Lonely red balloon stars in Apple’s new iPhone 7 ad


Meet the star of Apple's new ad.
Meet the star of Apple's new ad.
Photo: Apple

Apple has been quick to tout all of its amazing new hardware in its iPhone 7 ads, but the company’s latest spot is all about software. And balloons.

The new expressive messaging features of iOS 10 take the spotlight in Apple’s new ad that features a lonely red balloon drifting across the globe before meeting up with hundreds of its balloon friends to throw an iMessage party for one special person.

Check it out:

Should Apple bring iMessage to Android? [Friday Night Fights]


Who wouldn't want to see this?
Photo: Ste Smith/Cult of Mac

iMessage is the only major messaging service that’s exclusive to one platform. According to Tim Cook, that’s because iMessage helps sell Apple devices — but does anyone actually buy an iPhone for iMessage alone?

Friday Night Fights bugWould it really hurt Apple if its popular messaging service went cross-platform? Lots of iPhone and iPad owners also use Android devices, and bringing the service to Google’s platform would provide them with a more seamless messaging experience.

Join us in this week’s Friday Night Fight as we throw virtual hands over whether Apple should bring iMessage to Android.