Everything Apple will announce at its March 21 keynote


iPhone SE will be the star of Apple's March 21 keynote.
iPhone SE will be the star of Apple's March 21 keynote.
Photo: Martin Hajek

The invites are out and the rumors are in. Apple’s first event of 2016 is going down March 21, when the company will loop fans in on some shiny new products coming soon to Apple Stores.

Apple is expected to introduce a new 4-inch iPhone aimed at budget customers and people who want to be able to hold their smartphone with one hand, but a new 9.7-inch iPad that’s every bit as impressive as the iPad Pro could steal the show (along with some other new goodies).

Here’s what to expect from Apple’s big event.

iPhone SE

The body of the iPhone SE will look almost exactly like the iPhone 5s, only the edges of the glass display will be curved, like on the iPhone 6 and iPhone 6s. Leaked case designs show the power button will still be at the top, with the mute switch and volume knobs on the side, just like the iPhone 5s. Color options will reportedly include gold, silver, space gray and rose gold.

The iPhone SE will pack a 4-inch Retina display. It’s unclear if the rear casing will be exactly like iPhone 5s or if Apple will use something similar to the iPhone 6 body that makes it look like one piece of metal. We have seen zero leaked parts of the rear case, so Apple could still pull out a few surprises.

As for a processor, the iPhone SE will pack the same A9 processor found in the iPhone 6s and iPhone 6s Plus. The A9 processor is a speedy piece of silicon: It’s 70 percent faster at CPU tasks than the A8 processor found in the iPhone 6, while GPU performance is 90 percent faster. Apple Pay will also be supported via NFC and Touch ID so you can tap to pay anywhere Apple Pay is accepted.

The camera on the iPhone SE will be perfect for shutterbugs. Apple is including the same 12-megapixel sensor found on the iPhone 6 instead of the slightly better 12-megapixel sensor from the iPhone 6s. Still, a 12MP camera on a budget iPhone is pretty awesome.

Storage options will likely be limited to 16GB and 64GB. Pricing will likely start between $399 and $499. The 16GB iPhone 5s is currently priced at $449, so it’ll be in that range. Preorders may be available immediately after Apple’s event on March 21, or within a few days afterward. iPhone SE units could arrive at Apple Stores as soon as Friday, March 25.

9.7-inch iPad Pro

Apple’s 9.7-inch “iPad Pro” (note: it probably won’t be called the iPad Air 3) will look pretty much exactly like its 12.9-inch older sibling released last year. The smaller iPad Pro’s dimensions are almost exactly the same as the iPad Air 2 only slightly thicker.

Other notable design changes will include four-speaker audio around the edges. There’s a hole for a Smart Connector, too, that will enable users to attach a Smart Keyboard and other third-party accessories. The Apple Pencil will also supposedly be supported on the new iPad.

The new display on the 9.7-inch iPad Pro could be truly impressive based on early rumors. Chinese leakers claimed Apple might boost the pixel density to 401 pixels per inch, up from the iPad Air 2’s 264ppi. That would increase the resolution to a mind-blowing 3,112-by-2,334 pixels, making it better than the iPad Pro’s 2,732-by-2,048 resolution. That seems pretty unlikely, though, so we just expect some all-around improvements to the LCD display.

Other rumors have claimed the display will be noticeably brighter than the iPad Air 2, thanks to new pixel technology. The display will also have a higher refresh rate than previous models in order to support the Apple Pencil. 3D Touch is not expected to make an appearance yet.

Apple will include the new A9X chip with extra RAM identical to the setup on the older iPad Pro. Apple is throwing in the exact same 12MP camera sensor found on the iPhone 6s, which will be better than the 8MP sensor on the 12.9-inch iPad Pro. It will also have the standard Apple iOS features like Apple Pay, Touch ID, Bluetooth 4.2 and a better modem than the iPad Air 2.

Because the 9.7-inch iPad Pro is expected to include some major performance improvements over the iPad Air 2, the price tag will probably be higher as well, but not quite as much as the 12.9-inch iPad Pro. The 64GB iPad Air 2 costs $599, so it seems reasonable that a 32GB 9.7-inch iPad Pro will start somewhere around $550 or $600, with the 128GB units costing $100 more.

