Instead of an ordinary video demonstrating how useful MacBooks, iPads and iPhones are on a business trip, Apple presents another madcap adventure of the Underdogs.
The group is off to Thailand to have millions of boxes produced for their most difficult client, and everything possible goes wrong. Fortunately, it’s Apple gear to the rescue.
Apple CEO Tim Cook says he uses his Vision Pro headset every day and explains why he thinks the device is “very revolutionary,” in an interview published Thursday.
“I think it delivers stunning entertainment,” Cook told The Sun in an interview tied to the AR/VR headset’s U.K. launch. “It unleashes this infinite canvas for productivity. It gives you new ways to connect and collaborate. These are just huge ideas that affect all of the things that we do every day, so I’m a huge believer in it.”
Vision Pro launched in Australia, Canada, France, Germany and the U.K. on Friday. Interested buyers can now go to an Apple retail store in any of those countries for a demonstration. Or just put in an order online.
This comes two weeks after the product arrived in Asia. The U.S. launch was in February.
Apple Arcade is set to welcome three exciting game titles in August, further expanding its diverse catalog of over 200 ad-free games. The new titles are Temple Run: Legends, Vampire Survivors+ and, for Vision Pro, a spatial version of Castle Crumble, the iPhone giant said Tuesday.
This week on Cult of Mac’s podcast: AirPods … with cameras?!? The latest AirPods rumor sounds a little nuts, but Apple wowed us with weird features before. Plus, we discuss the latest on the Vision Pro — and how Apple might cut costs to produce a cheaper “Vision Air” headset.
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Apple has added support for alternative payment methods to the visionOS App Store. This move comes following the release of visionOS 1.2 in early June.
The Vision Pro’s App Store will support alternative payment methods only in the EU, where the headset launches on July 12.
Apple will reportedly bring Apple Intelligence to the Vision Pro. The AI-powered features will not arrive alongside iOS 18, iPadOS 18 and macOS Sequoia, but will eventually come to Apple’s AR/VR headset.
Many Apple Intelligence features would greatly benefit visionOS and help speed up its existing workflows.
Vision Pro launched in Apple Stores in China, Hong Kong, Japan and Singapore on Friday. It’s the first time the AR headset has been officially available outside the United States since it debuted in February.
In addition, the product went up for preorder in Australia, Canada, France, Germany, and the U.K. on Friday. Delivery will come in July.
Apple reportedly wants to launch a cheaper AR/VR Vision headset, codenamed N107, as soon as late 2025. While the company set this plan even before the Vision Pro‘s launch, it might fail to meet the deadline.
The company’s engineers are struggling to reduce costs without affecting the headset’s key features.
This week on Cult of Mac’s podcast: Apple seems dead-set on producing a much more affordable version of the Vision Pro. The current $3,499 price tag is definitely a dealbreaker. But will a cheaper version of the Vision Pro headset take off? We discuss the pros and cons — and a possible solution!
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
A cheaper version of Apple’s Vision augmented reality headset has reportedly been fast-tracked. The goal is supposedly to have the scaled-back device on the market by 2025.
To accomplish this, Apple allegedly halted work on the next generation high-end Vision Pro model.
I loved getting my hands on visionOS 2, the first major software update for Vision Pro that brings a few delightful new features. It’s available in Developer Beta today.
The best thing is Spatial Photos, which uses AI to turn older 2D photos into immersive 3D ones. It’s incredibly good. Guest mode has been improved and new hand gestures make the headset easier to use.
But if you were looking for more than a few new features, well, sorry. But a smaller update makes sense. The headset first launched in February, so a bunch of worthy updates in just six months is pretty good. But does that mean I have to wait another 12 months from now to get the basic improvements I was hoping for? Maybe Apple will have more to announce in September.
Nonetheless, here are my first impressions of Spatial Photos, the new hand gestures, the editable Apps View and more.
At WWDC24 today, Apple announced that its spatial computing headset will launch in many countries across Europe, Asia and North America.
“The enthusiasm for Apple Vision Pro has been extraordinary, and we are thrilled to introduce the magic of spatial computing to more customers around the world,” said Tim Cook, Apple’s CEO, in today’s press release.
After the fervor surrounding its launch in the United States, sales have slowed down — a combination of the high price and a lack of specially-made content.
Launching the device internationally will not only broaden the customer base but the number of developers who can create new experiences for the headset.
visionOS 2, the first major update to the Vision platform, will bring Spatial Photos, a rearrangeable Home View, a bigger Mac Virtual Display, new gestures and other nice quality-of-life improvements.
Apple Vision Pro can “unlock completely new possibilities for entertainment, productivity, collaboration, and more” says Mike Rockwell, Apple’s vice president of the Vision Products Group.
