TIAH: Macs

November 8, 1984: After initial Mac sales prove disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” marketing campaign to encourage people to give the revolutionary new computer a chance.

The promotional strategy advises people to drop into their local retailer and “borrow” a Macintosh for 24 hours. The idea is that, by the time potential customers need to return the Mac, they will have built up a bond with it — and realized they can’t live without one of Apple’s computers.

While 200,000 would-be customers take advantage of the offer, Apple dealers absolutely hate it.

November 3, 2010: Apple prepares to launch the Mac App Store, publicly accepting app submissions from registered developers — and kicking off a gold rush among coders.

After witnessing the enormous sums of money raked in by early entrants in the iOS App Store, the easy-to-use digital storefront that revolutionized software distribution on the iPhone, developers flood Apple with new Mac apps.

October 27, 1999: Dell Computer overtakes Apple in the educational market, stealing Cupertino’s crown as the top company selling computers to U.S. schools. Dell’s cheap Windows PCs make sense for schools looking to buy computers without breaking the bank.

Apple CEO Steve Jobs, still in the process of rebuilding Apple after its near-collapse in the 1990s, faces heavy criticism for ignoring one of the company’s strongest markets.

October 20, 2009: Apple goes big with its iMac redesign, introducing the first 27-inch all-in-one Mac. The sleek, sophisticated aluminum unibody design looks so good that the iMac will remain virtually unchanged for years.

As with the first Macintosh with a built-in CD-ROM drive, the iMac’s 27-inch display represents a sea change for tech. The big, beautiful screen signals that larger displays need no longer remain the domain of pampered professionals.

October 19, 1992: Apple launches the Mac IIvx, the first Macintosh computer to ship with a metal case and, more importantly, an internal CD-ROM drive.

The last of the Macintosh II series, the Mac IIvx experiences one of the more notorious price adjustments in Apple history. Within five months of shipping, Apple slashes the computer’s launch price of $2,949 to $1,899. That’s one way to reward early adopters!

October 17, 1996: Apple launches its Performa 6360 Mac in North America, sold elsewhere as the Power Macintosh 6300/160.

An impressive multimedia Mac, the Performa 6360 comes bundled with a TV/video card. It also lets users make phone calls, listen to CDs, and watch television — all of which seemed amazingly futuristic at the time. As Macs went, it was pretty affordable, too.

October 10, 1993: Apple ships its Macintosh Color Classic II, the last of the 9-inch compact Macs.

Also known as the Performa 275, the Color Classic II will eventually become something of a collector’s item, since Apple released it only in Canada, Asia and Europe.

September 30, 2002: Apple introduces iSync, a tool that lets Mac users synchronize their address books and calendars with their cellphones, iPods and Palm OS-compatible handheld organizers via Bluetooth.

“iSync is the beginning of something really big,” Apple CEO Steve Jobs says in a press release announcing the iSync public beta. “With the push of a button, iSync synchronizes the address book and calendar on your Mac with those on your mobile phone.”

It represents a big leap forward in the ability of computers and mobile devices to talk with one another. And it hints at some of Apple’s later advances.

August 31, 2004: Apple launches the iMac G5, a distinctive, white plastic computer that looks a little like the world’s biggest iPod.

Housed in a 2-inch-thick enclosure reminiscent of Apple’s Cinema Displays, the new all-in-one machine bridges the gap between the pleasing plasticity of the iconic original iMac and the minimalist form factor of the ultra-slim aluminum Macs that will follow.

“Just like the iPod redefined portable digital music players, the new iMac G5 redefines what users expect from a consumer desktop,” says Phil Schiller, Apple’s senior vice president of worldwide product marketing, in a press release. “With the entire system, including a gorgeous 17- or 20-inch display, just two inches thin, a lot of people will be wondering ‘where did the computer go?’”

August 25, 1995: Apple releases the PowerBook 5300, the Mac laptop that will save the world from alien invaders in the 1996 blockbuster movie Independence Day.

The computer will make many more big-screen appearances, too. See some of the laptop’s most high-profile Hollywood cameos below.

August 15, 1998: The original iMac — Apple’s brightly colored, translucent Macintosh relaunch — goes on sale to a rabid audience. Apple co-founder Steve Jobs‘ first major new product since returning to Cupertino, the internet-ready iMac G3 line will cement his legacy as a forward-thinking tech visionary.

The all-in-one computer also introduces the world to the design talents of Jony Ive — and pretty much saves Apple in the process.

Just another day at the office, eh?

August 1, 1989: Apple gives the Macintosh SE a storage bump, courtesy of the new SuperDrive in the new Mac SE FDHD. The high-density floppy disks the SuperDrive uses offer an astonishing 1.4MB of storage.

