Phil Schiller’s new role as Apple Fellow means big promotion for Joz

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Phil Schiller
Schiller has guided Apple's marketing efforts for more than 30 years.
Photo: Apple

Apple on Tuesday said that Phil Schiller, the company’s senior vice president of worldwide marketing, will move on to become an Apple Fellow.

Schiller continues to report directly to Apple CEO Tim Cook in his new position, which involves leading the App Store and Apple Events. Greg “Joz” Joswiak takes up Schiller’s previous role.

“Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple,” said Cook.

“Joz’s many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I’m thrilled that the whole executive team will benefit from his collaboration, ideas, and energy.”

‘A dream come true’

Schiller first joined Apple in 1987, and for more than 30 years, he has helped guide the company’s marketing efforts, overseeing some of the company’s most iconic advertising campaigns.

Schiller also played a large part in making possible the first-ever virtual Worldwide Developers Conference, which “set a new standard for what virtual events can achieve in the era of COVID-19,” Apple says.

“It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends — Steve, Tim, and so many more,” said Schiller.

“I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I’ll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about.”

A big promotion for Joz

Joz’ promotion comes after more than 20 years in leadership roles across Apple product marketing. His most recent role, held for more than four years, was vice president of worldwide product marketing.

Joz, who graduated with a bachelor of science in computer engineering from the University of Michigan, “has overseen the product management and product marketing for numerous breakthrough products including the original iPod and iPhone,” Apple noted.