Tim Cook - page 3

Employees at Apple Stores across the country reported throngs of iPhone buyers over the weekend, according to a new report. Larger-than-average crowds look like a response to President Donald Trump’s tariffs on goods imported from China and other countries — and the specter of rising iPhone prices. In a happy surprise, the tariffs might actually drive iPhone sales before they potentially jack up prices.

Most iPhones come from China, which is up against a 54% tariff on exports to the United States. Most experts agree that rising costs will be passed on to consumers.

As Apple TV+’s subscriber base continues to grow and the streamer enjoys lots of attention on Friday’s Severance season 2 finale, a new report Thursday suggests the streaming service remains a financial loser for the iPhone giant — to the tune of $1 billion in losses annually. And yet it should come as no surprise Apple TV+ bleeds money.

A fat billion a year in the red sounds bad, but it’s pretty much in line with the plan for losses of up to $20 billion over a decade for the still-nascent streaming service.

In a literally royal musical celebration, Apple said King Charles III hosts a special radio show and playlist on Apple Music 1 titled “The King’s Music Room.” It commemorates Commonwealth Day, March 10. See King Charles’ playlist and watch his introductory video, below. This is the first time a reigning monarch has guest hosted on Apple Music, by the way.

“Throughout my life, music has meant a great deal to me. I know that is also the case for so many others,” King Charles said. “It has that remarkable ability to bring happy memories flooding back from the deepest recesses of our memory, to comfort us in times of sadness, and to take us to distant places.”

“But perhaps, above all, it can lift our spirits to such a degree, and all the more so when it brings us together in celebration,” he added. “In other words, it brings us joy.”

Update: Check out the King’s list of songs, added below.

During Tuesday’s Apple shareholder meeting, CEO Tim Cook said the company won’t make changes to its diversity and inclusion programs. President Donald Trump wasn’t happy when he heard about it.

Cook said Apple’s strength is based on an employee pool with “diverse backgrounds and perspectives.” To nobody’s surprise, Trump doesn’t sound pleased with Cook’s comments.

“Apple should get rid of DEI rules, not just make adjustments to them,” the president wrote Wednesday morning on Truth Social. “DEI was a hoax that has been very bad for our country. DEI is gone!!!”

Apple CEO Tim Cook revealed Thursday that his company plans to launch a new product on February 19. He didn’t say what’s on the agenda, other than using a social media post to tease “the newest member of the family.”

There are actually several Apple products that rumors indicate could launch then, including AirTag 2, a new HomePod, the iPhone SE 4, and the MacBook Air with an M4 processor. If you’re curious when does the new MacBook Pro come out, reports suggest Apple may introduce it alongside other anticipated products.

In yet another promo for Apple TV+’s intriguing workplace thriller Severance, Apple CEO Tim Cook gets in on the action. Severance director and executive producer Ben Stiller dropped a video Friday morning on X.com starring the mild-mannered tech honcho. Cook reports for orientation as an innie on the severed floor of Lumon Industries.

The video is short, but Cook isn’t bad — especially in the elevator, where he shows his severed transformation in consciousness (with the help of some special effects). Then, near the end of the video, he made me laugh out loud.

Apple dedicated its homepage Monday to the memory of former President Jimmy Carter, who died Sunday at 100 years old. Carter lived longer than any other U.S. president and seemed to do more than most former heads of state after his term in office.

“Today, we honor President Carter’s lifetime of service and his commitment to leaving the world better than he found it. May he rest in peace,” Apple CEO Tim Cook wrote in a post on X. Both the X post and the Apple website showed the same image of Carter in work clothes with a tool belt on a construction site. The Plains, Georgia, native worked for many years building homes for the homeless through nonprofit group Habitat for Humanity.

Apple CEO Tim Cook welcomed King Charles III of Great Britain to Apple’s U.K. headquarters Thursday in the iconic Battersea Power Station, Apple said. And it showed off a raft of photographs from the occasion, below.

“We were honored to welcome His Majesty King Charles to Apple Battersea — our home in the U.K. — and we’re proud to support The King’s Trust in its vital work educating and empowering young people,” said Cook. “We look forward to our continued growth here, building on more than 40 years of history in the United Kingdom.”

Apple CEO Tim Cook revealed details about the company’s approach to artificial intelligence and defended its Vision Pro headset in an extensive interview Wednesday. In a now-familiar refrain, he discussed the company’s strategic entry into generative AI while addressing criticisms about Apple’s seemingly delayed response to the AI boom.

“We never talked about charging for it,” Cook said of Apple Intelligence. “We view it sort of like multitouch, which enabled the smartphone revolution and the modern tablet.”

You can encapsulate Apple’s approach to innovation in four words, according to a new profile of CEO Tim Cook: “Not first, but best.” It’s not a new sentiment, but Cook doubles down on it in a long magazine article that came out over the weekend, complete with interesting tidbits about his life and his journey with Apple, past and present.

And in a colorful side note: The man apparently loves Diet Mountain Dew. And yet Apple Park doesn’t stock it, so he doesn’t get to drink it as much as he used to. (Theory: Cook banned it himself in an act of self-discipline.)

On Monday’s Tonight Show with Jimmy Fallon, the host hits the Apple Store on 5th Avenue in New York City to pick up his new iPhone 16 — and ends up taking a very long walk in Central Park with Apple CEO Tim Cook. And is a walk-and-talk filmed on iPhone 16 of Tim Cook and Jimmy Fallon in Central Park funny? Well, here and there it is.

Along their mildy amusing way, the two chatted about the new handsets, upcoming Apple Intelligence features and favorite hot dog condiments.

