Apple erects giant display worth $1.5 million in 'next-gen' retail store

Apple erects giant display worth $1.5 million in ‘next-gen’ retail store


Apple Stores just got a bit more spectacular.
Photo: Photo: Ste Smith/Cult of Mac

Whether it’s adding tree-lined avenues or high-tech display tables for showing off the Apple Watch or iPhone, the design of the Apple Store is constantly changing.

The latest innovation is a giant floor-to-ceiling television display, which can be seen at Apple’s new Saddle Creek Store in Germantown, Tennessee.

And you thought the 12.9-inch iPad Pro had a big screen!

Apple's gorgeous display is currently showing off the iPad Pro.
Apple’s gorgeous display is currently showing off the iPad Pro.
Photo: Apple Insider

Currently, the eye-catching, high-resolution display is running an iPad Pro promo touting the new tablet revealed at Apple’s “Lets us loop you in” keynote last week.

The display is similar to the one shown in the “Inside Apple” episode of 60 Minutes, broadcast in December. In the episode, Apple’s retail guru Angela Ahrendts showed Charlie Rose a mockup of a future Apple Store inside a Cupertino warehouse. This suggests that the Saddle Creek Apple Store is just one of the places Apple will be rolling out its big-screen tech.

It is reported that the custom screen, which looks more like a giant canvas mounted on the wall than it does a massive TV set, cost in the region of $1.5 million. The new store also features wooden walls — referred to as “The Avenue” — which display accessories such as headphones, speakers and docks. In addition, there’s a new patented ceiling boasting embedded light panels and spotlights.

This isn’t the first time Apple has employed giant screens as part of its promotional efforts. Last year, the company took over New York City’s Times Square with a massive billboard promoting Beats 1 Radio.

The new in-store displays should work well with Apple’s penchant for presenting custom murals at Apple Stores, often with a hint of local flavor.

We look forward to Apple’s next-gen store designs rolling out elsewhere in the coming months.

Source: Apple Insider


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