The iPhone X’s advanced camera gets some prime time in the spotlight in Apple’s latest ad.
Apple dropped the fun new spot, which highlights the next-gen photographic features of the $1,000 iPhone, this afternoon. While Portrait Mode loomed large in 2017’s marketing, Apple apparently wants to make Portrait Lighting the next big thing this year.
Apple and The Rock’s rampage of crazy ads continued today with two new commercials that pair the movie superstar with digital assistant Siri.
In the latest short ads, The Rock taps into his ability to speak Mandarin in order to showcase Siri’s support for more than 20 languages. The funny ads are a sequel of sorts to the short film Apple released last month starring the unlikely duo.
Check out both new ads below.
Apple has teamed up with Dwayne Johnson, better known as The Rock, to make its first Siri “movie.”
It’s called The Rock x Siri: Dominate the Day, and it’s pretty hilarious. Johnson plays an exaggerated version of himself who uses Siri to fulfill crazy dreams. But it’s certainly not a movie.
Apple’s latest advertising campaign for the iPad Pro touts how well the tablet works as a PC replacement.
The funny new ads, released today, use real tweets from real people to highlight how the iPad Pro excels over old-school computers in areas like speed, Wi-Fi, productivity and viruses. Each clip is only 15 seconds long — and they all exhibit a playful tone that’s similar to the old “Get a Mac” campaign.
Watch all four right here:
Apple can barely manage a few days without someone else parodying or ripping off one of its iconic ads. The latest? McDonald’s, which just debuted a commercial for a product called “the STRAW” to market its forthcoming St. Patrick’s Day-themed Chocolate Shamrock Shake.
From the white backdrop to the earnest-sounding “person with a British accent,” there’s no doubt who the fast food chain is having some fun at the expense of.
Festivities for Brazil’s yearly Carnival party are set to get underway this month and to celebrate the good times, Apple has dropped a colorful new ad showcasing Portrait Mode on the iPhone 7 Plus.
Try not to dance while watching:
Apple dropped a charming new iPhone ad over the weekend, showing off the Portrait mode available on Apple’s phablet-size iPhone 7 Plus.
Called “Take Mine,” the ad tells the story of a young woman who arrives in a Greek village to visit her grandma, only to quickly become an in-demand portrait photographer for the locals. Upbeat, warm, and showing off the iPhone 7’s impressive tech without a hard sales pitch, it’s a definite winner.
Check it out below:
Kevin Hart goes on an epic (and fictitious) 700-mile run through the desert in a great new set of Apple Watch Nike+ ads.
Focusing on the fitness-tracking aspects of the device, the creative spots chronicle the comic actor’s quest to get in shape. Apple and Nike never ran into trouble getting high-profile celebrities to endorse their products, but Hart is certainly one of the funniest spokesmen in recent memory.
Watch the Nike ads — which tell the story of “The Man Who Kept Running” — below.
The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.
Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.
Check ’em out:
Apple is sending a message of unity this Christmas season with a new ad that features an unexpected guest: Frankenstein’s monster.
The heartwarming ad starts with Frankie in his little cabin in the mountains, recording music on his iPhone. Then the misunderstood monster makes his way down to a little village to unleash a surprise none of the locals were expecting.
Check it out:
The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.
In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.
Given that it’s currently the world’s most valuable brand, few people would suggest that Apple should give up its name in favor of something a bit more, well, geeky.
But that wasn’t the case when the company launched, as Apple co-founder Steve Wozniak recently revealed.
Apple debuted three new ads over the weekend: two of them for the new iPhone 7, and one for the Apple Watch Series 2.
Highlighting the new waterproofing features of all the devices, along with the low-light camera sensor of the next-gen iPhone, they’re strong, artistic ads — which do the job of explaining to you what Apple’s new smartwatch and handset are capable of, without making it feel like you’re being given the hard sell.
Check them out below.
Hot off his genuinely hilarious skit with Tim Cook at the start of the recent iPhone 7 media event, James Corden is back alongside Apple executives for a new ad for Apple Music.