Luca Maestri, Apple’s chief financial officer (CFO) since 2014, will transition to head of Corporate Services on January 1, 2025, the iPhone giant said Monday. Kevan Parekh, Apple’s vice president of Financial Planning and Analysis, will assume the role of CFO.

“Luca has been an extraordinary partner in managing Apple for the long term. He has been instrumental in improving and driving the company’s financial performance, engaging with shareholders, and instilling financial discipline across every part of Apple,” said Apple CEO Tim Cook. “We’re fortunate that we will continue to benefit from the leadership and insight that have been the hallmark of his tenure at the company.”

Apple CEO Tim Cook says he uses his Vision Pro headset every day and explains why he thinks the device is “very revolutionary,” in an interview published Thursday.

“I think it delivers stunning entertainment,” Cook told The Sun in an interview tied to the AR/VR headset’s U.K. launch. “It unleashes this infinite canvas for productivity. It gives you new ways to connect and collaborate. These are just huge ideas that affect all of the things that we do every day, so I’m a huge believer in it.”

Apple unveiled its bold plan to weave artificial intelligence into its devices Monday, focusing on how the company plans to make AI personal. The new AI-powered features, which will launch in beta later this year under the umbrella term of “Apple Intelligence,” will follow Apple’s unique approach to computing.

“At Apple, it’s always been our goal to design powerful personal products that enrich people’s lives by enabling them to do the things that matter most as simply and easily as possible,” said Apple CEO Tim Cook as he took the wraps off Apple Intelligence during the WWDC24 keynote. “We’ve been using artificial intelligence and machine learning for years to help us further that goal. Recent developments in generative intelligence and large language models offer powerful capabilities that provide the opportunity to take the experience of using Apple products to new heights.”

John Ternus, Apple’s senior vice president of hardware engineering, reportedly sits at the top of the list to step into Tim Cook’s shoes when the current Apple CEO steps down.

But the real question is, does Ternus have what it takes to fill a role that Steve Jobs once did so brilliantly?

CEO Tim Cook is very enthusiastic about the artificial intelligence features coming to iPhone, Mac and iPad. On Thursday, he spoke glowingly about Apple’s unique advantages in this area, and talked about the “transformative power and promise of AI.”

iOS 18, macOS 15 and iPadOS 18 are all expected to include new AI features when they launch this autumn.

Apple’s CEO Tim Cook confirmed during his visit to China that Vision Pro will launch later this year in the country. Currently, the company’s $3500 mixed reality headset is only available in the US.

Apple opened preorders for the Vision Pro in mid-January 2024, following its announcement at WWDC 2023. The headset went on sale in the US in the first week of February.

Apple reportedly settled a class-action lawsuit that accused the company of hiding news of declining iPhone demand in China. It concerns comments made by CEO Tim Cook during an investor call back in 2018.

The iPhone-maker allegedly will pay out a $490 million settlement, according to a preliminary settlement filed Friday with the U.S. District Court in Oakland, California.

The history of the Apple car is littered with wild prototypes, astonishing hubris and a deadly dose of crippling indecision, according to a damning report that offers the best picture yet of the secretive Project Titan.

It sounds like many Apple employees — and even key execs — viewed the self-driving car project as a doomed effort nearly from the start.

“The big arc was poor leadership that let the program linger, while everyone else in Apple was cringing,” said an anonymous Apple executive who worked on Project Titan.

If you want to know how a massive research and development project can crash and burn, this new behind-the-scenes account of Project Titan will show you how. It’s filled with gory details of unachievable goals, chaotic management, bad decisions (and sometimes no decisions at all).

Apple hasn’t released Vision Pro in China yet, but that hasn’t stopped scads of merchants from offering the headset for rent to enthusiasts. Many of them appear to think the AR headset may go beyond typical gaming uses, a new report says. Vision Pro rentals in China have attracted tens of thousands of customers.

Some eager testers think Apple’s pricey Vision Pro bests competitors like Meta’s Quest 3, as well.

CEO Tim Cook teased Apple’s upcoming AI features during the company’s Q1 2024 earnings call Thursday, saying the company’s efforts will start to bear fruit later this year. It is rare for an Apple executive to provide even hints of the company’s future plans, but Cupertino has something to prove when it comes to artificial intelligence.

Google, Microsoft and other tech giants have invested heavily in AI, while Apple has little to show. However, the release of iOS 18 later in 2024 could change this. Cook says he’s “incredibly excited” about what’s to come.

Apple’s holiday quarter financial results offer good news for investors. iPhone is doing great! And CEO Tim Cook talked about AI. But there’s rotten news coming out of China.

We pored over the results, and listened to the call Apple executives held Thursday with Wall Street analysts, so you don’t have to. Here’s the information you ought to know.

Margrethe Vestager, the European Union’s commissioner for competition, met with Apple CEO Tim Cook on Thursday to discuss the upcoming EU requirement that iPhone users be able to install applications from outside the App Store, aka sideloading.

Vestager also says the two discussed the EU’s investigation into whether Apple Music is anticompetitive.

This week on Cult of Mac’s podcast: Tim Cook recently said Apple has “very detailed” succession plans for when he eventually steps down as CEO. Plus, the company definitely plans to hire from within. That got us thinking … who’s next in Apple’s game of thrones?

Also on The CultCast:

• OLED screens might come to iPad Air and iPad mini somewhat soonish.
• Europe’s busybody technocrats have some more grand plans for Apple and other manufacturers. We’ve got mixed emotions.
• Sonos reportedly wants to take on Apple TV and AirPods Max with rival products.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Apple’s CEO made the clearest statement yet about his company’s plans for generative AI. Tim Cook said Thursday that “we have work going on.” And he made additional comments, too.

The executive also promised that Apple’s efforts on artificial intelligence are being carried out responsibly.