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Apple slaps Swatch with lawsuit over ‘Tick different’ trademark

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Swatch Tick different
Sounds remarkably similar to "Think different."
Photo: Swatch

Apple is suing Swatch over the Swiss watchmaker’s “Tick different” trademark.

Apple claims the trademark is a play on the “Think different” slogan it used for an iconic ad campaign in the late 1990s. To win the legal battle, Cupertino must prove that at least 50 percent of consumers associate the phrase with Apple branding.

These armored Lightning cables are made to stay, not fray [Deals]

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CoM - Toughlink MFi-Certified Metal Braided Lightning Cable
This super tough Lightning cable will outlive your iPhone.
Photo: Cult of Mac Deals

The cables we use to keep our iOS devices charged and synced are prone to fraying and breaking. Pleasing as the soft white standard Apple cables are, they’re fragile – you want a tougher cable. That’s why this pair of cables from Toughlink is worth checking out. They’re something like Iron Man would carry around to charge his iPhone, super tough, MFi-certified, and built to last. And right now you can get a pair of Toughlink MFi-Certified Metal Braided Lightning Cables for just $29.99 at Cult of Mac Deals.

Fifth Avenue Apple store to get Beats 1 broadcasting booth

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Beats 1 could soon be broadcasting from an Apple store.
Beats 1 could soon be broadcasting from an Apple store.
Photo: Apple

Apple’s iconic retail store on Fifth Avenue will reopen with a Beats 1 broadcasting booth after being renovated, according to a new report.

The booth could become a new home for Beats 1 DJ Ebro Darden, who currently broadcasts from another location in Manhattan — or it could host occasional musical guests.

Apple may be planning a massive new Mexico City store

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Apple's World Trade Center location is spectacular.
Photo: John Sonderman/Flickr

Apple is planning a second flagship retail store in Mexico City, claims a new report.

The retail store will reportedly feature a design reminiscent of Apple’s World Trade Center location in New York City, and be around twice the size of Apple’s current Mexico City store, which is located in the Centro Santa Fe mall.

How to make your videos more amazing with Clips

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Clips will make your lame videos look super-mega LIT!
Clips will make your lame videos look super-mega LIT!
Photo: Ste Smith/Cult of Mac

Apple’s new Clips app wants to be your go-to for making short, fun videos geared for social networks. Clips is the perfect tool for the social media generation, allowing users to bust out engaging videos in seconds.

While the user interface is pretty simple, Clips packs a bevy of tools that help put a unique spin on your shots. Getting the hang of all the features can take a while, so we’ve rounded up some pointers on how to make the most of the new app.

Follow these Clips tips to make your videos pop.

Cuzzle, Clips, and other awesome apps of the week

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Awesome Apps
'Appy weekend everyone!
Photo: Ste Smith/Cult of Mac

If you’re looking to unwind this fine Sunday by sampling the latest App Store delectables for your iPhone or iPad, look no further: Cult of Mac has your hookup!

Whether you’re seeking a fun party game, a great minimalist puzzler, or Apple’s new video and photo-sharing Clips app, we’ve got what you’re searching for.

Check out our picks below. You won’t be disappointed.

These stainless-steel Apple Watch bands are 25% off [Mother’s Day Sale]

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rilee
Rilee & Lo's gender-neutral Apple Watch bands fit like a glove. Add a few stacking bracelets to complete the look.
Photo: Rilee & Lo

Fusing tech and fashion is the cornerstone of Rilee & Lo — makers of highly stylish stainless steel Apple Watch bands. Patent-pending for a reason, these bands fit perfectly and come in a range of beautiful finishes.

The bands contain a stretching mechanism allowing them to expand and contract for a super-comfy, close fit.

Grab a band for yourself or a give as a gift — for both sexes. Check out the full lineup of  Rilee & Lo’s stunning bands in our Watch Store.

Make taxes suck less with this painless iPhone app [Week’s Newest Deals]

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collage-2017-04-05
Track your expenses easily with your phone, adda futuristic Bluetooth speaker to your desk, and more in the week's newest deals.
Photo: Cult of Mac Deals

April here, and along with the flowers and allergies comes the deadline to file taxes. You can take a bunch of the toil out of taxes with one of the newest deals in the Cult of Mac Store, a convenient expense tracker for iPhone. Also new to the store are a digital data shredder for iOS, a Bluetooth speaker straight out of Tron, and a set of totally wireless Bluetooth earbuds. Everything is available at a massive discount, read on for more details:

Invisibly add storage to your MacBook and more [Week’s Best Deals]

