Apple hints Touch ID is here to stay


Touch ID
But don't worry — Apple still has plans for Touch ID.
Photo: Apple

Apple doesn’t plan to completely kill Touch ID anytime soon, according to Greg Joswiak, Apple’s VP of product marketing.

In a recent interview discussing the progress of Face ID, Joswiak championed Touch ID on the iPhone 5s as the first mainstream biometric security system. Even though Face ID is being added to more devices, Joswiak hinted Touch ID will still be hanging around for a while.

Today in Apple history: Original iPhone goes large with 16GB of storage


The original iPhone
The O.G. iPhone was a thing of beauty.
Photo: Traci Dauphin/Cult of Mac

February 5: Today in Apple history: Original iPhone goes large with 16GB of storage February 5, 2008: Six months after the first-gen iPhone went on sale, Apple releases a supersized version with a whopping 16GB of storage.

For some users, there’s never enough memory,” says Greg Joswiak, Apple’s vice president of worldwide iPod and iPhone product marketing, in a statement. “Now people can enjoy even more of their music, photos and videos on the most revolutionary mobile phone and best Wi-Fi mobile device in the world.”

Apple praises ‘unbelievable’ response to ARKit


AR Measure
One of the many great AR demos we've seen so far!
Photo: AR Measure

Apple calls developers’ rapid response to ARKit “unbelievable.” The company unveiled the framework for making augmented reality apps at the Worldwide Developers Conference earlier this month. Already, coders have created tons of amazing AR experiences that inject virtual objects into the real world.

“They’ve built everything from virtual tape measures [to] ballerinas made out of wood dancing on floors,” said Greg “Joz” Joswiak, Apple’s vice president of product marketing. “It’s absolutely incredible what people are doing in so little time.”

Cheaper iPhones? Don’t bet on it, says Apple exec


Photo: Re/Code
Apple exec Greg Joswiak at the Code/Mobile conference. Photo: TechCrunch

Particularly as Apple extends its tentacles overseas into new markets like China and India, many pundits have suggested that Cupertino needs to make low-cost iPhones to compete with lower-end Android devices.

So will it? According to Apple’s product marketing executive Greg Joswiak the answer is a resounding, emphatic “hell no!”

Ferrari Shows Off CarPlay In Geneva With Apple Exec Greg Joswiak


Ferrari chairman Luca di Montezemolo and Apple's Greg Joswiak at the Geneva Motor show
Ferrari chairman Luca di Montezemolo and Apple's Greg Joswiak at the Geneva Motor show

Yesterday Apple announced CarPlay, and we’ve already seen the software working in Volvo and Mercedes-Benz vehicles. Apple’s head of iOS marketing, Greg Joswiak, took the stage with Ferrari at the Geneva Motor Show to unveil CarPlay in the Ferrari FF, the world’s fastest four-seater.

CarPlay is launching this week with Ferrari, Mercedes-Benz, and Volvo on board. Apple says more partners are coming later this year, including BMW, Ford, Kia, Land Rover, Nissan, and Toyota.

Greg Joswiak Isn’t The Only Apple Employee At CES — There Are 249 More Of Them



Apple’s vice president of worldwide iPod, iPhone, and iOS product marketing, Greg Joswiak, was spotted roaming the show floor at CES in Las Vegas yesterday, despite no official appearance from the Cupertino company. Joswiak admitted he was there “scouting the competition,” but it seems he’s not the only one. According to one report, more than 250 Apple employees altogether are in attendance this year.