Kevin Hart goes on an epic (and fictitious) 700-mile run through the desert in a great new set of Apple Watch Nike+ ads.
Focusing on the fitness-tracking aspects of the device, the creative spots chronicle the comic actor’s quest to get in shape. Apple and Nike never ran into trouble getting high-profile celebrities to endorse their products, but Hart is certainly one of the funniest spokesmen in recent memory.
Watch the Nike ads — which tell the story of “The Man Who Kept Running” — below.
The Apple Watch Nike+ edition of the Apple Watch Series 2 debuted last October. It comes in four exclusive Nike Sport Band color combinations, and buyers get access to the Nike+ Run Club app.
What do you think of the latest Apple Watch ads? Leave your comments below.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
2 responses to “Kevin Hart gets toned in new Apple Watch Nike+ ad series”
An epic 700 mile run “through the dessert” LOL – bet he put on a few pounds on the way!
Well spotted. Corrected! Thanks for pointing it out. :)