Apple is revamping its efforts to keep customers educated on all of its platforms today with the launch of a new website called ‘Today at Apple.’
The new sub site provides Apple fans with portal that shows all of the events, classes and other happenings at local Apple stores, giving users an easy way to sign up for the 4,000 sessions held across the globe each day.
Apple debuted the Today at Apple program with its flagship Union Square store in San Francisco. Until now, that city was the only one that had access to the program.
Today at Apple offers users free classes on topics like photography, music, coding, design and more. Everyone from beginners to expert users will find something useful in the classes that are usually taught in store by an Apple employee. Larger stores will feature classes taught by artists, photographers and musicians.
“Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs,” said Apple retail VP Angela Ahrendts when the program was announced. “We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”
The type and frequency of sessions varies depending on a store’s location and foot traffic. Special programs are also available for families and educators, such as Teacher Tuesday which instructs educators on how to incorporate technology into their classroom.
To see what’s happening in your area this week, head over to Today at Apple and browse through the upcoming classes.