Playing himself, Corden pitches various off-the-wall concepts for an Apple Music ad, to more and more bemused reactions from Apple execs Jimmy Iovine, Eddy Cue and Bozoma Saint John.
Check it out below.
Taylor Swift is quickly becoming the face of Apple Music. The pop sensation has appeared in yet another ad for Apple’s streaming service in which she goes crazy for “I Believe in a Thing Called Love” by British rock band The Darkness.
Having developed the world’s first commercial antivirus software, John McAfee now wants to clean the malware out of politics — and he’s using one of Apple’s most iconic advertising mantras to do so.
Libertarian presidential candidate McAfee’s new ad encourages American citizens to “Vote Different,” and uses the same verbiage as Apple’s famous “Think Different” ads from 1997. But it features footage of figures like Ron Paul, Aaron Schwartz, Jeffrey Tucker, Peter Thiel and Elon Musk instead of the historical figures in Apple’s ad.
Is it enough to take him into the White House? Check it out below to make up your own mind!
The Apple Watch maker has fired off a shotgun blast of new ads for its wearable device. The spots cover just about everything the smartwatch can do other than, you know, telling the time. And they even bring in a bit of star power to do it. Even cooler, all of the action takes place in minimal environments with colorful backgrounds. It’s like those cool iPod ads all over again.
Check them out below.
Festivities for Apple’s 40th birthday have spilled over onto Apple Music this week, with an all-new playlist that celebrates songs from the company’s iconic ads over the years.
The 40-song playlist spotlights some of the best tunes of the present and the past. It’s available to all Apple Music subscribers, and includes hits from The Beatles, Rolling Stone, Eminem, Adele, Daft Punk, Lauryn Hill, Coldyplay, U2 and Bob Dylan.
Check out the full track list:
Taylor Swift hates doing cardio! The latest ad for Apple Music pits the singer against one of the most ferocious machines in the gym: the dread treadmill.
It’s Swift’s first appearance in an Apple ad, and it also reveals that the country-turned-pop star has a soft spot for hip-hop icons Drake and Future. She says her hilarious ad is “based on real events” that reveal her alien talent for rapping and keeping on beat no matter what happens.
Watch Tee Sweezy drop the bars below:
Almost a decade-and-a-half after Apple last used its “Think different” advertising slogan, a trademark update proves the company does not plan to retire its iconic mantra. The company recently updated its claim to the “Think different” trademark for the first time since 2009 with a new European Patent and Trademark Office filing.
Apple avoided a potentially embarrassing incident by altering OS X marketing materials on its website to make the word “click” in the slogan “There’s more to love with every click” look … well, less like a certain term for the male sexual apparatus that begins with a “D.”
Apple’s marketing team creates gorgeous ads that show every minuscule detail of new iPhones, but what would the images look like if they were produced using the original Macintosh and MacPaint?
Some redditor with way too much time on his or her hands decided to dig out an old Mac and find out, and the results are actually pretty fantastic.
Although Apple’s still remaining mum on official sales numbers, Cupertino isn’t laying off the Apple Watch marketing as we approach the holiday season. Apple just released five new short ads highlighting Apple Watch’s ability to take advantage of Siri, Apple Music, Apple Pay, notifications, fitness tracking and more.
The iPhone 6s keynote is less than a month away, and while Apple’s not expected to bring any huge design changes to its newest smartphones, the new models could be the most colorful phones out of Cupertino since the iPhone 5c.
Someone has created a fake “leaked” iPhone 6s commercial that envisions what the iPhone 6s would look like if it came in more color options than the iPod Touch. Even though the 30-second spot that supposedly comes straight from an Apple office is definitely not made by Apple, it’s interesting to see what the iPhone would look like if Apple made it as fun as the original iPod ads.
Check it out:
Three new Apple Music ads show off Cupertino’s creative cool, highlighting musical acts and touting the tagline, “All the artists you love and are about to love, all in one place.”