Apple is adding a spectacular new retail store to its collection — but you’ll have to visit Milan to see it.
Located in the city’s Piazza Liberty, the store will take a note out of Apple’s iconic Fifth Avenue Apple store in New York by being located underground, with access via a special elevator. Or, in this case, a spectacular staircase entrance located between two waterfalls.
Check out a couple more pictures below.
Not lucky enough to live close to a spiffy Apple store that got a design refresh in the past couple of years?
Have no fear! On May 16, Apple will reportedly carry out an overnight design upgrade of its older and smaller retail stores worldwide.
Apple says it will service “functional issues” on Smart Keyboards for the iPad Pro for up to three years, according to internal memos sent to Apple stores and service providers recently.
The company, in the memo sent last week, acknowledged that some Smart Keyboard owners experienced stuck or unresponsive keys as well as non-working Smart Connectors. Apple says it will fix any qualifying keyboards free of charge within three years of the date of purchase. The company will also give a refund to any customer who already paid for service on a Smart Keyboard.
Apple is set to reveal its second quarterly earnings report of 2017 this afternoon. And according to analysts, the numbers won’t be nearly as impressive as last quarter’s record-shattering results.
Tim Cook and Apple CFO Luca Maestri will run through all the numbers with investors today at 2 p.m. Pacific. As usual, Cult of Mac will be liveblogging the action with all the analysis and snark we can muster.
Come join the fun:
This week on The CultCast: Apple stores are about to get a massive 2.0 overhaul, and we’ve got all the details. Plus: Why the iPhone 8 may launch super-late and with no OLED screen; Final Cut Pro X hits a massive milestone; Google co-founder makes a flying car, and you’re gonna want one; and we reveal our favorite new gadgets in an all-new Under Review!
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Five thieves thought to be in their late teens and early twenties stole $24,000 worth of products from the Apple store in Corte Madera, California, in a brazen attack Monday night.
The gang entered the store shortly after 8 p.m., then grabbed 17 iPhones, three iPads and two Macs in front of a small group of customers. The culprits fled, and police are still searching for them.
Rather than loads of glass and steel, the crowning architectural achievement of Apple’s new Dubai store is its motorized carbon fiber windows. Apple revealed the store’s “Solar Wings” today, and they’re one of the coolest features we’ve ever seen.
The automated system is designed to minimize air conditioning usage in the United Arab Emirates store, but the most impressive feature is the way the system opens and closes. Prepare to be mesmerized!
“Shall we meet at the Apple store?”
That’s the kind of question Angela Ahrendts, Apple’s senior vice president of retail, wants Gen Z shoppers to ask one another, according to a new interview airing this week CBC This Morning.
Apple’s giant glass cube in New York City is about to come crashing down.
The iPhone-maker’s most iconic retail store is set for major renovations this year, and according to a new filing, the glass cube is scheduled to be dismantled and removed.
Apple’s retail employees will be seeing green this weekend as part of the iPhone-maker’s Earth Day celebration.
To raise awareness on the battle to fight climate change, Apple store employees have been given green shirts to wear in replacement of the tradition blue shirts starting on Thursday April 20.
Al Gore will speak about climate change this week during an appearance at Apple’s flagship store in San Francisco.
The ex-veep — now a filmmaker, writer and environmental activist — will be joined by Apple VP of Environment Lisa Jackson, who served as head of the Environmental Protection Agency during the first four years of the Obama administration. Anyone can attend the event, during which the pair will talk about Apple’s ongoing commitment to the environment.
Apple’s iconic retail store on Fifth Avenue will reopen with a Beats 1 broadcasting booth after being renovated, according to a new report.
The booth could become a new home for Beats 1 DJ Ebro Darden, who currently broadcasts from another location in Manhattan — or it could host occasional musical guests.
Apple is planning a second flagship retail store in Mexico City, claims a new report.
The retail store will reportedly feature a design reminiscent of Apple’s World Trade Center location in New York City, and be around twice the size of Apple’s current Mexico City store, which is located in the Centro Santa Fe mall.
Apple plans to expand its retail presence in the Middle East by opening a brand new store in the United Arab Emirates.
The new store coming to the Dubai Mall got revealed today by Angela Ahrendts, Apple’s VP of retail, who tweeted a teaser of the location. It will be Apple’s third store in the UAE (and second in Dubai) once it opens.
If you’ve been wanting to get some Beats headphones on your ears, there may be no better time to buy them from Apple than now.
The online Apple store rarely offers discounts on the company’s own products, but this morning Apple launched a new promo on select Beats headphones and speakers, dropping prices on some items by as much as 50 bucks.
Apple’s new digs in Chicago are shaping up to be one of its most beautiful flagship stores ever, based on new renderings released by the iPhone-maker.
The current structure Apple is renovating on North Michigan Avenue doesn’t look like much, but once it’s finished, the new Apple store will feature massive glass walls an inviting open layout.
Here’s another angle:
Want to get your fingers on the MacBook Pro’s new Touch Bar but don’t want to pay the full retail price? Get a refurbished unit.
Apple’s online store was updated today with the first-ever supply of refurbished 2016 15-inch MacBook Pros with Touch Bar, making the innovative machine more affordable than ever.
The newest Apple store in Germany is ditching the Genius Bar, but it will have a boardroom.
Apple is set to open its second store in Cologne, Germany this weekend and early photos have already revealed some of the new features, like an area dedicated entirely to business that is becoming a staple at other flagship stores.
Apple shocked no one this morning by announcing a new special edition (PRODUCT) RED version of the iPhone 7, but not everyone is in love with the new color.
iPhone lovers took to Twitter to complain about the new color scheme that features a red anodized aluminum shell and a white front glass panel. To show how much better the device could have looked, one concept designer created some mockups of what it would be like with a black front and we’ve got to say, this would’ve been so much better.
Here’s another angle:
Apple CEO Tim Cook is currently on another tour of China this week and is staying busy by visiting some of the hottest startups in the country.
This morning Cook paid a visit to bike-sharing startup Ofo which is already valued at $1 billion and counts Uber-rival/Apple-ally Didi Chuxing as one of its investors.
The Apple online store will go down for scheduled “maintenance” tomorrow morning, and while it’s offline, you might want to get your credit card ready.
Recent rumors have promised Apple will launch new products this week. There are no plans for a big keynote, but there’s still a chance the Apple store will return with some sweet surprises.
If you’ve purchased a new iPhone in the last 12 months but failed to buy AppleCare+ to protect it, Apple is ready to cut you a break.
Apple has decided to extend the period in which iPhone buyers can get AppleCare+ to one full year from the data of purchase, after previously only letting you buy it within 60 days.
White House press secretary and part-time Melissa McCarthy impersonator Sean Spicer’s trip to the Apple store this weekend was a complete disaster. And it had nothing to do with iPhones.
While purchasing what appears to be an Apple Watch Sport, Spicer got confronted by an Indian-American woman who asked him, “You know you work for a fascist, right?”
The entire confrontation got caught on video as Spicer tried to smile his way through the questions before telling the woman the United States is “such a great country that allows you to be here.”
Are you unable to afford your new health insurance premiums now that Obamacare might be going away? Well, according to Rep. Jason Chaffetz, you should trade in your iPhone.
The GOP’s replacement plan for Obamacare has been met with plenty of hate from both sides of the aisle, but in an interview this morning, Chaffetz pointed out that people just aren’t focusing on how the new law will give us all more choices.
The stellar support you get at the Genius Bar is one reason why many of us continue to buy Macs, but it almost never made it to an Apple store. Steve Jobs thought the idea was “idiotic” and told former retail chief Ron Johnson it would fail.