Apple CEO Tim Cook joined Apple Store employees in Palo Alto, Calif. this morning to greet customers as they arrived to purchase the latest Apple Watch or iPhone.
This is a fall tradition for Cook, who stood outside the door to be the first to greet and shake hands with customers as they came through the door.
Cook participated in the countdown to the doors opening and later posed for selfies with customers. He also posted pictures on Twitter of happy customers from around the world. CNBC carried Cook’s visit live.
“Thrilled to get these new Apple products into the hands (and onto the wrists) of so many customers around the world,” Cook wrote. “Can’t wait to hear what you think!”
Apple users around the world flocked to their local Apple Stores to purchase the Apple Watch Series 4 and two of the three new iPhones, the iPhone XS and XS Max. A more affordable X model, the iPhone XR, will go on sale in October.