What might be called AirPods Ultra could be an AI-focused device, not just a simple audio player. AI image: ChatGPT/Cult of Mac
Details continue to emerge about Apple’s next-generation premium earbuds, widely referred to as “AirPods Ultra” and sometimes described in leaks as fourth-generation AirPods Pro. The next-gen earbuds reportedly will bring a significant jump forward, including adding cameras and health-monitoring features. And they aren’t too far away.
What might be called AirPods Ultra could be an AI-focused device, not just a simple audio player. AI image: ChatGPT/Cult of Mac
Apple’s next-gen AirPods are reportedly in “late stages of development,” with the addition of cameras being a standout feature of the earbuds. The goal of adding cameras is apparently to make the earbuds, potentially called “AirPods Ultra,” into AI-friendly devices that are aware of the user’s surroundings.
They could become the first of a new class of wearables from Apple designed for the AI era.
Let's give Apple CEO Tim Cook credit where credit is due. Image: Apple/Cult of Mac
Tim Cook doesn’t get enough credit for launching groundbreaking products as Apple CEO. He quietly oversaw launches that reshaped how people listen, make purchases and monitor their health. He even revitalized the Mac.
With Cook leaving the CEO spot to become chairman of Apple’s board of directors in September, it’s time for some perspective on his time in office. Here are five examples of Cook embedding Apple deeper into our lives than ever before.
Anker's new Thus chip should come first to earbuds in May 2026. Photo: Anker
Anker just quietly did something no accessory maker has attempted before: It built its own AI chip from the ground up, specifically designed to run powerful neural networks inside tiny, battery-powered devices. It announced the chip, called “Thus,” on Wednesday and plans to release it on Anker Day (May 21) inside its earbuds.
If the chip delivers on its promises, it could fundamentally change what we expect from earbuds — possibly including Apple AirPods — and other devices.
“Every AI chip built to date stores the model on one side and performs the computation on the other,” said Steven Yang, Anker’s founder and CEO. “To ‘think,’ the device must shuttle these parameters back and forth many times per second for every single query. Thus brings the computing power to where the model already resides. The model never has to move again.”
You can keep your AirPods in with this one. Photo: HiDock
A new AI voice recorder promises to solve one of the most persistent frustrations for professionals who live on calls — capturing both sides of a conversation via Bluetooth even when you wear headphones, and without requring bots, subscriptions or complicated setup. It’s the new HiDock P1 AI Voice Recorder.
★★★★☆
The purple AirPods Max 2 are gorgeous. Photo: D. Griffin Jones/Cult of Mac
AirPods Max 2 are the surprise update to Apple’s premium over-the-ear headphones. Now offering feature parity with the regular AirPods 4 and AirPods Pro 3 — thanks to the H2 chip inside — the headphones’ $549 price tag makes some kind of sense.
The design and controls remain unchanged from the originals, for better and worse. That includes the silly “Smart Case.” But the signature beautiful, booming sound and excellent noise cancellation are better than ever. If you’ve never tried AirPods Max before — only the lesser AirPods and maybe a few pairs of cheaper headphones — you are well and truly unprepared for the remarkable music these cans will pump into your ears.
You don’t need to be a big audiophile to love the AirPods Max 2. But considering how Apple has mistreated the product line so far, you have to be a little bold to buy them yourself.
It’s a big birthday for the fruit company. Image: Apple/D. Griffin Jones/Cult of Mac
As Apple turns 50, it’s worth looking back on the company’s greatest accomplishments and lowest moments through history. If you don’t have time for David Pogue’s 600-page epic, Apple: The First 50 Years, maybe you can spare eight minutes to relive the single biggest piece of Apple news every year.
The iPhone's Visual Intelligence feature is a sign of things to come. Photo: Apple
Apple CEO Tim Cook has a well-established habit of dropping subtle hints about where the company is headed. This time, the dropped breadcrumbs all point toward Visual Intelligence. And the impression they leave is of a company preparing to reshape how humans interact with the world around them.
Apple's March 4 event sounds unusual (and clever). Image: Cult of Mac
This week on the Cult of Mac podcast: The “special Apple Experience” planned for March 4 doesn’t sound like a typical Apple event. What could it be? And what new hardware will we see?
