Bestselling author David Pogue just published Apple: The First 50 Years, an ambitious book about the history of Apple.
The approximately 600-page, full-color book spans the company’s epic saga, from its founding by two college dropouts to its latest machinations with Apple Intelligence. It’s a fun and informative book, and an easy read despite being a doorstop.
I interviewed Pogue about his book and the wild ride that Apple’s been on for the last five decades.
David Pogue interview: Apple: The First 50 Years
In time for Apple’s 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world.
- Comprehensive: Covers all 50 years.
- Well designed
- Easy and fun to read
- Full color photos throughout
- Recent history not as in-depth
- Full color = higher price
David Pogue is a renowned technology journalist, who was a long-time tech columnist for Macworld and The New York Times.
He’s a bestselling author who has written or co-written more than 120 books, including the Pogue’s Basics and Missing Manual series.
Pogue is also an Emmy-winning CBS Sunday Morning correspondent, and he’s hosted a bunch of Nova science specials on PBS.
Pogue’s latest book is a comprehensive history of Apple. It’s the first book to cover the company’s entire history, rather than specific periods, like my own books about Apple.
It’s a big, fat phone book – about 600 pages – but it’s very easy to read and offers just the right level of detail.
I greatly enjoyed the book (see also our review: Apple: The First 50 Years is the best all-in-one history of Apple). It covers a lot of ground, but moves along at a breezy clip.
I think it’ll appeal to technical readers and lay readers alike.
I had a great chat with Pogue covering why he chose to write a book about Apple, what he thinks of Steve Jobs, how John Sculley actually helped to save Apple, the best Apple product ever made, who will be Apple’s next CEO, and a lot more.
Watch my interview with David Pogue on YouTube
In time for Apple’s 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world.
- Comprehensive: Covers all 50 years.
- Well designed
- Easy and fun to read
- Full color photos throughout
- Recent history not as in-depth
- Full color = higher price
Leander Kahney is the editor and publisher of Cult of Mac. Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
Leander has written for Wired magazine, Scientific American, The Guardian, The Observer, The San Francisco Chronicle, MacWeek and many other publications.
