Apple has added a shortcut to the latest versions of iOS 12 to make managing app subscriptions easier. Previously, you had to dig deep into your Apple ID settings to find the control panel for your subs. Now, it’s just a couple of taps away. On the surface, this looks like a simple tweak to make things easier for the user, but it’s more than that.
By making subscriptions easier for the user to cancel, it’s also making it more likely that people will sign up for them in the first place. That’s good for users, for developers, and for quality apps in general.