It definitely doesn’t look like Apple CEO Tim Cook will be hitting us with his standard “good mooooorning” … we go over the possibilities.
Also on the Cult of Mac podcast:
Apple is ramping up its AI efforts with three interesting new products: smart glasses, a pendant/pin and AirPods with earcams. The devices all have one thing in common — and we should see at least one of them later this year!
We try to wrap our minds around the strangest MacBook Air setup we’ve ever seen.
And finally, Griffin gives us the scoop on an excellent, affordable iPhone game controller he reviewed.
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Apple's got an ambitious plan for new AI wearables. Illustration: Midjourney/Cult of Mac
Apple is putting the pedal to the metal as it rushes to produce new types of AI-powered wearable devices. Three products — smart glasses, upgraded AirPods and an AirTag-size pendant — will rely on built-in cameras, the iPhone’s processing power and the upgraded Siri voice assistant to power new AI capabilities.
A new report, based on anonymous sources within the company, sheds light on what the devices will look like, what they will do, and when we can expect them.
It’s like you get an extra 20 percent for free! Screenshot: D. Griffin Jones/Cult of Mac
You can charge your AirPods to 100% and get more battery life out of them by switching off the default setting, which limits them to 80%. The charge limit can help preserve your AirPods’ battery to extend their useful life. But that comes at the expense of more frequent charging every day. And if you find yourself in a situation where you need that extra battery life, this tip lets you unlock it — for one day or forever.
If you want to squeeze as much battery life out of your AirPods as possible, and you don’t mind upgrading every few years, here’s how to change the setting. Keep reading or watch our quick video.
Your sweetheart should be very happy with any of these picks. AI image: ChatGPT/Cult of Mac
“Love is a many-splendored thing,” goes the old saying — like a multifaceted, intricately cut diamond. Fortunately, your valentine probably doesn’t expect a diamond for a gift on February 14 (hopefully, for the sake of your wallet). But you can still spend loads of cash on Apple’s picks for Valentine’s Day gifts. We selected a bunch below.
The alleged breach culled huge amounts of secret date, attackers claim. Photo: Apple/Cult of Mac
A major ransomware attack on Luxshare, one of Apple’s most critical manufacturing partners, allegedly exposed over 1TB of confidential data from the iPhone giant and other tech behemoths. Stolen information in the Luxshare data breach includes product designs, engineering documents and employee information spanning from 2019 to 2025, according to a new report.
OpenAI reportedly plans to manufacture a ChatGPT-powered AirPods rival. AI image: ChatGPT/Cult of Mac
OpenAI’s first consumer hardware device could be an AirPods replacement. The AI-powered earbuds, internally called “Sweetpea,” is reportedly the priority focus for former Apple design chief Jony Ive’s team.
OpenAI’s earbuds could debut as early as September, with the company estimating shipments to reach 40 million to 50 million units in the first year.
Use your AirPods to hear the plane's in-flight movies with this inexpensive Bluetooth transmitter and receiver. Photo: Cult of Mac Deals
Even in 2025, most in-flight entertainment systems don’t offer Bluetooth connections. But with this affordable Bluetooth adapter, you can pop in your AirPods and enjoy your choice of the airline’s featured movies, TV shows and music in a glorious state of noise-cancellation-induced bliss.
That’s way better than packing an additional pair of wired headphones or using (or even purchasing) a crappy pair of earbuds on the plane. That’s why this Eve II Bluetooth Transmitter and Receiver is such a useful device for travelers. Perfect for any upcoming air travel, it’s on sale now for only $34.97 (regularly $59) with free shipping.
A Critter Carol is a delightful holiday treat from Apple. Photo: Apple
Apple delivered some of its most memorable advertising campaigns in 2025, blending storytelling, humor and technical innovation. From emotional tributes to playful satire, the tech giant demonstrated why it remains a marketing powerhouse.
Here are the best Apple ads of 2025, which really helped define Cupertino’s creative year.
Thank the EU's DMA for this change. AI Image: Google Gemini
Apple is opening up its walled garden further with iOS 26.3. As part of the update, it will allow third-party Bluetooth earbuds to pair with an iPhone just as seamlessly as AirPods.
