Apple praises ‘unbelievable’ response to ARKit

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AR Measure
One of the many great AR demos we've seen so far!
Photo: AR Measure

Apple calls developers’ rapid response to ARKit “unbelievable.” The company unveiled the framework for making augmented reality apps at the Worldwide Developers Conference earlier this month. Already, coders have created tons of amazing AR experiences that inject virtual objects into the real world.

“They’ve built everything from virtual tape measures [to] ballerinas made out of wood dancing on floors,” said Greg “Joz” Joswiak, Apple’s vice president of product marketing. “It’s absolutely incredible what people are doing in so little time.”

Cheaper iPhones? Don’t bet on it, says Apple exec

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Photo: Re/Code
Apple exec Greg Joswiak at the Code/Mobile conference. Photo: TechCrunch

Particularly as Apple extends its tentacles overseas into new markets like China and India, many pundits have suggested that Cupertino needs to make low-cost iPhones to compete with lower-end Android devices.

So will it? According to Apple’s product marketing executive Greg Joswiak the answer is a resounding, emphatic “hell no!”

Ferrari Shows Off CarPlay In Geneva With Apple Exec Greg Joswiak

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Ferrari chairman Luca di Montezemolo and Apple's Greg Joswiak at the Geneva Motor show
Ferrari chairman Luca di Montezemolo and Apple's Greg Joswiak at the Geneva Motor show

Yesterday Apple announced CarPlay, and we’ve already seen the software working in Volvo and Mercedes-Benz vehicles. Apple’s head of iOS marketing, Greg Joswiak, took the stage with Ferrari at the Geneva Motor Show to unveil CarPlay in the Ferrari FF, the world’s fastest four-seater.

CarPlay is launching this week with Ferrari, Mercedes-Benz, and Volvo on board. Apple says more partners are coming later this year, including BMW, Ford, Kia, Land Rover, Nissan, and Toyota.

Greg Joswiak Isn’t The Only Apple Employee At CES — There Are 249 More Of Them

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CES-2012-show-floor

Apple’s vice president of worldwide iPod, iPhone, and iOS product marketing, Greg Joswiak, was spotted roaming the show floor at CES in Las Vegas yesterday, despite no official appearance from the Cupertino company. Joswiak admitted he was there “scouting the competition,” but it seems he’s not the only one. According to one report, more than 250 Apple employees altogether are in attendance this year.