This iPad Pro unboxing will give you FOMO

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Boxes for iPad Pro Apple Pencil and Smart Keyboard
The new iPad Pro, Smart Keyboard Folio, and 2nd Generation Apple Pencil are finally here!
Photo: Ian Fuchs/Cult of Mac

It’s finally here – Apple’s most drastic change to iPad since it was introduced in 2010. The brand new iPad Pro with slimmer bezels, a gesture-based UI, blazing fast processors, and a downright gorgeous design. It’s the first Apple product in a long time that I’m truly excited to get my hands on.

So that’s what I did.

Unboxing and hands-on with the iPhone XS in gold

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iPhone XS box gold
Jeff Li and friends cashed in more than $1.1 million from the scam.
Photo: Ste Smith/Cult of Mac

Today Apple finally released the iPhone XS, XS Max and Apple Watch Series 4. Now, in true Cult of Mac YouTube tradition, we’ve gotten our hands on it and made an unboxing video.

You can see the full unboxing in all of its golden glory, the box design, its contents and a quick hands-on with the iPhone XS.

Check it out:

Google Pixel 3 XL leaks out in early unboxing photos

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Google Pixel 3 XL leak
Meet Google’s competitor to iPhone X Plus.
Photo: Mobiltelefon.ru

Google’s upcoming Pixel 3 XL, which will arrive this fall to do battle with Apple’s larger iPhone, has leaked out early in a series of unboxing photos.

The images give us our best look yet at the device and its packaging, and they confirm some of its specifications. The most notable change this year is a new edge-to-edge display with a notch that’s noticeably fatter than iPhone X’s.

HomePod unboxing video: First look at Apple’s smart speaker

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HomePod HomeKit Unboxing
Check out Apple's new HomePod in action.
Photo: Ste Smith/Cult of Mac

After months of delays, Apple’s HomePod is finally available in Apple Stores today. Before we get to the reviews, comparisons and tips, with our latest video we give you a tour of what’s in the box, show you how easy it is to set up, show it off in action and my first impressions.

Check the video out below.

iPad Pro unboxing video: Our hands-on with Apple’s 10.5-inch beast

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10.5-inch iPad Pro
Get a first look at the new 10.5-inch iPad Pro!
Photo: Ste Smith/Cult of Mac

We finally got our hands on Apple’s new 10.5-inch iPad Pro, which just landed in Apple stores today. Our unboxing video will show you all the ins and outs of the new tablet. Take a look at the packaging, what’s in the box and the device itself before you rush out and pick one up.

Get your (virtual) hands on this sexy new iOS device by watching our 10.5-inch iPad Pro unboxing video below.

iPhone 7 first impressions: The smartphone you love, only better

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iPhone 7 back
iPhone 7 has landed.
Photo: Ste Smith/Cult of Mac

At first glance, the iPhone 7 looks just like the iPhone 6s … and the iPhone 6. It feels the same in your hand, too. Unless you buy the jet black model, or you’re upgrading from a 4-inch iPhone, you’re not going to get any surprises when you pull this baby out of its box.

But there are some subtle changes you’ll appreciate. This is the iPhone you already know and love — only much, much better.

iPhone 7 unboxing video reveals new Home button feature

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The first iPhone 7 unboxing we've seen!
Photo: MKBHD/YouTube

The iPhone 7’s new Taptic Home button gives users the ability to make their “iPhone experience even more personal by choosing the click that’s right for [them].”

Revealed as part of a new iPhone 7 unboxing video by YouTuber MKBHD, the feature lets users select light, medium or “firm” haptic feedback to indicate that the handset’s new Taptic Home button has been pressed.

Check out the unboxing video below.

YouTube feeds addiction for tech unboxing obsession

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Lamarr Wilson does not have a good poker face, but has the kind of face for unboxing gadgets that makes him popular with his YouTube audience.
Lamarr Wilson does not have a good poker face, but has the kind of face for unboxing gadgets that makes him popular with his YouTube audience.
Photo: Lamarr Wilson/YouTube

Cult of Mac 2.0 bugMaybe Christmas morning doesn’t come often enough. How else do you explain the full-blown obsession of millions of people who turn to YouTube to watch videos of someone opening boxes containing new products?

Tech companies, especially Apple, know that packaging and how it opens to present you that shiny new gadget is a critical first step towards a love connection. Companies are even conscious of how a sparkling YouTube personality with a child-like excitement for what’s inside the box can help drive sales.