germany

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Apple's new store on Europe's busiest shopping street.
Apple's new store on Europe's busiest shopping street.
Photo: Macerkopf

The newest Apple store in Germany is ditching the Genius Bar, but it will have a boardroom.

Apple is set to open its second store in Cologne, Germany this weekend and early photos have already revealed some of the new features, like an area dedicated entirely to business that is becoming a staple at other flagship stores.

This is the (RED) iPhone 7 Apple should have made

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It looks way better with a black front.
It looks way better with a black front.
Photo: Benjamin Geskin/Twitter

Apple shocked no one this morning by announcing a new special edition (PRODUCT) RED version of the iPhone 7, but not everyone is in love with the new color.

iPhone lovers took to Twitter to complain about the new color scheme that features a red anodized aluminum shell and a white front glass panel. To show how much better the device could have looked, one concept designer created some mockups of what it would be like with a black front and we’ve got to say, this would’ve been so much better.

Here’s another angle:

Apple store ‘maintenance’ means get your credit card ready

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x
The new iPad Pro may feature smaller bezels.
Photo: Ste Smith/Cult of Mac

The Apple online store will go down for scheduled “maintenance” tomorrow morning, and while it’s offline, you might want to get your credit card ready.

Recent rumors have promised Apple will launch new products this week. There are no plans for a big keynote, but there’s still a chance the Apple store will return with some sweet surprises.

You can now buy AppleCare+ one year after getting an iPhone

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AppleCare
Don't be a fool, protect your tool.
Photo: Apple

If you’ve purchased a new iPhone in the last 12 months but failed to buy AppleCare+ to protect it, Apple is ready to cut you a break.

Apple has decided to extend the period in which iPhone buyers can get AppleCare+ to one full year from the data of purchase, after previously only letting you buy it within 60 days.