Read Cult of Mac’s latest posts on unboxing:

This iPad Pro unboxing will give you FOMO


Boxes for iPad Pro Apple Pencil and Smart Keyboard
The new iPad Pro, Smart Keyboard Folio, and 2nd Generation Apple Pencil are finally here!
Photo: Ian Fuchs/Cult of Mac

It’s finally here – Apple’s most drastic change to iPad since it was introduced in 2010. The brand new iPad Pro with slimmer bezels, a gesture-based UI, blazing fast processors, and a downright gorgeous design. It’s the first Apple product in a long time that I’m truly excited to get my hands on.

So that’s what I did.

Unboxing and hands-on with the iPhone XS in gold


iPhone XS box gold
Bag yours before they're all gone.
Photo: Ste Smith/Cult of Mac

Today Apple finally released the iPhone XS, XS Max and Apple Watch Series 4. Now, in true Cult of Mac YouTube tradition, we’ve gotten our hands on it and made an unboxing video.

You can see the full unboxing in all of its golden glory, the box design, its contents and a quick hands-on with the iPhone XS.

Check it out:

Google Pixel 3 XL leaks out in early unboxing photos


Google Pixel 3 XL leak
Meet Google’s competitor to iPhone X Plus.
Photo: Mobiltelefon.ru

Google’s upcoming Pixel 3 XL, which will arrive this fall to do battle with Apple’s larger iPhone, has leaked out early in a series of unboxing photos.

The images give us our best look yet at the device and its packaging, and they confirm some of its specifications. The most notable change this year is a new edge-to-edge display with a notch that’s noticeably fatter than iPhone X’s.

HomePod unboxing video: First look at Apple’s smart speaker


HomePod HomeKit Unboxing
Check out Apple's new HomePod in action.
Photo: Ste Smith/Cult of Mac

After months of delays, Apple’s HomePod is finally available in Apple Stores today. Before we get to the reviews, comparisons and tips, with our latest video we give you a tour of what’s in the box, show you how easy it is to set up, show it off in action and my first impressions.

Check the video out below.

iPad Pro unboxing video: Our hands-on with Apple’s 10.5-inch beast


10.5-inch iPad Pro
Get a first look at the new 10.5-inch iPad Pro!
Photo: Ste Smith/Cult of Mac

We finally got our hands on Apple’s new 10.5-inch iPad Pro, which just landed in Apple stores today. Our unboxing video will show you all the ins and outs of the new tablet. Take a look at the packaging, what’s in the box and the device itself before you rush out and pick one up.

Get your (virtual) hands on this sexy new iOS device by watching our 10.5-inch iPad Pro unboxing video below.

iPhone 7 first impressions: The smartphone you love, only better


iPhone 7 back
iPhone 7 has landed.
Photo: Ste Smith/Cult of Mac

At first glance, the iPhone 7 looks just like the iPhone 6s … and the iPhone 6. It feels the same in your hand, too. Unless you buy the jet black model, or you’re upgrading from a 4-inch iPhone, you’re not going to get any surprises when you pull this baby out of its box.

But there are some subtle changes you’ll appreciate. This is the iPhone you already know and love — only much, much better.

iPhone 7 unboxing video reveals new Home button feature


The first iPhone 7 unboxing we've seen!
Photo: MKBHD/YouTube

The iPhone 7’s new Taptic Home button gives users the ability to make their “iPhone experience even more personal by choosing the click that’s right for [them].”

Revealed as part of a new iPhone 7 unboxing video by YouTuber MKBHD, the feature lets users select light, medium or “firm” haptic feedback to indicate that the handset’s new Taptic Home button has been pressed.

Check out the unboxing video below.

YouTube feeds addiction for tech unboxing obsession


Lamarr Wilson does not have a good poker face, but has the kind of face for unboxing gadgets that makes him popular with his YouTube audience.
Lamarr Wilson does not have a good poker face, but has the kind of face for unboxing gadgets that makes him popular with his YouTube audience.
Photo: Lamarr Wilson/YouTube

Cult of Mac 2.0 bugMaybe Christmas morning doesn’t come often enough. How else do you explain the full-blown obsession of millions of people who turn to YouTube to watch videos of someone opening boxes containing new products?

