Apple’s VP of worldwide iPod, iPhone, and iOS product marketing, Greg Joswiak, has been spotted on the show floor at CES “scouting the competition.” paidContent caught up with the Apple exec in Las Vegas at this week’s 2012 CES convention.
Apple has disowned trade shows since it left Macworld in 2009, but that hasn’t stopped high-level employees like Joswiak from attending various conventions to see what the competition has cooking.
While wandering around the Central Hall of the Las Vegas Convention Center Tuesday, I bumped into Greg Joswiak, head of iOS product marketing for Apple, just outside of Sony’s booth. Joz, as he’s known within the Apple community, grinned sheepishly upon being recognized by a reporter and stopped to chat for a few minutes.
Joswiak said he was interested in how other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth. He seemed less than impressed with Sony’s booth but didn’t really want to get into a lengthy discussion.
While Apple may not have an official presence at CES, it’s very evident that the company is still a huge part of the convention. Cult of Mac will continue to provide breaking coverage of CES 2012 all week.