It will also enable third-party smartwatches and wearables to receive and mirror notifications from the iPhone.
AirPods Max paired a unique design with some excellent tech. Photo: Apple
December 15, 2020: Apple releases AirPods Max, its first over-ear headphones, touting the device’s pristine design and advanced computational audio.
The pricey cans with the sleek aluminum ear cups retail for a wallet-thrashing $549. But they supersize the magical AirPods experience, and deliver Apple’s best audio experience yet.
They looked weird at first, but now it's impossible to remember a world without AirPods. Photo: Dagny Reese/Unsplash License
December 13, 2016: After months of anticipation and delay, Apple finally launches the first-generation AirPods. The tiny wireless earbuds arrive in Apple’s online store just in time for holiday shoppers looking for stocking stuffers.
Like so many Apple products, they aren’t the first wireless earbuds to arrive on the scene. However, AirPods’ rapid success will fuel a wireless listening revolution.
Apple’s “intelligent” AirPods switching can get annoying. Image: D. Griffin Jones/Cult of Mac
If you’re trying to listen to podcasts or music on your iPhone, it can be annoying when your AirPods keep switching to other devices, like your Mac or iPad.
Personally, I don’t mind this behavior. If I’m sitting at my Mac, I want to use the Music and the Podcasts apps on the Mac. But a lot of people consider their iPhone their primary device — and always want to play audio from their phone, no matter which other device they’re using.
If you want your iPhone to retain supreme control over your ears, here’s how to disable AirPods auto-switching.
Every AirPods model is currently marked down ahead of Black Friday. Image: Cult of Mac
These excellent Cyber Monday deals on all AirPods models make Apple’s lineup of trend-setting headphones more affordable than ever.
Whether you want Apple’s entry-level earbuds (AirPods 4, with or without active noise cancellation), the amazingly versatile AirPods Pro 3 or the luxurious over-ear AirPods Max headphones, you can be sure that the latest models will work like a charm with all your Apple devices.
They’re even better when you can snag them at a discount — and most of these Black Friday deals drop AirPods to their lowest prices yet!
Some Cyber Monday Apple deals are even better than the Black Friday sales. Image: Cult of Mac
Our guide to the best Cyber Monday 2025 deals on Apple products and accessories showcases some prices that are even lower than Black Friday’s blowout sales. We’ll update this post throughout the day, but the clock is ticking. These Cyber Monday deals should end at midnight!
Our favorite earbuds — AirPods Pro 3 — remain at an all-time low price. The iPad mini just hit a new low of $349. And somehow, an amazing deal on the latest M4 MacBook Air got even more amazing as Cyber Monday approaches.
Find our absolute favorite Apple Cyber Monday picks, and our other favorite deals sorted by product category, below.
Apple products and accessories are heavily discounted during Black Friday week. Image: Cult of Mac
We put together the ultimate guide to the best Black Friday 2025 deals on Apple gear — and all the accessories you could want. We’ll be updating this post throughout the week as deals come and go.
Our favorite earbuds — AirPods Pro 3 — remain at an all-time low price. And somehow, an amazing deal on the latest M4 MacBook Air got even more amazing as Cyber Monday approaches.
Find our absolute top five picks, and our other favorite deals sorted by product category, below.
When not unfolded for use like this, the charger folds flat. Photo: David Snow/Cult of Mac
Love the convenience of 3-in-1 wireless chargers for iPhone, Apple Watch and AirPods — but wish they were faster? Well, Ugreen joined the early wave of Qi2.2 chargers with it MagFlow 3-in-1 Magnetic Wireless Charger. And that means it leaps from 15 watts (Qi2) to 25W (Qi2.2) of charging power for late-model iPhones, which makes a big difference in charging speed. And with this Ugreen MagFlow charger deal, you can get $40 off right now on Amazon.
iOS 26.2 beta 3 is here. Photo: Rajesh Pandey/CultOfMac
Apple continues testing iOS 26.2, seeding the third beta to developers. Building on the first two betas, the third beta contains several changes.
Below is everything new in iOS 26.2 beta 3.