Apple debuted three new ads over the weekend: two of them for the new iPhone 7, and one for the Apple Watch Series 2.
Highlighting the new waterproofing features of all the devices, along with the low-light camera sensor of the next-gen iPhone, they’re strong, artistic ads — which do the job of explaining to you what Apple’s new smartwatch and handset are capable of, without making it feel like you’re being given the hard sell.
Check them out below.
Apple Watch
iPhone 7
I’ve been a bit critical about some of the ads Apple has run in recent years, feeling that they’d lost something earlier Apple ads had. However, I’m loving the iPhone 7 ads thus far — which have managed to be cool and stylish, while still selling you on the devices in question.
What do you think about these ads? Leave your comments below.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
2 responses to “Apple debuts stylish new ads for Apple Watch Series 2, iPhone 7”
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Which app is the one shown in the second video?