Apple Watch (bands)

The second-generation Apple Watch likely won’t be unveiled until September. However, some new bands will probably make an appearance at next week’s event. New color options for the Sport band are pretty much a given. Some new materials might be used in the original band styles, like a space black Milanese Loop.

Apple may also bring back an old trend from the ’60s, with some new NATO watch straps made of high-quality nylon, reports 9to5Mac. The colorful nylon straps would be an alternative for active wearers, while fashionistas could get some new high-end bands made in partnership with another fashion house, à la the Hermès Apple Watch band collection.


Apple has been brewing a big batch of software updates that appear to be ready just in time for the big March event. iOS 9.3 has been teased on Apple’s website for months, which is something of a rarity for a minor iOS update, so we expect features like Night Shift, encrypted Notes, improved Apple News and Apple Music and other features will get a lot of stage time.

The public release of OS X 10.11.4 and watchOS 2.2 will also likely be announced at the March 21 event. tvOS 9.2 features will also probably be covered, as it’s the biggest update to the new Apple TV yet, bringing folders for apps, Dictation so you can spell out words in text fields, App Store Siri Search and much more.

One more thing…?


New iMac? MacBook Pros? Maybe even a Mac Pro? Don’t get your hopes up.

This Apple event is expected to focus solely on the iPad Pro, iPhone SE and Apple Watch, even though it’s been nearly a year (or longer) since some of Apple’s laptops received an update.

Best Buy recently dropped the price on the new 12-inch MacBook, which has led some rumormongers to believe that we could see an updated model next week, but that seems incredibly unlikely. Apple is still waiting on Skylake processors from Intel to supercharge Macs with 40 percent better graphics, 20 percent faster CPU performance and better battery life. Those chips aren’t expected to go into production until March or April, so the soonest Apple is likely to introduce new Macs would be at its Worldwide Developers Conference in June.

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  • digitaldumdum

    “Everything Apple will announce at its March 21 keynote”

    Should read: “Some things Apple may announce at its March 21 keynote”

  • CelestialTerrestrial

    I actually like a little bit of secrecy, as much as I would like to know what they are coming out with ahead of time, it detracts from the excitement of the announcement. If we already know what’s going to be announced ahead of time, then we get disappointed when the announcement is actually made.

  • Robert Stukenbroeker

    Why would apple launch macs at a developers conference in june? Isn’t that about software only?

    • John LeBaron

      um sir its march

      • Ingenieux

        If you bothered to read the article the writer predicted that the mac announcement/launch would happen at WWDC and not during the event next week.

  • Applephan

    Still think “loop” means something to do with apple music, and their recent Dubset partnership to bring remixes and DJ mixes.

    • Well I think loop refers to a loop wrist strap for the new iPhone, just like the wrist strap on the iPod Touch.

  • jameslahara

    Why the hell does everyone think there won’t be new watches?? I hope we see some new ones!

    • Monomeeth

      Yeah, I’ve been thinking for a few months that could be the surprise ‘one more thing’ announcement, on the basis that media reports everywhere have predicted a new Apple Watch won’t be announced until September. So for a change Apple has a chance to ‘surprise’ rather than ‘disappoint’ the hordes. Of course, my thinking may just be wishful thinking on my behalf. :)

  • wilberforce55

    I guess the thunderbolt display will never be updated

  • Name

    “Will look pretty much exactly like its 12.9 inch older sibling released last year”, “identical to the setup of the older iPad Pro”, “which will be better than the 8mp sensor on the 12.9-inch iPad Pro”………..good grief people can we at least try to take it down a notch, it was released four months ago. “Back in my day the iPad Pro had to be plugged in to charge! Can you believe it?!”

  • Jaca Paladium

    Holly crap !!!!! My MBA is very old and I need an updated MBA with retina or an improved macbook 12 with a better processor ! (I was unable to adapt myself to a MBP…I just returned to Amazon)

  • NilbogResident

    I don’t understand the comment about waiting on Skylake CPUs. The Surface Book has been out for months and runs a Skylake CPU.

    • Monomeeth

      Yeah, I was wondering the same thing since Apple is already using them in their high end 27″ iMacs. Perhaps it has something to do with supply – I mean MS doesn’t sell a lot of Surface tablets – so supply may not be an issue for them. *shrugs*

      • NilbogResident

        Does that iMac run a quad core? I would assume it does.

  • sguyx