Video game developers are set to shine in Apple comedy show

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Rob McElhenney, one of the writers of It's Always Sunny in Philadelphia, has teamed up with an old partner on a new Apple TV show.
Rob McElhenney, one of the writers of It's Always Sunny in Philadelphia, has teamed up with an old partner on a new Apple TV show.
Photo: Gage Skidmore/Flickr CC

Another day, another Apple TV series. The company continues to build a library of shows, despite having announced no plans what it will do with them.

The latest is a comedy set at a video game development studio. It’s reportedly being created by the team behind It’s Always Sunny in Philadelphia.

The show — currently unnamed —  will star Rob McElhenney, who will also co-write. The other writer will, of course, be Charlie Day. This is their first collaboration since IASIP.

“The cutting-edge comedy is set in a video game development studio and will explore the intricacies of the human condition through hilarious and innovative ways,” according to Deadline. Game-developer Ubisoft is serving as one of the producers.

Rob McElhenney and co. won’t have to submit a pilot episode. Apple has reportedly approved the show to go straight into production.

What’s up with Apple TV

Apple now has a couple of dozen TV programs in development.  The company never announces these, but details for each show are always leaked to the press.

So far, the iPhone maker has (apparently) committed to a version of Time Bandits, an epic starring Aquaman‘s Jason Momoa, and a sci-fi drama from the producer of  Battlestar Galactica. Steven Spielberg is even on board with an Amazing Stories reboot. And that just the start; there are plenty more in the offing.

Apple doesn’t openly talk about these shows because has yet to spell out exactly what it’s going to do with them. The most obvious strategy is launching an Apple TV service. Whether that is the plan is unknown.