Apple Music has already racked up more than 30 million paid subscribers, but according to boss Jimmy Iovine, the company still has a long way to go before its satisfied with its streaming service.
The former Beats CEO turned Apple exec sat down for a new interview along with Beats 1 DJ Zane Lowe to talk about the future of the service. During the wide-ranging discussion, the Apple Music team revealed how it thinks music streaming has to change in order to dominate free rivals like YouTube.