November 28, 2001: People download QuickTime 5 for Mac and PC a million times every three days, Apple says, putting the multimedia software on track to exceed 100 million downloads in its first year of distribution. The announcement comes as websites adopt the MPEG-4 format, and online video begins to take off in a big way.
In particular, Apple’s movie trailer website proves a massive success. Millions of people download previews of upcoming blockbusters like Spider-Man and Star Wars Episode II: Attack of the Clones. Online trailer releases for films like The Lord of the Rings become buzz-worthy events.
In a pre-YouTube world, Apple has everything to gain!
November 21, 1985: Following