Apple retail stores

May 15, 2001: Apple CEO Steve Jobs flips the script on the dreadful experience of computer shopping, unveiling an ambitious plan to open 25 innovative Apple stores across the United States. The first ones, located at Tysons Corner in McLean, Virginia, and the Glendale Galleria in Glendale, California, are set to open later that week.

However, this new Apple initiative is about much more than just a couple of retail outlets. It’s a radical reinvention of tech retail that will change the way computers get sold.

Apple’s retail footprint in South Florida expanded Friday with the opening of its newest location, Apple Miami Worldcenter. A big opening-day crowd — including Apple execs Deirdre O’Brien and Eddy Cue — swamped the sleek new store, Apple’s 10th retail location in Miami.

“Miami is a city with a history, culture and life all its own, and we are thrilled to capture that energy with Apple Miami Worldcenter in downtown Miami,” said Deirdre O’Brien, Apple’s senior vice president of retail and people, in a press release.

Apple Miami Worldcenter showcases the company’s commitment to sustainability, accessibility and community engagement in the heart of downtown. And it’s the city’s first store with a dedicated Apple Pickup area.

Apple’s latest retail shop sports a stunning multilevel design featuring an exotic hat on top — aka a tiered-pyramid roof. The iPhone giant showcased its first store in Malaysia, Apple The Exchange TRX, on Thursday. It opens Saturday in Kuala Lumpur. It will employ a staggering 160 team members offering the full array of Apple products and services in a dramatic location.

“We live for moments when we can surprise and delight our customers, and we’re excited to do that in Malaysia with the opening of our first store in the country, Apple The Exchange TRX,” said Deirdre O’Brien, Apple’s senior vice president of Retail.

“Being able to support and directly connect with a new community is always a special experience for our retail teams, and we can’t wait to welcome customers to this beautiful space designed for discovery, creativity, and shopping for the world’s most innovative products,” she added.

Apple continues its retail expansion in Southeast Asia with its first store in Malaysia — Apple The Exchange TRX. It’s set to open June 22 in Kuala Lumpur at The Exchange TRX mall. And you should check out the roof on this thing. It looks like a tiered pyramid.

Apple The Exchange TRX will be Apple’s sixth store in Southeast Asia. And it already has wallpapers for your device screens.

The newest Apple Store, Apple Jing’An, opened to crowds of appreciative customers Thursday in Shanghai, China. Apple called it a “one-of-a-kind” shopping destination.

The expansive new store is surrounded by a plaza next to the landmark Jing’an Temple. See the stunning photographs below.

Apple previewed Apple Hongdae Thursday, its seventh Apple Store in South Korea and 100th in the Asia-Pacific region, opening Saturday in a busy university neighborhood in Seoul with a daily Today at Apple Pop-Up Studio featuring hip-hop artist Beenzino.

“We couldn’t be more excited to bring our customers in Korea something special at the start of the year with the opening of the all-new Apple Hongdae,” said Deirdre O’Brien, Apple’s senior vice president of Retail.

Apple previewed its 56th retail location in China Thursday, saying Apple MixC Wenzhou will open to customers on Saturday as the company’s first in that city of more than 9 million people, and its fourth in Zhejiang province.

The iPhone giant also emphasized the new store’s accessibility and sustainable design incorporating plan-based materials.

A National Labor Relations Board judge ruled Tuesday that Apple used illegal means to convince employees at one of its retail stores in New York not to form a union.

The judge issued several instructions to Apple that might assist in future unionizing efforts at the company’s 270-plus U.S. retail locations.

Apple previewed MixC Shenzhen Wednesday, showing off its second retail store to open in China’s third most-populous city after Shanghai and Beijing.

“We are very excited to open a beautiful new Apple Store in Shenzhen and deepen our connection with the local community,” said Deirdre O’Brien, Apple’s senior vice president of Retail.

“At Apple, we’re constantly innovating to deliver the best possible experience for our customers, and our incredible team members in Shenzhen can’t wait to welcome them when doors open on Friday,” she added.

Apple employees can to look forward to raises. The company sent an email to its workers informing them it’ll spend more on employee compensation this year. And starting pay for retail workers is going up 10%.

This is happening as Apple faces increasing competition for employees in a tight labor market, and its retail workers are starting to unionize.

Workers attempting to form unions at multiple Apple retail stores allege the iPhone-maker is breaking federal labor laws in its attempts to block these efforts.

If the allegations bear out, it’s more than a bit hypocritical – Apple requires its component suppliers to allow their employees to join unions.

