Apple launched a new ad campaign this week with two new short spots that showcase the superior shooting skills of the iPhone 7 Plus’ new Portrait Mode.
Both of the new ads highlight how to use Portrait Mode to elevate your pictures of people or pets to an all-new level. The new feature is technically still in beta, but it looks like Apple thinks it’s ready for its close-up.
The next iPhone likely won’t be out for at least another seven months, but that hasn’t stopped one Apple fan from dreaming up a gorgeous ad for the upcoming device.
Apple is expected to make the bezels thinner than ever on the 2017 iPhone which is rumored to feature a number of new upgrades. The Concept iPhone YouTube channel created a fake ad that shows how Apple might utilize the extra space by turning the home button section into a Touch Bar.
Check it out:
Apple’s iPhone empire has been made possible thanks to the magic of aluminum. But under certain circumstances, Jony Ive’s favorite metal can be the iPhone’s worst enemy.
The folks behind the YouTube channel Backyard Scientists decided to see what happens when you dunk the iPhone in molten aluminum. Seeing the iPhone get a Terminator 2 type of death is oddly beautiful.
Check it out:
Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.
By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.
These are our favorite Apple ads of 2016.
The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.
Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.
Check ’em out:
Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.
The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.
Watch them both:
Justine Ezarik built a successful brand from her home by unboxing the latest Apple gadgets in front of a video camera and sharing her geeky tech enthusiasm with millions of YouTube followers.
Now the internet influencer known as iJustine will reach a new audience as she joins Arnold Schwarzenegger in the “Boardroom” as an adviser on The New Celebrity Apprentice.
The new MacBook Pro may not have been worth the long wait for many customers that preordered.
Early owners of Apple’s new machine are reportedly encountering problems with the GPU that cause the display to glitch so bad the MacBook Pro becomes unusable at times.
The jury is still out on whether the Touch Bar will become a useful tool, but one clever coder has already discovered that it’s absolutely terrible for playing video games on.
The Touch Bar on the new MacBook Pro is officially the latest absurd piece of tech to run Doom. Apple’s guidelines specifically bans games from running on the Touch Pad but that didn’t stop a developer from porting it onto the narrow screen that’s only 60 pixels heigh.
Check it out:
Apple is sending a message of unity this Christmas season with a new ad that features an unexpected guest: Frankenstein’s monster.
The heartwarming ad starts with Frankie in his little cabin in the mountains, recording music on his iPhone. Then the misunderstood monster makes his way down to a little village to unleash a surprise none of the locals were expecting.
Check it out:
The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.
In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.
The Touch Bar in Apple’s new MacBook Pro may have met with mixed reviews so far, but there’s one group it is finding favor with: people who absolutely hate having to watch compulsory YouTube ads.
First spotted by users on Reddit, at present the fancy new Touch Bar lets users scrub through otherwise unskippable ads so you can start watching videos straight away.
Going inside Apple’s design lab is a rare privilege some Apple execs don’t even get, but Jony Ive is giving the world a glimpse inside his lab to celebrate the company’s new book.
In Apple’s latest video, Jony Ive’s disembodied voice floats through his Industrial Design Studio while describing the processes for making the company’s iconic gadgets. Shots of Apple’s prototyping machines can be seen, as well as the product benches where every single detail of a product is analyzed and reconsidered.
Take a look:
iPhone sales in China might tank once Trump takes over the Oval Office, but late-night TV host Bill Maher has a brilliant product idea that could be Apple’s next big hit.
“It’s now liberals’ turn to become doomsday prepping gun nuts, they just need survival products tailored to our lifestyle,” he said during the most recent Real Time With Bill Maher. To get liberals to love guns, Maher suggests Apple make one called the “Apple iDefender.”
Watch the funny segment below:
Apple’s new ad for the iPhone 7 will have you missing the warmth of summer.
The funny new ad shows off the iPhone 7’s new stereo speakers and waterproofing in a scene that follows an old man at the pool. Titled “Dive.” the ad leads up to a dramatic conclusion when the old man reaches the high dive while blasting tunes.
Check out the new iPhone 7 ad, which debuted on Apple’s YouTube channel today:
Construction on Apple’s spaceship campus is finally coming closer to an end. The latest batch of drone videos reveal the construction site now has fewer cranes and a lot more trees.
Apple pushed back the move in date to mid-2017 and it looks like there’s still some serious work to be done. The main spaceship building still isn’t completed and the tunnel to the garage still needs to be covered in dirt.
Take a look at all the new details:
The technology behind the Touch Bar on the new MacBook Pro couldn’t have been possible if Apple didn’t already make iOS devices, according to Apple’s VP of Software engineering, Craig Federighi.
After helping reveal the new MacBook Pro during Apple’s “Hello Again” keynote, Federighi explained to YouTuber Marques Brownlee that even though Touch Bar seems like an obvious evolution, Apple didn’t want to just slap a touchscreen on the MacBook and call it good. So the company spent years making sure Touch Bar would be something you’ll want to use immediately.
Apple debuted the all-new MacBook Pro and its gorgeous Touch Bar at an event this morning, but if weren’t able to catch the action at work, you can now watch all the videos online.
The full video for the “Hello Again” keynote can be streamed from Apple’s website. Apple also uploaded five new videos to YouTube featuring the history of the MacBook Pro, the new Touch Bar and Accessibility features.
Watch them all below:
Apple just set an all-new record for the most App Store revenue brought in from one country in a quarter. Only instead of the United States taking the top spot, China is now Apple’s most profitable market for apps.
Not only does Google want to replace your iPhone with a Pixel, the search giant revealed today that it plans to invade homes with three new products that directly compete with offerings from Apple and Amazon.
During an event in San Francisco today, Google unveiled a new Wi-Fi router, an improved Chromecast and a new Google Home device that’s a lot like Amazon’s Echo smart speaker, only it’s powered by Google Assistant.
Google today rolled out a big update for its official iOS app, adding the ability to activate incognito mode, support for YouTube playback within search results, and more. The release makes the Google app “more private, video-friendly and stable,” the company says.
Google is launching a new YouTube Go app that will finally allow users to download videos for offline playback. You’ll be able to choose the quality of the video you save, and the app will tell you exactly how much storage space is required for each clip.
HBO talk show host Bill Maher railed on Apple for not thinking different with the iPhone 7 on his latest show. He suggested that if Apple really wanted to do some thing truly innovative, it should try not releasing a new iPhone ever year.
The comedian’s hilarious segment took aim at everyone from the shareholder that demand greatness every quarter, to the early adopters enabling the monster.
Watch Bill go in on Apple:
Apple added another medical expert to its growing team by adding Dr. Mike Evans, a Toronto-based physician best known for his popular YouTube channel under the name “DocMikeEvans.”
According to a Canadian news report, Evans was recruited after his “peer-to-peer health care” YouTube videos — in which he voices a cartoon doctor, explaining common medical ailments — caught Apple’s attention.
With all there is to marvel about Steve Jobs and the story of Apple, it’s easy to forget what Jobs meant to animation.
So it’s not surprising that several animators have sought to capture the near-mythological character of Jobs in animated shorts that can be found all over YouTube.