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What to expect from Apple in 2018

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iPhone plus model next to iPhone X
Could we see a iPhone X Plus this year?
Photo: Ste Smith/Cult of Mac

We’re only five days into the new year and I’m personally already itching to see what Apple has planned for this year.

While 2017 was a disappointment of a year in general, Apple released some brilliant products. But what better way to get excited about the year than rounding up all of the rumors for what to expect this year.

App Store shatters revenue record on New Year’s Day

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New Year's apps
It’s still
Photo: Ste Smith/Cult of Mac

2018 is already starting to look like a historic year for Apple after the company just broke the record for the most revenue pulled in by the App Store in a single day.

Apple revealed today that iPhone and iPad customers spent an astounding $300 million in the App Store on New Year’s day, shattering the previous record of $240 million.

Even the chairs at Apple Park are designed to promote collaboration

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Apple Park chair
For $1,200 you can sit in style like an engineer at Apple Park.
Photo: Barber Osgerby

There’s a good chance you’ll never have the opportunity to work at Apple, let alone attain the success of chief designer Jony Ive. But that doesn’t mean you can’t sit like Jony Ive — and, no, we don’t mean on a giant pile of money in front of a white backdrop.

According to a new report, Apple Park uses design firm Barber Osgerby’s Pacific Chair throughout its campus. The elegantly simple chairs, designed to promote collaboration between employees, retail for $1,185. (Although Apple likely got a bit of a discount on a bulk order of 12,000 units!)

Apple’s got a secret plan to merge iOS and Mac apps in 2018

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Coronavirus could have a surprisingly positive impact on App Store revenue
Mac apps? iOS apps? There soon might be no difference.
Photo: Ste Smith/Cult of Mac

Apple has always denied that merging its mobile and desktop operating systems, the way that Microsoft has done, is a good idea. But from 2018, it is reportedly starting to explore that road by giving developers the ability to create apps which work on iPhones, iPads, and Macs.

Depending on the hardware you use them on, these apps could be controlled via touchscreen, mouse, or trackpad — and would be equally at home on both iOS and macOS.

Apple shrugs off recent bugs as ‘one bad week’

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Phil Schiller said Apple won't release the HomePod till it's satisfied with the quality.
Phil Schiller said Apple won't release the HomePod till it's satisfied with the quality.
Photo: Digital Trends

Apple fans and enthusiastic gadget reviewers will ultimately remember 2017 as the year of a reinvented iPhone. But as the year draws to an end, Apple marketing chief Phil Schiller has a few other things on his mind, such as delays in releasing the company’s first smart speaker and a “bad week” of software bugs and security holes.

iPhone X seemed ‘impossible’ to make, Apple says

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iPhone X
The iPhone X feels like the future.
Photo: Ste Smith/Cult of Mac

Apple media boss Phil Schiller says that even though Face ID on the iPhone X works nearly flawlessly at one point in the device’s development the entire thing seemed impossible.

Schiller sat down for an interview to talk about Apple’s latest products like the iPhone X, HomePod and even the iMac Pro which is coming out later this week.

Apple originally planned iPhone X for 2018

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iPhone X
Think you're having to wait to get an iPhone X? You could've been waiting even longer.
Photo: Apple

Does it seem strange that Apple would release two markedly different iPhone models, the iPhone 8 and 8 Plus and the radically different iPhone X, in the same year? If so, a new interview with Apple executives may help explain it: it wasn’t Apple’s original plan.

According to Dan Riccio, Apple’s senior vice president of Hardware Engineering, the company originally planned to deliver the iPhone X in 2018, a full twelve months later than it wound up introducing it. However, “with a lot of hard work, talent, grit, and determination we were able to deliver them this year.”

Apple reveals epic 3-year drive to perfect A11 Bionic chip

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A11 Bionic chip is Apple's most powerful smartphone processor ever.
A11 Bionic chip is Apple's most powerful smartphone processor ever.
Photo: Apple

The new A11 Bionic processor that powers the iPhone 8 and iPhone X is the most powerful smartphone chip Apple ever created. But making a processor that’s perfect for AI tasks took some big bets by Apple.

In a new interview with the company’s SVP of hardware tech, Johny Srouji, and marketing boss Phil Schiller, Apple reveals how it took three years to come up with the perfect solution.

The pros and cons of wireless charging

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wireless charging mat iPhone x
Why do you do this to us, Apple?
Photo: Apple

The new iPhone 8 and iPhone X support “wireless” charging. That is, you can toss them onto a charging mat instead of plugging in a Lightning cable. Obviously this is more convenient when you’re at home — you can put a pad on your nightstand, desk or hallway table.

But there are other advantages to iPhone wireless charging that aren’t so obvious. And there is also one big disadvantage — one that has the potential to cause major damage to the Earth.

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