These 8 words persuaded Angela Ahrendts to join Apple

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Angela Ahrendts.
Angela Ahrendts at the iPhone X keynote.
Photo: Apple

It took Apple nearly a year to convince Angela Ahrendts to ditch Burberry join Apple as the company’s head of retail.

Ahrendts discussed Apple’s recruiting process in a recent podcast interview and said a 2012 Fortune magazine feature put her on Apple’s radar because Tim Cook was on the cover. Cook apparently tried to get Ahrendts to join Apple shortly after but Ahrendts felt like the timing wasn’t right. Months passed and she had another meeting with Cook who said eight words that completely changed Ahrendts’ life.

Jony Ive: I feel like I’m living two years in the future

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Jony Ive CultCast
It's like Back to the Future, but with more aluminum.
Photo: BBC

Because his job involves dreaming up Apple’s next products, Jony Ive says he feels like he’s constantly living “two years in the future.”

That’s one of the insights that emerges from a new interview with Ive and Kim Jones, creative director of Dior Men. While short on specifics about Apple’s future plans, it sheds light on Ive’s design process. It also reveals some of the challenges that accompany his role.

Tim Cook talks Apple values in rare interview with high schooler

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Tim Cook still hid a few surprises up his sleeve for the iPhone X event.
One lucky high school student secured an interview with Tim Cook.
Photo: Apple

As CEO of the world’s most valuable company, Tim Cook can pick and choose where he gives interviews. Which is why it’s kind of cool that he just gave an interview to high school student Rebecca Kahn.

In an article published by the National Center for Women & Information Technology, Kahn recalls her experience speaking Tim Cook — and the unlikely way it all came about.

iPhone X seemed ‘impossible’ to make, Apple says

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iPhone X
The iPhone X feels like the future.
Photo: Ste Smith/Cult of Mac

Apple media boss Phil Schiller says that even though Face ID on the iPhone X works nearly flawlessly at one point in the device’s development the entire thing seemed impossible.

Schiller sat down for an interview to talk about Apple’s latest products like the iPhone X, HomePod and even the iMac Pro which is coming out later this week.

Jony Ive refuses to mourn death of iPhone Home button

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Face ID iPhone X
Apple has not regrets ditching Touch ID.
Photo: Ste Smith/Cult of Mac

Killing the home button on the iPhone X was a no-brainer, according to Apple’s design boss Jony Ive. But figuring out the best way to replace wasn’t an easy task.

In a recent interview on iPhone X, Jony Ive revealed some of the design decisions his team had to make in order to bring huge innovations to this year’s flagship device.

Tim Cook’s secret weapon for job interviews? Silence

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LOVELOUD
Tim Cook's not a chatty chap, apparently.
Photo: Jim Merithew/Cult of Mac

Steve Jobs could be pretty forthright, even abrasive, in interviews with prospective new employees. Tim Cook, on the other hand? It’s all about the power of silence.

In a new interview to promote her book Radical Candor: Be A Kick-Ass Boss Without Losing Your Humanity, former Apple and Google employee Kim Scott reveals what it’s like to interview with Apple’s CEO — and how she was saved from talking herself out of a job.

Tim Cook promises iPhone features you’ve never dreamed of

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LOVELOUD
Everything at Apple is great. Promise...
Photo: Jim Merithew/Cult of Mac

Future iPhones are going to be so amazing, you probably haven’t even thought of the features Apple is going to add, Tim Cook claimed in a recent interview.

The Apple CEO appeared Monday on Mad Money in an effort to abate the company’s bleeding stock price following last week’s less-than-stellar earnings call. Cook reassured investors that the rumors of Apple’s demise have been greatly exaggerated once again.

While lackluster iPhone sales last quarter have scared off mega-investors and analysts alike, Cook promised some incredible innovation is in the pipeline. In addition to touting upcoming iPhone features, Cook’s wide-ranging conversation with Mad Money host Jim Cramer touched on everything from the Apple Watch being (inaccurately) dubbed a flop to Apple’s growing interest in India and much more.

Here are the highlights:

The Google interview process is harder (but less horrible) than Apple’s

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the-google-interview-process-is-harder-but-less-horrible-than-apples-image-cultofandroidcomwp-contentuploads201601Job-Interview-photo-by-Ibrahim-Adabara-jpg
Job Interview photo by Ibrahim Adabara
The interview process is getting longer, but at least that gives you an extra day or two to decide what kind of tree you would be. Photo: Ibrahim Adabara/Pixabay

If you’re dreaming about being a software engineer at either Google or Apple, you should brace yourself for an ordeal.

A new report comparing the difficulty, experiences, and lengths of interview processes from a variety of tech companies says that a Google interview is the hardest one you can undertake. Apple did slightly better in that regard; it was the fourth toughest. But the data suggest that one of those two processes is considerably more pleasant.