When we reported last week that the $599 MacBook Neo set off alarm bells across the PC industry, the hand-wringing was mostly coming from pundits and outside observers. Now PC makers are saying it out loud — on earnings calls, no less.
ASUS co-CEO S.Y. Hsu didn’t mince words on the company’s most recent quarterly call. Apple’s move into budget-friendly territory is “a shock to the entire industry,” he said, adding that across the entire PC ecosystem, “there have been a lot of discussions about how to compete with this product.”
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