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Today in Apple history: ‘Misunderstood’ iPhone ad wins Emmy

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The heartwarming
"Misunderstood" earns Apple its second Emmy.
Photo: Apple

Aug 18: Today in Apple history: Apple's Christmas-themed 'Misunderstood' iPhone ad wins Emmy August 18, 2014: A Christmas-themed iPhone ad lands Apple an Emmy for “Most Outstanding Commercial of the Year.”

The prize-winning spot is Apple’s “Misunderstood” iPhone 5s ad. It depicts a silent teenager who won’t spend time with his family at Christmas because he’s too busy with his iPhone. At the end of the ad, he reveals that he’s not actually being a misanthrope. He used his iPhone and iMovie to shoot and edit a heartwarming family montage!

Apple’s hated butterfly keyboard is officially extinct

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Taking it out on your problematic MacBook butterfly keyboard will only make things worse.
The MacBook butterfly keyboard could be horribly frustrating. But now it’s gone. Mostly.
Photo illustration: Graham Bower/Cult of Mac

MacBook buyers, your long nightmare is over. It’s now safe to buy a new Apple laptop without having to worry that someday the butterfly keyboard will jam up, rendering your computer useless without a significant repair. Monday’s release of a redesigned 13-inch MacBook Pro means every new laptop available through the Apple Store includes the more-reliable Magic Keyboard.

Still, Apple held onto the flawed design for too long. Anybody with a MacBook that uses the older design must live in fear of potentially jammed butterfly keys for years to come.

Sidecar is the closest we’ll get to a touchscreen Mac, and it’s good enough [Opinion]

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Ableton on Mac and iPad.
Ableton on Mac and iPad.
Photo: Charlie Sorrel/Cult of Mac

We will never see a touchscreen Mac. Apple has made this clear over and over. Whenever one of its executives is asked about a touchscreen Mac in an interview, the answer is always the same: macOS is for trackpads, and iPadOS for is for touch. Combining them would compromise both.

I agree. While I do catch myself tapping the Mac’s screen from time to time, there’s no way I’d want the Mac redesigned for touch. For one thing, you’d lose all the accuracy of the mouse, because clicking targets would have to be big enough for your fingers. But it doesn’t matter, because Apple has already made a touch option for the Mac. It’s Sidecar, and it’s amazing.

Class-action lawsuit against Apple’s butterfly keyboard moves forward

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The third-generation
The butterfly keyboard was one of Apple's biggest mistakes.
Photo: iFixit

Apple finally moved on from its disastrous MacBook butterfly keyboard, but the class-action lawsuit related to them is moving forward.

A U.S. federal judge rejected Apple’s motion to dismiss the lawsuit today. That sets up the company for a big legal showdown with customers trying to prove Apple knew about serious problems with the keyboard — but kept selling it anyway.

When it comes to quiet keyboards, MacBook Pro lags only behind Pixelbook Go

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When it comes to quiet keyboards, MacBook Pro lags only behind Pixelbook Go
Apple's new MacBook Pro keyboard won't disturb your colleagues.
Photo: Apple

One of the downsides of Apple’s previous MacBook butterfly keyboard design was how loud it was. That’s something Apple has tried to rectify with its new quiet scissor switch keyboard on the MacBook Pro.

But how does its volume stack up against both the previous MacBook keyboard, and other laptops on the market? A new report from the Wall Street Journal set out to find an answer.

The best accessories for your new 16-inch MacBook Pro

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WaterField Designs Executive Leather Laptop Briefcase
Bag 'em! It's time to accessorize that monster laptop.
Photo: WaterField Designs

Your shiny new 16-inch MacBook Pro arrives this week, and of course you want to deck it out with all the latest accessories. What you need will depend on what you use your computer for, but almost everyone will want a case, a keyboard and a mouse. And there are plenty of other MacBook Pro accessories you might need to get the job done.

Check out our guide for dongles, cables and even battery packs that will help you get the most out of your new MacBook Pro.

16-inch MacBook Pro shows the advantages of a post-Jony Ive Apple [Opinion]

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The 16-inch MacBook Pro isn’t quite as svelte as it could be.
The 16-inch MacBook Pro isn’t quite as svelte as it could be. And that’s good news.
Photo: Apple

The new 16-inch MacBook Pro is a sign of a fundamental shift at Apple: It includes a keyboard that makes this laptop slightly less stylish but more useful. It’s hard to believe this would have happened in the days when chief designer Jony Ive’s habit of putting form ahead of function still reigned supreme over all Apple’s products.

As Ive slowly exits the company, we’re already seeing products less willing to make compromises in functionality in order to get super-sleek looks.

16-inch MacBook Pro is here at last! [Cult of Mac Magazine 323]

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We've been waiting. And waiting. And waiting. Now the 16-inch MacBook Pro is here!
We've been waiting. And waiting. And waiting.
Cover: Leander Kahney/Cult of Mac

Apple unleashed the 16-inch MacBook Pro this week, delivering a powerful beast of a machine that answers many of our prayers. That butterfly keyboard? Gone, replaced with a Magic Keyboard. And those thermal throttling problems? Supposedly fixed forever.

Sure, we found a couple of not-so-happy surprises. But all in all, we feel just a little bit giddy. Find out all the reasons why in this week’s issue of Cult of Mac Magazine. You can download it free from the iOS App Store. As always, it’s jammed full of Apple news, reviews and how-tos.

Why the new MacBook Pro will be my first new Mac in 6 years

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macbookpro
To be honest, I’d buy any MacBook as long as it didn’t have that broken butterfly keyboard.
Photo: Apple

The new 16-inch MacBook Pro launched yesterday, and by all accounts, it’s fantastic. But it arrives at a time when the MacBook (Pro or otherwise) is no longer the default choice for a portable Apple computer. Regular readers will know that several Cult of Mac writers use an iPad Pro as their main machine. Killian, Ed, Ian and I all ditched the Mac awhile ago in favor of iOS.

And I haven’t bought a Mac since 2013. It was a MacBook Air that has since moved on. The only Mac I still own is a 2010 iMac. And yet I have already ordered the new MacBook Pro. Why? What changed?

16-inch MacBook Pro blows away your old laptop

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16-inch MacBook Pro from 2019
The 16-inch MacBook Pro is wicked fast.
Photo: Apple

Benchmark tests confirm the MacBook Pro released today is as fast as the speedy macOS laptops introduced earlier this year. That’s good news for anyone who’s been nursing along an older MacBook, waiting for this new 16-inch model.

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