White gadgets became an iconic symbol under the careful craftsmanship of Apple. When Apple released the original iPod 11 years ago in classic Apple white, everybody wanted one, and eventually every gadget manufacturer in the world tried to copy that style.
Over the last few years though, black iDevices have started to gain in popularity over their white brethren. Black is classy, professional, and always down for a good time, whereas white is starting to come off as fun but a bit more feminine. Some people think white is making a comeback, but a new study suggests that nearly 70% of Apple owners prefer black over white now, and there’s no turning back.