Two years ago, my partner and I launched an Apple Watch app to complement our iPhone fitness app. Little did we know that our embrace of Apple’s smartwatch would threaten the very existence of the gym app we’d been developing since 2012.
Each year since we launched Reps & Sets, we updated it to keep up-to-speed with all the cool new features Apple rolled out at its Worldwide Developers Conference. That all changed last year, though. That’s when we discovered that, by adding support for Apple Watch, we had inadvertently taken a poison pill that could effectively kill our iPhone app.
It doesn’t have to be this way. With a few key changes, Apple could turns things around and reinvigorate the Apple Watch app ecosystem.