Apple unveils Beats 1 Times Square billboard

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Apple Music is preparing for invasion.
Apple Music is preparing for invasion
Photo: Zane Lowe/Twitter

Apple Music is gearing up to take on Spotify and Pandora in less than seven days, and to get the word out, Apple has taken over New York City’s Time Square with a massive billboard promoting Beats 1 Radio.

Taylor Swift raised Apple Music’s profile over the weekend with her passionate letter against the services three month free trial that doesn’t pay musicians. Now that relationships are on the mend and indie labels are flocking to the service, Apple has posted a gigantic Billboard in Times Square ahead of the launch next week.

Former BBC DJ Zane Lowe posted the following picture of the Apple Music billboard that promotes his new radio station, Beats 1 Radio:

Beats 1 Radio will feature three live DJs 24/7. Zane Lowe will host his segment from Los Angeles while Ebro Darden spins track from New York and Julie Adenuga casts her music from London. The new Beats Radio 1 station will be available to all Apple Music users, even if you don’t have a subscription, starting June 30th.