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collage-2017-04-04
This week's best deals include a lifetime of VPN protection, an invisible MacBook storage upgrade, and more.
Photo: Cult of Mac Deals

Spring is in the air after a long winter. But while seasons change, one thing never will: the great deals on gear and gadgets at the Cult of Mac Store. This week, we’ve got a lifetime of access to a painless VPN, a sleek adapter that can add up to 256GB to your MacBook instantly, a rough and tumble Bluetooth boombox, and a comprehensive set of lessons for coding in iOS 10. Everything is discounted heavily, read on for more details:

Apple reveals its future Mac plans, this week on The CultCast

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In an unprecedented move, Apple is talking about future Macs.
In an unprecedented move, Apple is talking about future Macs.

This week on The CultCast: Apple just revealed its future Mac plans … on purpose! It’s unprecedented, and we’ll unpack it all for you. Plus: Apple promises an all-new, “rethought” Mac Pro and Apple display; Apple’s plans to make the Mac “pro” again; new pro-level iMacs coming this year; and we review a top-secret new smart speaker and a clever  Watch stand that true Mac fans will love.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10 percent off any hosting plan.

Can Apple outdo PCs with the new Mac Pro? [Friday Night Fights]

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Are you waiting for the new Mac Pro?
Are you waiting for the new Mac Pro?
Photo: Ste Smith/Cult of Mac

Apple excited us all this week by revealing it is finally planning a major redesign for the neglected Mac Pro. Although we don’t know much about it just yet, we’ve been promised a modular machine that will be easier to update.

Friday Night Fights bugThis signals a return to a more traditional desktop form factor with user-upgradeable parts and more flexibility. But is it too little, too late? Has Apple already lost too many pro users, and will its next Mac Pro do enough to win them back?

Join us in this week’s Friday Night Fight as we battle it out over Apple’s efforts to win back the professionals.

Get comprehensive VPN coverage for life [Deals]

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CoM - Windscribe VPN- Lifetime Subscription
This powerful VPN works like any other desktop app or plugin, offering full protection from data snoops and identity thieves.
Photo: Cult of Mac Deals

If you go online a lot (hi there), you’re vulnerable to a horde of online hazards, from identity thieves and data snoops to annoyances like location-based restrictions on streaming content. One of the best ways to avoid these pitfalls is to sign in with a virtual private network, or VPN.

By channeling your traffic through an anonymous and encrypted network of servers, a VPN like Windscribe protects your data and your identity. And right now you can get an invaluable lifetime subscription to Windscribe VPN for just $69 with coupon code “WIND10” at Cult of Mac Deals.

Apple also plans pro upgrades for MacBook Pro, iPad Pro

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That fancy new Touch Bar could be dead already.
That fancy new Touch Bar could be dead already.
Photo: Ste Smith/Cult of Mac

The Mac Pro isn’t the only device Apple is rethinking for professional users.

According to a new report, the company is also considering significant changes to the MacBook Pro and iPad Pro, one of which could see the fancy new Touch Bar biting the dust.

iPhone 8 schematics hint at larger display, no Home button

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Is this the iPhone 8?
Is this the iPhone 8?
Photo: Benjamin Geskin

Supposed iPhone 8 schematics have surfaced ahead of the handset’s official unveiling this fall, revealing significant changes to its physical design.

As previous reports have suggested, the Home button has been removed to make room for a larger display, and there’s no sign of a fingerprint scanner elsewhere.

Get Apple’s new video app Clips and go crazy

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clips
Spice up your videos with Clips.
Photo: Apple

Apple’s new app Clips finally arrived on the App Store today, bringing iPhone and iPad owners an all-new way to make fun and silly videos that are perfect for social networks.

Clips lets users combine video clips, photos and music into short videos that can be up to an hour long. You can also add flair to your videos by adding filters, emoji, stickers, captions and more. But according to some early reviews, navigating the simple app can be a bit complex.

(Update: We’ve got a tip sheet for making the most of Apple’s new video app: How to make your videos more amazing with Clips.)

Meet Steve Jobs’ alter ego on the opera stage

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Ashton Kutcher and Michael Fassbender played Steve Jobs in movies. Now Edward Parks III brings his rich baritone voice to the Steve Jobs opera, The (R)evolution of Steve Jobs.
Ashton Kutcher and Michael Fassbender played Steve Jobs in movies. Now op
Photo: Dario Acosta/Santa Fe Opera

Edward Parks III will likely be the first singer on an opera stage to perform in running shoes, jeans and a black mock turtleneck shirt.

