You might be pronouncing the name of Apple’s next smartphone incorrectly. And this goes beyond the confusion resulting from people not calling the iPhone X the “iPhone 10”. But it’s related.
It turns out the “S” in the iPhone XS doesn’t mean what you think it means.
The designers of the very first iPhone had a problem: how to get a workable on-screen keyboard into 2.0-by-1.3-inch space. Apple designer Ken Kocienda explains the difficulties in an excerpt from his upcoming book.
His 304-page description of his 15 years at Apple isn’t out yet, but he gave an early look at a keyboard concept that didn’t work out.
Jony Ive went for that Wanted Poster look for his executive profile picture, but now he looks like an adorable puppy — thanks to Memoji makeovers of Apple execs.
Never has the leadership page on Apple’s website been so fun to peruse as today, when executives used the new Memoji feature in iOS 12 to create the cartoonish avatars to celebrate World Emoji Day.
In this week’s Cult of Mac Magazine: Apple just updated its MacBook Pro line, ramping up performance and adding various advanced features. Phil Schiller, Apple’s marketing VP, calls the new Apple laptops “the fastest and most powerful notebook we’ve ever made.”
You’ll find that story and more in this issue. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.
Apple just updated its MacBook Pro line, ramping up performance and adding various advanced features. Phil Schiller, Apple’s marketing VP, calls the new Apple laptops “the fastest and most powerful notebook we’ve ever made.”
The new MacBook Pro with Touch Bar models boast 8th-generation “Coffee Lake” Intel Core processors, with 6-core CPUs in the 15-inch model and quad-core CPUs on the 13-inch model.
Every employee at Apple Park works from a standing desk, according to Tim Cook. The reason? Because, as Apple’s CEO previously noted, “sitting is the new cancer.”
Cook shared the factoid during a recently interview with the Carlyle Group’s David Rubenstein, published this week.
The iPhone dominates smartphone sales charts. The iPad is so ubiquitous that, for many, its name is a catch-all term for any tablet. The Mac is the most desirable computer out there. But the HomePod? Not so much.
According to figures released this week, Apple’s smart speaker made up just a tiny 6 percent share of all smart speaker shipments for the first quarter of 2018. What is Apple doing wrong? And what could it do to turn things around? Here are five suggestions for HomePod improvements we’d like to see.
Tim Cook generally stays quiet about Apple’s plans, but there’s one thing he’s open about: his company’s laptops and tablets aren’t going to merge together.
It’s a question that comes up every couple of years. Which is understandable, given the recent rumors that macOS is migrating to the same type of processors as iOS, allegedly to enable apps to run on both Mac and iPad.
What’s next for Apple? We’ll find out in June, when the company hosts devs from around the world at the Worldwide Developers Conference 2018.
Every year, the event gives Cupertino execs a chance to show off Apple’s new software and hardware. It’s a chance for outsiders to get a direct look at what’s in the Apple product pipeline. In the video below, we round up all the latest WWDC 2018 rumors to give you a heads-up about what’s on the horizon.
Apple’s quest to build the perfect sounding speaker could also give a huge boost to audio quality on future iPhones, iPads and Macs.
To promote the launch of its new HomePod speaker, Apple gave journalists a behind-the-scenes look inside the custom audio lab it built to fine-tune every aspect of HomePod’s sound. Not only did Apple one of the best audio teams in the world, but it also gave them tools no company in the world can match.