Apple is dropping the requirement for most of its corporate employees to wear masks, but there are still limitations. And the company has begun allowing some of its retail employees to take off their face mask at Apple Stores.

The policy change takes place as the surge of COVID-19 cases caused by the omicron variant is essentially over.

All 270 Apple retail stores in the United States opened on Monday. Many had been shuttered for months during the COVID-19 pandemic, but not any more.

This is a boon not only for shoppers but for those looking for repairs and tech support for their Mac, iPhone or other Apple gear. But don’t jump in the car quite yet.

Deirdre O’Brien, Apple’s retail boss, sent a video to retail employees this weekend asking them to sign up to help customers remotely. She also said they should expect store closures caused by the COVID-19 pandemic to continue “for some period of time.”

Separately, Apple told employees that it doesn’t expect to have everyone back in its corporate headquarters before the end of 2020.

[Update 9:30 am, 05/14/2020: Since our original story ran, the one Apple Store in Italy reportedly planning to reopen next week has changed its hours back to fully closed. We will monitor the situation and report any more details, if warranted.]

Apple reportedly will reopen 10 of its 17 retail store locations in Italy beginning May 19.

As in other locations around the world that have reopened, security measures will be in place to protect customers and employees.

Apple will reopen its store in Vienna, Austria, on Tuesday, as its retail operations slowly emerge from a worldwide shutdown due to the COVID-19 pandemic. The Vienna store is Apple’s first outside of China and South Korea to reopen after the company shuttered its brick-and-mortar locations in March.

According to Austria’s Heute newspaper, the only store in Austria will reopen with additional security precautions, including social distance and adjusted opening hours. Customers will be required to wear a protective mask and will be checked for a fever.

Apple is closing a pair of retail stores in east Texas, and opening a new one nearby to take on their traffic. But this has little to do with customer convenience; it’s likely all about patent lawsuits.

The move could easily save Apple millions of dollars.

The Apple Store in Atlanta’s Lenox Mall is apparently getting a big upgrade.

An illustration of a new store coming to this high-end mall has surfaced, and while it doesn’t yet have an Apple logo, the company’s familiar design is very much in evidence.

People dropping into the new Apple Store in Chicago might be surprised to find that it’s actually a McDonald’s. This fast-food chain’s new flagship restaurant bears a strong resemblance to Apple’s retail stores.

The similarities are more than skin deep. The McDonald’s location strives to be as environmentally friendly as an Apple Store.

There are multiple Apple Stores in the Los Angeles Area, but not one in the Downtown district. That’s apparently just about to change.

The iPhone maker has plans to put an Apple Store in the historic Tower Theater on S. Broadway.

You can still buy MacBooks and iPads at new Apple Store in Seattle, but that’s not the main emphasis. Instead, this retail location is built around a giant screen that’s used for educational events.

Of course, these educational events are all product related, like how to take better pictures with an iPhone. Or run a small business with an iPad.

Angela Ahrendts is behind Apple’s strategy of rethinking its retail stores to play a bigger part in local communities, Apple’s senior vice president of retail revealed in an interview at Fortune‘s “Most Powerful Women” conference Monday night.

Whether it’s adding tree-lined avenues or high-tech display tables for showing off the Apple Watch or iPhone, the design of the Apple Store is constantly changing.

The latest innovation is a giant floor-to-ceiling television display, which can be seen at Apple’s new Saddle Creek Store in Germantown, Tennessee.

And you thought the 12.9-inch iPad Pro had a big screen!

It’s with great sadness that I heard about the passing of Gary Allen this morning. I met Gary several times over the years and called and corresponded with him many times. He ran IFOAppleStore.com, by far the best website about Apple’s incredible chain of retail stores, a topic that proved a rich hunting ground, given its size, influence and global reach. Gary had an encyclopedic knowledge of Apple’s stores and his site — now sadly offline — was an incredible resource.

Gary was also known for traveling all over the word to attend store openings, often camping out the night before. He visited London, Paris, Tokyo, Istanbul, Beijing and many, many other cities. Some saw this as eccentric, but the point was not the store opening itself, but the chance to socialize with a bunch of like-minded people. To get some idea of his devotion to his hobby, check out his Twitter and Flickr feeds, still online and full of pictures from his travels.

I wrote a profile of Gary a few years ago that is now also offline, so I’m resurrecting it below.

Apple is planning to open a magnificent new flagship store in the heart of Chicago, according to a new report that claims the iPhone maker has zeroed in on 401 N. Michigan Ave. Apple already has one retail store on Michigan Avenue, but supposedly plans to shut down that one and move a half-mile south to the southern tip of the Magnificent Mile.