Along with the announcement of the iPad mini today, Apple debuted a brand-new commercial for the device that’ll likely be airing on TV soon. In traditional Apple style, this ad features both the full size iPad and its mini counterpart set against an all-white backdrop.
Apple has been really stepping up their advertising game lately, first with the excellent iPod ad last month, the funny iPhone 5 spots, and now this new iPad commercial. Check it out after the break.
Today’s iPad Mini event was incredible. Tim Cook and the gang just unleashed a tsunami of new Apple products on the world for the second straight month. Yes, the iPad Mini made an appearance, but there was so much more sweet stuff that it’s hard to keep up with all the details.
Rather than getting lost in the flood of thousands of different posts that will be written about the Apple event today, we’ve broken down all the necessary info into delicious bite-size information nuggets just for you, so you can know all the essentials.
Here’s everything that Apple announced at today’s keynote:
A few days after the iPhone 5 was released to the public – just a few weeks ago – people started commenting on how thin and light it was. “You really have to pick it up and feel it in your hands,” was a common thread of these comments. Sure, it looked amazing: but it felt amazing too.
Today’s announcements are a direct continuation of the theme that began with the iPhone 5, and set the tone for the next generation of Apple hardware. From now on, Apple’s message is clear: “No-one does thin like we do.”
It’s got to be tough making cases and other accessories for Apple products. While it may seem that everyone knows everything about the new iPad mini already, the truth is that the actual specifications of the product are unknown by anyone except Apple and its manufacturing partners in China.
An accessory maker who wants to create an iPad mini case, for example, is hard pressed to know what to make, what size and shape to make it, and what type of person is going to want it, especially at first. The stakes are high, considering that a well-designed case that makes it to market at the same time as the iPad mini will be the one that most people choose.
We spoke to Marware’s Director of Marketing, Ronnie Khadaran, who opened up about the process his company went through to design its new iPad mini cases and accessories.
Apple isn’t expected to make the iPad mini available for sale until Friday, November 2nd, but that hasn’t stopped case manufacturers like HardCandy from already promoting their new cases for the rumored tablet. The HardCandy ShockDrop iPad mini case is set to ship on October 25th, which is more than a week before Apple is even expected to sell the tablet itself.
HardCandy also released an iPhone “5” case last year before Apple released the iPhone 4S, and the case didn’t fit the device at all. Here’s to hoping the leaked dimensions for the iPad mini prove to be reliable this time around.
Apple is expected to unveil a new, smaller iPad today, October 23rd, 2012, at 10AM ET/1PM PST, with a launch of the device expected for sale on November 2. Invites to the event were sent out last week.
This is the most anticipated iPad release yet, bringing the apples-and-oranges competition between Amazon’s Kindle Fire and the newly-releaced Google Nexus 7 to a boil just in time for the holiday gift-giving season of 2012. We’re all extremely excited to see what this heavily rumored new form factor will bring to the table, and how Apple will position the device in its already spectacularly successful line of iOS devices.
The iPad 2 was announced in March of 2011, with the new iPad (not the iPad 3, as we all assumed) was revealed in March of 2012. The iPad 2 broke the thinness barrier of the iPad one, and brought faster CPU and graphics enhancements, while the iPad 3 upped the ante to Retina-quality resolution and a faster, warmer CPU.
What will the iPad mini do to convince us all we need yet one more of Cupertino’s magical devices in our households? In this Cult of Mac rumor roundup, we’ll examine everything we think we know about the iPad Mini.
Apple will hold a media event at 10AM PT/1PM ET today, October 23rd at the California Theatre in San Jose. Select members of the press will gather to see the “little more” Apple has up its sleeve for the holiday season. The rumored iPad mini is expected to be announced as well as new Mac hardware and iTunes 11.
Wondering what all Apple will announce this time around? Here’s what you can expect to see at tomorrow’s event:
Apple’s search engine leaked the iPhone 5 hours before the actual keynote announcement last month. This time Apple search engine hasn’t spoiled any of the announcement, but the world’s most popular search engine has one of the main products of today’s announcement.
This morning Google search was pulling results from Apple.com that revealed Apple will release a 13-inch MacBook Pro with Retina display today. Google’s web crawlers even picked up that the pricing on the new units too.
Pictures of a new and improved front-facing camera have emerged, but whether it’s for the iPad 3 or a future model is unclear.
BGR has posted photos purporting to be a new display assembly for the iPad. It features a bigger opening for the front-facing camera, suggesting a HD camera is coming.
The picture above is purported to show third party non-approved authentication chips for Apple’s new Lightning USB cables. They’re pretty much a huge deal for anyone who plans to make iPhone 5 accessories or cables, because now that the Lightning authentication chip has been cracked, manufacturers can create cheaper accessories because they won’t have to pay Apple a fee to use the official Lightning chip.