| Cult of Mac

Fake LinkedIn company profile sets the Severance record straight

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The LinkedIn profile for Lumon Industries takes issue with the recently released
The LinkedIn profile for Lumon Industries takes issue with the recently released "tell all" book about the fictitious evil company.
Photo: Red Hour Films

Every company doing perfectly reputable, above-board business today needs a crisp and descriptive LinkedIn profile. And yes, that includes harrowingly evil and entirely fictitious firms like “Lumon Industries.”

That’s right. Lumon, the ominous company that serves as a setting in the creepy drama Severance on Apple TV+, has a new LinkedIn profile. And it attempts to set the record straight about what some people are saying about the company.

Apple Books releases ‘tell-all’ tome about sinister company behind Severance

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Apple Books has a
Apple Books has a "tell-all" about Lumon Industries and the "Severance" procedure.
Photo: Apple TV+

Don’t tell Lumon Industries I’m saying this — and later I may not even remember writing it — but Apple Books may be about to blow the lid off this whole “severance” thing.

On Friday it plans to release a “tell-all” book about the sinister company at the center of the chilling drama series Severance on Apple TV+.

Canadian celeb ‘Strombo’ runs Apple’s new book club

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First up on the reading list is Neal Stephenson's Termination Shock.
First up on the reading list is Neal Stephenson's Termination Shock.
Photo: Apple Books

In the tradition of media personalities helming book clubs — Oprah Winfrey, Reese Witherspoon — Apple Books welcomes a new book club with a new host. The Canadian is not exactly a household name in the U.S., but he has a track record with Apple. It’s Apple Music Hits live radio host George “Strombo” Stroumboulopoulos, who said in a tweet on Tuesday he’s going literary.

The new club is called Strombo’s Lit. Bookworms in the U.S., U.K., Canada and Australia can check it out now on the Apple Books app.

Apple pushes new activity challenge and resources for Heart Month

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Apple celebrates Heart Month across an array of products and services.
Apple celebrates Heart Month across an array of products and services.
Photo: Apple

In recognition of Heart Month, aka February, Apple is rolling out a series of new activity challenge and heart-health resources to support users’ efforts to stay healthy.

Also toward that end, the company hopes you’ll learn a thing or two from preliminary trends shown in the Apple Heart and Movement Study.

Apple marks 15 years of fighting AIDS with Product Red

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ProductRed iPhone 13 and Apple Watch Series 7
Apple is going all-out for this year's World AIDS Day.
Photo: Apple

To mark World AIDS Day, Apple celebrated 15 years of fighting AIDS with Product Red on Wednesday. The company also outlined new ways customers can support its ongoing efforts — like buying Red versions of iPhone 13 and Apple Watch Series 7.

Through December 6, Apple will donate $1 to the Global Fund for every purchase made with Apple Pay at an Apple Store, through the Apple Store online and in the Apple Store app.

Get the fantastic Cult of Mac, 2nd Edition book at more than 70% off

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The Cult of Mac 2E
This deluxe chronicle of Apple fandom is beautifully designed.
Photo: Leander Kahney/Cult of Mac

If you’re looking for a holiday gift for an Apple fan, consider The Cult of Mac, 2nd Edition. This great-looking coffee table book about the Apple community is on sale right now for just $9.99 — a whopping 71% off.

Co-written by David Pierini and yours truly, the gorgeously designed, full-color book details many aspects of the Apple fan universe.

How to publish an ebook on Apple Books with Pages

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How to turn a Pages document into a stunning ebook.
Turn your Pages document into a stunning ebook.
Image: Graham Bower/Cult of Mac

Creating a killer app isn’t the only way to make an honest buck in the Apple ecosystem. You can publish an ebook quickly and easily on Apple Books.

It’s a straightforward way to sell your ideas, and doesn’t require any coding. In fact, the only software you need is probably installed on your Mac already: Pages. You still need to do the heavy lifting when it comes to the writing. But publishing an ebook using Pages takes very little effort. And the ebooks you create support a surprising amount of functionality.

This guide will show you how to publish an ebook to Apple Books using Pages.

Act fast to help Apple celebrate America’s national parks

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Apple donations through August 29 plus content collections help celebrate 105 years of America's national parks.
Apple donations through August 29 plus content collections help celebrate 105 years of America's national parks.
Photo: Austin Mann Photography/Apple

With the U.S. National Park Service (NPS) turning 105 years old, Apple said today it will donate $10 for purchases of its products from official sales points to the National Park Foundation (NPF) through August 29. The Cupertino tech giant will also share new ways for customers to learn about and celebrate America’s parks.

Apple plans podcasts, training and exercise sessions for Women’s History Month

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Apple plans podcasts, training and exercise sessions for Women’s History Month
For Women’s History Month and International Women’s Day, Apple will call attention to female voices that drive culture and change.
Image: Apple

Apple will highlight the contributions of women to society in many ways during Women’s History Month, including suggesting relevant outstanding books, podcasts and apps. It also plans virtual Today at Apple sessions led by female creators.

Plus, there’ll be an International Women’s Day Apple Watch Activity Challenge for March 8, and there’ll be other ways of observing this day.

Apple recommends the best podcasts, books and audiobooks of 2020

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Apple names its best podcasts, books and audiobooks of 2020
These are some of Apple’s choices for best book or podcast of 2020.
Graphic: Cult of Mac

With the year winding down, Apple picked its favorite podcasts, books and audiobooks of 2020. The offerings “kept us entertained, made us think, provided a much-needed escape, or filled our hearts up,“ noted Apple.

All the recommendations are, of course, available through Apple Podcasts or Apple Books.