September 17, 2012: On the back of record iPhone 5 preorders of 2 million in 24 hours, Apple’s stock price hits a new all-time high. For the first time in history, AAPL breaks the $700 mark in after-hours trading. Passing the milestone cements Cupertino’s place as the world’s most valuable publicly traded company.
Amazingly, the new record is $270 a share higher than at the start of the year. Apple stock rose 65% in just nine months.
Award-winning Apple TV+ drama The Morning Show returned Wednesday with season 4, drawing fans back into the chaotic, backbiting world of the title national morning news program and its troubled network in a changing media landscape. And he show will return for a fifth season, the streamer said Tuesday.
“The Morning Show has been a standout from the very start, debuting as one of the flagship series on Apple TV+,” said Matt Cherniss, head of programming at Apple TV+. “It’s been incredibly rewarding to see it not only entertain but also resonate with audiences worldwide.
“Thanks to the outstanding cast and creative team, The Morning Show continues to deliver addictively entertaining and provocative stories that we’ve all come to love,” he added. “We’re excited for viewers to experience the next chapter of this Emmy Award-winning drama.”
September 16, 1985 and 1997: Twice on this day, Apple co-founder Steve Jobs makes significant moves with regard to his career at the company. In 1985, he leaves Apple after a failed boardroom coup. Then, a little more than a decade later, he officially returns to Apple as its new interim CEO.
In terms of the emotions associated with those historic occasions, it’s hard to think of two more polarizing days in Jobs’ life.
Apple Sports app stepped up its game in two ways Tuesday, Apple said — with an update bringing customizable widgets to iPhone, iPad and Mac users, and an expansion to eight new countries in Europe.
And the timing should work well for many sports fans. The enhancements arrive just as NFL and college football kicks into high gear stateside and soccer season rolls on in Europe, site of the expansion.
iPhone users who just installed iOS 26 might notice a reduction in their battery life, or that their phone is heating up. The devices might even be running a bit slower. A new Apple support document explains that this is temporary as the iOS update process continues in the background.
iOS 26 introduces a new Adaptive Power mode to extend your iPhone’s battery under load. And Apple’s newest iPhones — iPhone 17, iPhone 17 Pro and iPhone Air — will ship with this feature enabled by default.
On older iPhones, you must manually enable Adaptive Power to boost their runtime.
Grid Studio creates striking iPhone artwork by carefully deconstructing vintage Apple devices and arranging their components in sleek, museum-style frames. And now a deal knocks up to 57% off the cost of a range of offerings — from an original iPhone to an iPhone 13 — to celebrate the company’s fifth birthday.
But don’t procrastinate. The sale ends in two days.
September 15, 2014: Responding to its disastrous U2 album giveaway, Apple provides iPhone owners with a tool for wiping all signs of Songs of Innocence from their phones.
It comes after one of the strangest PR debacles in Apple history. After putting a free copy of U2’s latest release on every iPhone owner’s handset as a special promotion, millions find themselves with an album they didn’t order in their iTunes library. Many weren’t happy about it.
Apple TV+ delivered its strongest Emmy Awards performance to date Sunday night, taking home a personal record of 22 trophies across its original series lineup. The streaming service’s comedy hit The Studio dominated the evening at the 77th annual awards, becoming the most awarded show of the entire ceremony with 13 wins.
The Studio won so much that Seth Rogen said, after accepting the big Outstanding Comedy Series trophy, that he was “legitimately embarrassed” at how happy it made him. And from the stage, he thanked Apple CEO Tim Cook for Apple’s support.
Weekend preorder demand for the iPhone 17 family outpaced last year’s iPhone 16, says TF International analyst Ming-Chi Kuo. As per Apple’s production estimates, the analyst says the Pro Max model remains the undisputed demand leader.
The strong iPhone 17 preorder should help boost Apple’s Q3 2025 results.