In terms of portable storage, it’s a big step up for most Mac owners. The HD floppy disks compare very favorably to the 400KB single side double density (SSDD) disks and 800KB double side double density (DDSD) disks in use at the time.

July 29, 1993: Apple releases the Macintosh Centris 660av, a computer packed with innovative audiovisual features. These include an AppleVision monitor with microphone and speakers, and a port that can work as a modem with a telecom adapter. It also comes with PlainTalk, the first Apple software to recognize and synthesize speech.

At the relatively low price of $2,489, this was one of the first great affordable multimedia Macs.

July 26, 2005: Apple debuts the opaque white iBook G4, the last of its laptops to launch under the iBook name.

The portable computer adds Apple’s scrolling trackpad for the first time. It also incorporates Bluetooth 2.0 as a standard feature, and becomes the last Apple laptop with a PowerPC chip.

July 25, 1989: Apple suffers a major setback in its copyright-infringement lawsuit against Microsoft for allegedly stealing the Mac’s “look and feel” to create Windows.

Apple sued Microsoft on 189 counts of copyright infringement relating to Windows 2.0.3. The judge overseeing the case throws out 179 of them. This paves the way for Microsoft’s dominance over Apple in the coming decade.

July 21, 1999: The iBook, Apple’s colorful clamshell laptop that’s a hybrid of the iMac and the PowerBook, arrives and launches a Wi-Fi revolution.

Apple’s new AirPort networking card is the key component that delivers cable-free internet access to the masses for the first time.

June 7, 1993: Apple debuts the PowerBook 180c, a solid upgrade that brings a world of dazzling colors to the company’s laptop line.

The 180c’s big improvement over the grayscale PowerBook 180, which launched the previous October, is its active-matrix, 256-color screen. Such a screen is something of a novelty for laptops in the early 1990s.

May 16, 1994: Apple launches the PowerBook 540c, one of the best laptops in the company’s history.

Part of the innovative 500 series of PowerBooks, the 540c is the laptop to own in 1994. Blisteringly fast, packed with innovative features, and offering the best notebook display on the market, it’s a triumph on every level. Although for $5,539 (over $11,900 in today’s money), it had better be…

May 8, 1997: Apple launches the PowerBook 2400c laptop, a 4.4-pound “subnotebook” that’s the MacBook Air of its day.

The PowerBook 2400c predicts the rise of speedy, lightweight notebooks, while also paying tribute to Apple’s past. Its design echoes the original PowerBook 100. Even years later, it remains a cult favorite among many Mac users.

April 26, 1996: Mac OS Copland, Apple’s eagerly anticipated but much-delayed operating system for the Macintosh, suffers a fatal blow when the senior VP in charge of the project leaves the company.

David C. Nagel, Apple’s chief technologist, previously promised Mac OS Copland would ship to users by mid-1996 at the latest. With meeting that deadline no longer possible, he leaves Apple for a job running AT&T Laboratories.

It’s yet another sign that Apple’s top-to-bottom Mac operating system upgrade is in major trouble.

April 14, 1986: The “low-cost” Macintosh 512Ke brings hardware upgrades — and a bit of confusion — to the low end of the Mac lineup.

The Mac 512Ke is an “enhanced” (hence the “e”) model of the Mac 512K. The upgrade addresses complaints that the original Mac lacked enough memory. The 512Ke adds a double-density 800KB floppy drive and a 128KB ROM to the Mac 512K formula.

April 7, 1997: Apple’s System 7 operating system receives its last update with the shipment of Mac OS 7.6.1.

The update brings a few bug fixes and support for Apple’s new PCI Power Macs and the PowerBook 3400. Most importantly, it marks the end of the System 7 era, which dawned way back in 1991.

April 5, 2006: Apple introduces the public beta of Boot Camp, software that allows users with an Intel-based Mac to run Windows XP on their machines.

Boot Camp will officially arrive in Mac OS X Leopard, which debuts at Apple’s Worldwide Developers Conference a few months later.

April 4, 1975: Microsoft is founded by childhood friends Bill Gates and Paul Allen. The software company destined to become a tech behemoth — and a major Apple frenemy.

A few years later, Microsoft will break through to the mainstream with Excel and Word, becoming a key developer of Macintosh software. Then comes the Windows operating system, looking suspiciously Apple-like. After Windows arrives, Microsoft and Apple will embark upon a long-running feud.

March 23, 1992: The “headless” Macintosh LC II arrives, wooing value-oriented customers with a beguiling mix of updated internals and budget pricing.

Designed to take up minimal space underneath a monitor (sold separately), the Mac LC II is destined to become a hit. In retrospect, the entry-level machine is roughly analogous to today’s Mac mini.