Announced right at the top of WWDC24 on Monday, visionOS 2 will be available in developer beta and will release publicly for everyone this fall. This came alongside news that the headset will soon be available in other countries.
This week on Cult of Mac’s podcast: With Apple’s big Worldwide Developers Conference hurtling at us like an AI-powered hype train, we once again put our professional reputations on the line. That’s right, it’s time to make our WWDC24 predictions.
We’ve got a special wild-card question this time around. And you can play along, if you’ve got the nerve!
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Those in Europe and Asia eager to get an Apple Vision Pro supposedly won’t have to wait much longer. Consumers in more than half a dozen countries will reportedly be able to buy the AR/VR headset in about a week.
The product launched in the U.S. this winter, but an announcement of broader availability isn’t expected until June 10 at WWDC24.
If you want to know the fastest and easiest way to send someone photos, videos, files and so, so much more, you should know how to AirDrop. There’s no need to send an iMessage — Apple’s slick AirDrop feature will immediately send and open the content on someone else’s iPhone (or other Apple device). There’s no middle step.
AirDrop works iPhone-to-iPhone, iPhone-to-Mac, iPhone-to-iPad, Vision Pro-to-Mac — any combination and permutation of two Apple devices. And if you’re both running iOS 17, there’s a convenient AirDrop superpower you should definitely know about. Keep reading to find out everything you need to know about how to take advantage of AirDrop.
★★★★☆
Marvel Studios’ new What If…? An Immersive Story is a free app for Apple’s Vision Pro headset that combines interactivity with storytelling in a brand-new way. Is it a game? Is it an episode of the What If…? animated TV series? It’s not entirely either. It’s an hour-long story where you’re the main character, casting spells with your hands and collecting the Infinity Stones.
If you aren’t a Marvel fan, you’ll find the story a bit drab. But if you want to see the bleeding edge of what’s possible in gaming when you can seamlessly switch between VR and AR with natural hand controls, you need to check it out.
It’s like no other game I’ve ever played.
Marvel Studios and ILM Immersive are bringing an interactive story to Apple Vision Pro. What If…? – An Immersive Story will be an exclusive for Apple’s headset. It’s an hour-long experience intended to put Marvel fans inside the Multiverse like never before.
A trailer for the app is now available, and Marvel revealed that it’s launching in late May. Even better, the AR/VR application will be free to download and play.
Apple showcased some remarkable new accessibility features for people with disabilities Wednesday, including Eye Tracking, Music Haptics and Vocal Shortcuts.
The new features, coming later this year to Apple devices, harness Apple silicon, artificial intelligence and machine learning. They will come mainly to iPhone and iPad, though some new ones will appear in Vision Pro’s visionOS, too.
“We believe deeply in the transformative power of innovation to enrich lives,” said Apple CEO Tim Cook in a press release. “That’s why for nearly 40 years, Apple has championed inclusive design by embedding accessibility at the core of our hardware and software. We’re continuously pushing the boundaries of technology, and these new features reflect our long-standing commitment to delivering the best possible experience to all of our users.”
The wait to get Apple Vision Pro is apparently nearly over for consumers in more than half a dozen countries.
Although the AR/VR headset launched in the United States this winter, availability has yet to expand outside the borders of Apple’s home country. But Apple Store employees around the world are reportedly getting trained on the device. And the headset reportedly cleared a major regulatory hurdle Monday for launching in China.
Apple lowered production targets as Vision Pro demand drops for the mixed-reality headset in 2024, according to analyst Ming-Chi Kuo. That suggests lower-than-expected demand among consumers as Apple plans to roll out the headset to new countries.
The company now plans to manufacture only 400,000 to 450,000 units this year, significantly lower than the initially anticipated 700,000 to 800,000 units.
The new Best Buy Envision app helps you find new purchases through a Vision Pro AR/VR headset and picture how they’ll look in your living space, the company said Friday.
“Today we’re announcing a new way that our customers can explore, discover and bring new technology to life in their own living space,” the big box store noted. “Best Buy Envision is an app exclusively available on the Apple Vision Pro that helps users plan their ultimate home technology setup.”
Want to see exactly what advanced engineering lies inside a Vision Pro AR/VR headset compared to Meta Vision Quest headsets? Lumafield dropped a fascinating video and a series of CT-scan images Tuesday to show you.
Lumafield pointed out it’s aim is not to present a head-to-head comparison or product review, but to reveal the companies’ “divergent design philosophies” through the headsets’ hardware engineering.
Vision Pro and spatial computing can help businesses find new ways to customize workspaces, collaborate on 3D designs, deliver specialized employee training and guide remote fieldwork, Apple said Tuesday, citing visionOS apps.
“There’s tremendous opportunity for businesses to reimagine what’s possible using Apple Vision Pro at work,” said Susan Prescott, Apple’s vice president of worldwide developer relations and enterprise marketing, in a statement.