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Search results for: Apple One

iFixit breaks down the iPhone 17 Pro’s Scratchgate problem

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Close-up photo of iphone 17 Pro in cosmic orange, while in the shade
Use a case if you don't want your iPhone 17 Pro's camera plateau scratched up.
Photo: Lewis Wallace/Cult of Mac

In its iPhone 17 teardown, the iFixit team provides a detailed explanation of why the iPhone 17 Pro scratches so easily. They brought in a materials scientist to get to the heart of what’s causing Scratchgate — and explain how Apple might have avoided the problem.

Today in Apple history: Apple lays out its core company values

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Photo of an iPad with
Cupertino sums up "Apple Values" in an exuberant document.
Photo: Ste Smith/Cult of Mac

Sep 23 Today in Apple history: Cupertino lays out its core Apple Values September 23, 1981: Years before Steve Jobs would tell us to “think different” and Tim Cook would say Apple should act as a “force for good,” Cupertino lays out what it calls its “Apple Values.” This mission statement will guide the company for years.

In the memo, management defines Apple Values as “the qualities, customs, standards and principles that the company as a whole regards as desirable. They are the basis for what we do and how we do it. Taken together, they identify Apple as a unique company.”

Apple invests in protecting iconic California redwood forests

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Apple protects redwood forests
The world's largest trees -- California’s coastal redwoods -- absorb and store large amounts of carbon dioxide.
Photo: Apple

Through a major investment, Apple will protect and restore California’s coastal redwood forests, the iPhone giant said Tuesday. To do so, it partners with The Conservation Fund to ensure the long-term sustainability of the iconic trees.

“Forests are one of the most powerful technologies we have for removing carbon from the atmosphere,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “Our global investments in nature are leveraging that technology while supporting communities, stimulating local economies and enhancing biodiversity in ecosystems around the world.”

20th anniversary iPhone might sport bright new Samsung OLED display

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new Samsung OLED display in 20th anniversary iPhone
Bright and beautiful displays might get even better in the 20th anniversary iPhone, thanks to new Samsung OLED displays.
Photo: Apple

Apple plans to adopt Samsung’s cutting-edge OLED display technology for its 20th anniversary iPhone in 2027, marking a significant leap forward in screen brightness, thinness and power efficiency, according to a new report Tuesday.

The move would see Apple implement Color Filter on Encapsulation (COE) technology for the first time in a traditional smartphone, following Samsung’s lead.

Killer standing desk lifts MacBook rig in more ways than one [Setups]

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Uplift standing desk
At standing height Uplift Standing Desk V3 remains rock solid.
Photo: David Snow/Cult of Mac

What’s the biggest upgrade a computer setup can undergo other than a new computer, external display(s) or a massive audio boost? It’s the very platform the setup sits on — usually a desk. In my case, it’s an Uplift Standing Desk V3, which I reviewed recently (five stars, btw).

It’s a huge upgrade aesthetically and functionally. And it changes how I mount and use my gear, too. 

iPhone 17 vs. iPhone 17 Pro vs. iPhone Air: Which one’s right for you?

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iPhone 17 vs. iPhone Air vs. iPhone 17 Pro
Which 2025 iPhone is the right pick for you?
Photo: Apple/CultOfMac

Apple’s 2025 iPhone lineup is its boldest — and most confusing — yet. It offers three distinct models designed to cater to very different kinds of users. From the slim and stylish iPhone Air to the all-out powerhouse iPhone 17 Pro, with the well-balanced iPhone 17 in between, there’s something here for everyone.

But with overlapping features, similar pricing and Apple blurring the lines between Pro and non-Pro models, choosing the right iPhone isn’t as straightforward as it used to be. 

If you touch an iPhone Air, you’ll want to buy it immediately [Review] ★★★★

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iPhone Air floating in front of a fake palm tree in a beige room★★★★
Light as air.
Image: D. Griffin Jones/Cult of Mac

The iPhone Air is what the people say they’ve been asking for: something new. This is the first iPhone in a long time that will truly shock you when you take it out of the box and hold it in your hand.

That means cutting a few things you’ve come to expect from the iPhone: the second speaker, the second (and third) rear cameras … but also, the thickness and weight. And the more time I spent with the iPhone Air, the more I appreciated what was still there: the super-bright and big display, the improved front camera and, most surprisingly, the battery life.

Here’s my experience switching from the iPhone 16 Pro to the iPhone Air. It’s a path I think you might enjoy taking, too. Keep reading or watch our video review.

iPhone Air is crazy hard to bend

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iPhone Air bend test
iPhone Air bend test results are “shocking.”
Photo: JerryRigEverything

Do not worry that you’ll accidentally bend your iPhone Air. Despite its super-slim shape, tests show that it takes a huge amount of pressure to get the sleek new model to break.

That should reassure those who might accidentally sit on the handset.

iPhone Air teardown reveals skinny handset’s clever secrets

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iPhone Air teardown
Take a peek inside iPhone Air.
Photo: iFixit

Apple’s new iPhone Air surprised repair experts by proving ultra-thin doesn’t have to mean harder to fix. Despite measuring just 5.6mm thick — making it Apple’s thinnest iPhone ever — the device earned a solid 7 out of 10 repairability score from iFixit in its iPhone Air teardown, matching the iPhone 16 and 16 Pro. 

And the teardown reveals how they made it so thin in the first place.

Today in Apple history: Google comes out of beta

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An image of the Google beta logo with the rainbow Apple logo in place of the first O
Google and Apple were friends at first. It didn't last.
Photo: Google/Apple

September 21: Today in Apple history: Google comes out of beta September 21, 1999: A little startup called Google comes out of beta, with the launch of a website that will let the general public easily search the internet for information.

To Apple, which is embracing the internet with its colorful new iMac desktop computer and iBook laptop, Google seems like the perfect ally. Sadly, the relationship between the two companies won’t remain rosy for long.