Yet Parks knows there is nothing casual about playing Steve Jobs. He is soaking up all he can about the late Apple co-founder as he prepares to bring his much-heralded baritone voice to the role this summer in the world premiere of The (R)evolution of Steve Jobs at the Santa Fe Opera.

“I’m taking in everything that is out there and stuffing it in my head so that I can come away with my own thoughts of who he was and what he means to us,” Parks, 33, told Cult of Mac. “I think at first it was a little daunting. This is going to have a lot of attention, not just from the opera world but in the tech community.”

NVIDIA’s insane Titan Xp card brings Pascal graphics to Mac

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Expensive isn't the word.
Expensive isn't the word.
Photo: NVIDIA

NVIDIA just unveiled its insanely powerful Titan Xp graphics card, and for the first time, it brings award-winning Pascal-powered GPUs to the Mac.

Powered by the company’s latest architecture, the Titan Xp boasts even more cores, faster clock speeds, and ample memory. But it does not come cheap.

Seamlessly and painlessly add 256GB to your MacBook [Deals]

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CoM - Nifty MiniDrive
Add a massive amount of storage to your Macbook without adding anything else.
Photo: Cult of Mac Deals

MacBooks ship with a pretty sizeable hard drive, but that storage can disappear fast. Whether your job involves large file types or you just like saving your favorite TV shows, you’re likely to find yourself wanting a little more space on your computer without having to add an external hard drive to your computer bag.

With this Nifty MiniDrive MicroSD Card Adapter, you can add up to 256GB to your MacBook instantly and without adding any bulk. And right now, you can get a Nifty MiniDrive MicroSD Card Adapter for $29.99 at Cult of Mac Deals.

Twitter Lite keeps you tweeting over bad data connections

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Twitter
Twitter Lite is available through your browser.
Photo: Twitter

Twitter is making it easier for users to keep on tweeting even when they have a poor data connection.

The company today unveiled its new Twitter Lite web app, which is optimized to deliver a smooth and snappy experience over slow and spotty connections. You can access it in your browser, so you don’t even need to download to get started.

Pebble update ensures your watch will work when services die

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Pebble might be dead, but your watch isn't.
Pebble might be dead, but your watch isn't.
Photo: Pebble

The original smartwatch maker is closing down after being acquired by Fitbit, but your Pebble watch will continue to work after all of its services are dead.

With its final update, Pebble has eliminated any reliance on online servers, ensuring your wearable will continue to function as normal when connected to your smartphone.

Mac malware skyrockets 744 percent in 2016

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Mac attacks are on the up!
Mac attacks are on the up!
Photo: Cult of Mac

Still think your Mac is immune to malware? Think again.

According to the latest Threats Report (.pdf) from McAfee Labs, the number of malware attacks on Mac skyrocketed by 744 percent in 2016. The increase was mostly as a result of adware, which isn’t too harmful — but it’s still software you don’t want lurking on your Mac.

Robotic drawing boards, chipboard wallets and more [Crowdfund Roundup]

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You can finally play drums without the drums.
You can finally play drums without the drums.
Photo: Drumistic

Crowdfund Roundup bug If you’ve ever wanted to play the drums but you don’t have the space for a real kit, you need Drumistic. These amazing sensors let you play, record, and improve your drumming with nothing more than a set of sticks.

They’re just one of the awesome ideas in this week’s Crowdfund Roundup. We’ve also got a gorgeous wireless keyboard inspired by classic typewriters, a 100 percent sustainable wallet made from chipboard, a robotic drawing board that controls itself, and more!

Use your iPhone to put your kitchen to work [Deals]

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CoM - Blue Apron Plans
Cook meals you never thought you could, ordered straight from your favorite device.
Photo: Cult of Mac Deals

Everyone loves home-cooked meals. But our constantly connected lives often leave us too busy or distracted to gather groceries and get it together in the kitchen. With Blue Apron, your Apple devices become a gateway to a steady diet of delicious meals, or just the occasional stay-at-home date night.

It’s a simple and easy way to get gourmet-quality food into your kitchen, and right now you can subscribe to Blue Apron Plans and get three meals for two people a week for just $25 at Cult of Mac Deals.

Apple could make us wait until November for iPhone 8

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iphone 8 display
iPhone 8 could arrive on time after all.
Photo: Martin Hajek

Apple could delay the launch of its next-generation iPhone until October or November, according to a new report.

It is claimed the company has run into “technical issues” associated with its new curved OLED displays, which means we may not get the spectacular refresh we were expecting this September.