When you just look at the money Apple made in 2012 it’s pretty incredible. But when you provide some context to those earnings and put Apple’s profits next to the competition’s profits, Apple’s performance is absolutely mindboggling.
From October 2011 to September 2012 Apple made more money than Microsoft, Ebay, Google, Yahoo! Facebook and Amazon combined. In that same period, Dell, Asus, Intel, Acer, IBM, Lenovo, and HP (basically the entire PC industry) only made $19.3 billion in profit, which is less than half of Apple’s profit.