Apple advertising - page 4

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

 Michael Mainenti is in the developmental stages of a photography career, a point when he should be looking at the works of the established masters and saying, “Some day.”

Mainenti is faithful to this time-honored tradition except that some day is already happening. The 25-year-old college student is among the photographers whose work was selected by Apple for a global advertising campaign to show off the improved camera in the iPhone 6.

“It is a humbling feeling to see my work in the same advertising campaign with photographers I followed even before the launch of the ‘Shot on iPhone 6’ ads,” Mainenti told Cult of Mac. “It’s a boost of confidence and motivation to get better.”

Apple’s crowdsourced “Shot on iPhone” ad campaign has been described as a “game changer” by Cannes Outdoor Lions jury president Juan Carlos Ortiz, but — let’s face it — most of the videos we shoot daily on our iPhones aren’t the kind of artistic masterpieces Apple chooses to highlight.

With that in mind, Elite Daily has put together a hilarious compilation of “honest” iPhone 6 ads, which are a bit closer to reality for most folks. Check them out below:

If the granite countertops, stainless steel appliances and “breathtaking water views” don’t sell you on moving into East Beach Marina Apartments, maybe the offer of a free Apple Watch will.

Just lease one and move in by the end of July, and you’ll nab a free Apple wearable that will help turn you into the perfect neighbor.

Tim Cook has been adamant that Apple is not in the business of collecting your data, but that doesn’t mean the company isn’t brainstorming ways it could make some extra money by skimming key bits of personal info off your iPhone — like how much money you’ve got in the bank.

In fact, Apple has devised a way to display targeted ads on users’ devices based on what they can actually afford to purchase.

I’ve been loving Apple’s “Shot on iPhone 6” ad campaign, if for no other reason than it gives me hope that one day, I too will be able to capture crazy beautiful images with my smartphone’s camera.

Apple has pushed the campaign with tons of billboards, posters and videos, all shot by various iPhone 6 users around the world. The latest group of short videos features breathtaking shots of the Netherlands, Norway, Oregon and Australia, accompanied by sweet indie jams like “Murakami” by Made in Heights.

Watch all four videos below:

Apple has expanded its “Shot on iPhone” print ad campaign with a batch of videos showing off the kind of beautiful footage it’s possible to record using the latest iPhone.

Instead of calling in the pros to film spectacular sights, the ads focus on serendipitous slices of everyday life, such as a ladybug on a twig or a sparrow eating from a person’s hand. As with the “Shot on iPhone” print ads, the spots were crowdsourced from regular iPhone users.

And you know what? Considering that each one is just 15 seconds long (with five seconds being the Apple logo and the “Shot on iPhone 6” tagline), they’re actually pretty darn great!

From the dystopian “1984” Macintosh commercial to its disastrous “Lemmings” follow-up, Apple ads haven’t always been full of jokes, tinkly music and Jony Ive saying “aluminium” in a soothing voice.

Nothing Apple has ever created, however, has been quite as weirdly disturbing as this iPhone ad parody from the folks at Noka Films.

During the third quarter, a referee blew the whistle to signal a timeout. What happened next, signaled the beginning of a sizemic shift in our lives.

But if you left the couch for beer and snacks at that moment of the 1984 Super Bowl, you may have missed the first run of a commercial that made more history than the game itself (sorry Oakland Raiders, 38-9 winners over the Washington Redskins).

On this date 31 years ago, Apple aired a commercial introducing the world to the first MacIntosh personal computer. It was the feature of Today in Media History on the Poynter Institute website.

This is a guest post by Ken Segall, a Silicon Valley advertising executive who worked closely with Steve Jobs. Among other things, Segall put that little “i” in front of the iMac and helped develop Apple’s famous Think Different ad campaign. Segall is author of Insanely Simple, a very readable insightful account of what makes Apple tick.

Last time Apple went heavy on advertising in a sporting event, it didn’t exactly end well.

But let us not speak of the Genius anymore. All traces of that campaign have been hidden from our sight.

Now the baseball playoffs are here. And once again, Apple has made a very expensive media buy. This time, it’s blanketing the games with the new iPhone 5 ads.

But look. Someone else has moved into the neighborhood. Samsung showed up for the playoffs with equal force, in the form of its Galaxy S III ads. You know — the ones that make fun of the lost souls who line up to buy an iPhone, when they could just as easily have a much cooler Samsung phone.

Whenever Apple launches a major new product, massive billboards usually go up within days. I know this, because my commute along San Francisco’s 101 freeway passes three giant billboards on the way into the city.

Year after year, I’ve seen the ads go up within days of the new product’s launch. Last year, ads for the iPad 2 were posted almost immediately after the device’s introduction by Steve Jobs.

Thing is, those same iPad 2 billboards are still there. Two weeks after the launch of the iPad 3, the billboards along 101 are still advertising the old iPad 2.

It seems to be the same situation across the country. We’ve been talking about this for days, and no one on the Cult of Mac staff has seen a outdoor ad for the new iPad.

What does it mean?

Eagle-eyed CoM reader Joaquin Jang spotted what looks like a either a Pismo, the last G3 PowerBook launched in 2000, or its close cousin, the Lombard PowerBook G3 laptop launched a year earlier, in a recent Wells Fargo bank banner.

He writes, “Imagine my surprise when I went to log in to my bank account at Wells Fargo’s website and found this picture which appears to show my first Mac laptop, the Pismo, it could also be a Lombard which had a similar form factor.
While the Pismo still does some work for me, it’s not my everyday machine since it is nearly ten years old. Yet, it still makes it into a website ad nine years after it was introduced.”

So, which one is it?

Many thanks to Joaquin for the tip and screenshots.
CoM readers: if you spot other interesting Macs starring in ads, let us know!