Tech companies, especially Apple, know that packaging and how it opens to present you that shiny new gadget is a critical first step towards a love connection. Companies are even conscious of how a sparkling YouTube personality with a child-like excitement for what’s inside the box can help drive sales.

9.7-inch iPad Pro unboxing: Big things come in small packages


Looks like an iPad Air, but it's so much more.
Looks like an iPad Air, but it's so much more.
Photo: Ste Smith/Cult of Mac

The new, powerful iPad Pro is available at Apple Stores today and we’ve got a fantastic iPad Pro unboxing video to show you all the ins and outs of the new tablet.

Cult of Mac videographer Ste Smith talks us through the packaging, the setup and the latest-greatest device itself in this cool iPad Pro unboxing video that he made right after picking up the 9.7-inch tablet from his local Apple Store.

If you want to get your (virtual) hands on this sexy new iOS device, here’s your chance.

Kahney’s Korner: iPhone 6s unboxing special


Check out our unboxing of Apple's new iPhone 6s Plus below.
Check out our unboxing of Apple's new iPhone 6s Plus below.
Photo: Cult of Mac

It takes years to understand the appeal of the unboxing video. On the face of it, they’re very silly. And yet unboxing is one of digital video’s most popular and enduring genres.

Who wants to see someone else opening the box of a brand new gadget? Wouldn’t you want to do it yourself?

And therein lies their appeal — the vicarious pleasure of seeing a stranger enjoy a gadget you covet.

With that, here’s our contribution to the genre: Cult of Mac’s first unboxing video. Watch in enraptured fascination as we take the iPhone 6s Plus from its box.

Get a closer look at the el cheapo gold Apple Watch


The gold Apple Watch looks great with a navy band.
The gold Apple Watch looks great with a navy band.
Photo: Blake Kimball

Apple fans can’t purchase the iPhone 6s, Apple TV, or iPad Pro that were unveiled yesterday, but if you’re lucky you can pick up the cheap gold Apple Watch Sport today, now that Apple Stores have received limited supplies of new units.

Cult of Mac got an early look at the new gold finish thanks to a reader who already scooped up a 42mm gold Apple Watch Sport at the Apple Store in Gilbert, Arizona, and while the new model is way cheaper than its expensive Edition sibling, it still looks like a million bucks.

Take a closer look:

Unboxed! See the iPhone 6 and 6 Plus in all their gigantic glory



It’s like the whole world has iPhone fever today, with folks everywhere standing in one line or another just to get their mitts on a shiny new iPhone 6 or iPhone 6 Plus.

Were you not able to get hold of one? Are you waiting for your shiny new pre-ordered iPhone 6 to arrive at your door? Why not find out what to expect when you get that pristine iPhone 6 Plus box in your hands with our sexy unboxing videos.

We’ve got not just one, but two new videos to get you a peek at the hot new units – click above to see the iPhone 6 Plus with its gloriously large 5.5-inch screen, or below to see the still bigger than big iPhone 6 come out of its box.

New Apple TVs Start Arriving A Day Early, Here’s An Unboxing [Gallery]



As expected, third-gen Apple TV pre-orders have started arriving early in the mail. The set-top box includes 1080p HD video support and a faster processor. It comes with an updated interface and sells for $99.

Shipping estimates in Apple’s online store for the new Apple TV have slipped past tomorrow’s launch date, but those who were lucky enough to pre-order before stock sold out should be getting their device in the mail either today or tomorrow. We’ve got an unboxing for you to check out.

Sexy Redefined The iPad 2 Unboxing [Photo Gallery]



Here it is the iPad 2. After spending long grueling hours in the iPad 2 line at the Apple Store inside of Baybrook Mall in Friendswood, Texas just outside of Houston — I’m worn out!

However, I thought you’d like some photos of the iPad 2 being unboxed before I head off for some grub and well deserved R&R.

So click the read link below and enjoy!