Apple’s “game-changing” Shot on iPhone ad campaign typically ranges from a single image to a short film such as Lady Gaga’s latest music video. Things have certainly ramped up for the latest installment, however.

In Apple’s newest Shot on iPhone video, debuted Monday, it depicts a beautifully filmed after-hours tour through the iconic State Hermitage museum in St. Petersburg, Russia. Total running time? Five hours, 19 minutes, and 28 seconds. This includes more than 45 galleries and even a live ballet sequence.

You can check it out below. (There’s also a 90-second teaser if you happen not to have five hours to watch the whole thing.)

Apple is reportedly testing a number of new iMessage features that could debut with iOS 14 later this year. They include the ability to retract messages after they’re sent, and to tag other people in group chats. We could also get the option to mark messages as unread.

Apple on Tuesday confirmed that an employee at its Cork, Ireland, campus has contracted COVID-19.

The employee is now in self-isolation while Apple is deep cleaning all its offices, and some workers have been asked to remain at home while further assessments are carried out. Apple insists, however, that the risk to others is low.

A music licensing company accuses Apple, Spotify, Google, SoundCloud, and other streaming services of entering into a price-fixing “conspiracy” to keep streaming music prices at anticompetitive levels.

Pro Music Rights (PMR) filed the complaint Monday with the U.S. District Court for the District of Connecticut. PMR previously filed a lawsuit against Apple in December for allegedly streaming copyrighted music without the necessary permissions.

Apple cancelled classes in its retail stores in two cities in California and Washington where the novel coronavirus is spreading. A check of the calendar for “Today at Apple” in both Seattle and San Francisco finds nothing scheduled.

However, this doesn’t seem to be a first step toward closing the Apple Stores in these cities. Even temporarily.

What if Apple stole more from Samsung? That’s basically the premise behind the latest iPhone 12 concept video from ConceptsiPhone and it actually doesn’t look that bad.

Armed with a wrap-around display and six camera lenses on the back, this gorgeous iPhone 12 concept borrows a lot of design elements from the iPhone 4 series with a dash of Samsung Galaxy S20 mixed in with some sci-fi features that are definitely not ready for smartphones.

Check out the full video:

If you’re a musician, or if you ever tried to record yourself singing, playing or just trying to bang out “Happy Birthday” to add to that cool video you made, you’ll be familiar with the First Law of Recording Music: Your best ever performance will be the practice run right before you press record.

No matter how many takes you do, the best one will always be the one that you didn’t record. Wouldn’t it be amazing if there was a way to go back in time, and record the one that got away? If you’re using Apple’s Logic Pro X software, you can do just that — with both audio and built-in software instruments (MIDI).

The global coronavirus outbreak is wreaking havoc on iPhone sales, but one Apple fan thinks Apple should turn its attention to the booming surgical facemask market with its own solution. Meet the Apple Mask.

Graphic designer Justin Ciappara whipped up this hilarious Apple Mask concept that perfectly hits all the Apple cliches. You’ve probably never seen a surgical mask that looks this good. And of course, it’s got a big price tag to match.

Check out the different options:

Nerds of a certain age will have a warm place in their dorky hearts for NetNewsWire. First released in 2002, for years it was the best RSS newsreader on the Mac. At some point, a terrible version turned up on iOS, then withered and died. Now, original developer Brent Simmons is back in charge, and a new, free iOS version of NetNewsWire just launched for iPhone and iPad.

A leak from inside Apple indicates the next watchOS version will allow users to share Watch faces. In addition, parents allegedly will be able to set “Schooltime” limits, restricting what a child’s Apple Watch can do during certain hours.

Other changes coming in watchOS 7 have come to light as well.

With the COVID-19 virus spreading, you’ve probably never been more thorough about washing your hands. But you quickly defeat the purpose as soon as you touch that disgusting iPhone or Mac keyboard.

It’s true your devices host more germs than apps. So Apple recently updated its product cleaning page, offering peace of mind as we stress out about COVID-19.

Spotify is making it a lot faster to find your favorite music or new things to listen to with a big update for its iOS app today.

The music streaming service revealed it overhauled the Home screen on its iPhone and iPad app, packing it with more content you love and better discovery and recommendation features that change throughout the day.

Apple is planning huge improvements to mouse support on iPhone and iPad for its iOS 14 update, a new report claims.

It is believed users will see more traditional cursor options — like those you’re used to seeing on desktops. Apple is also expected to add new gestures that will work alongside a new Smart Keyboard with built-in trackpad.

AMD’s next-generation graphics cards could bring ray tracing capabilities to Mac.

The company’s new Navi 2X architecture, coming later this year, will be the first to catch up with Nvidia’s GeForce RTX cards in the ray tracing department. It also promises 3D audio, faster load times, and “a new generation of games.”

The clearest look yet at Apple’s upcoming over-the-ear headphones was unearthed from an early build of iOS 14 this week.

Icons for Apple’s unreleased over-the-ear headphones were spotted by 9to5Mac, revealing a few features about the headphones’ design as well as a possible timeframe on when they might launch to the public.

Not all of us have a need for speed with our iPhones, but we like to watch a good race.

So David Rahimi, better known as PhoneBuff on YouTube, got hold of an unused, factory-wrapped iPhone 6s Plus and pitted it against an iPhone 11 Pro.

Epic Games has confirmed it is removing Legacy Look Controls from Fortnite on March 13.

Controller users have until this date to switch to one of the new control options. The move spells the end for what many believe is a broken and overpowered aim assist option.

Apple’s iPhone sales declined to just 494,000 in China during February as the country grappled with the COVID-19 coronavirus outbreak, official figures from the China Academy of Information and Communications Technology published Monday show.

Samsung had trucks of apples delivered to its offices and placed in rooms where employees took coffee breaks. They were then encouraged to take a literal bite out of Apple (or, well, an apple) as the South Korean tech giant waged war with the Cupertino-based tech giant.

The anecdote comes from a forthcoming book, titled Samsung Rising. It promises to tell the story of how Samsung took on Apple and the battles that followed. “We had one objective: beat Apple,” says an unnamed Samsung executive in the book. “I’m not kidding you.”

New details and a slew of images of Apple’s upcoming Powerbeats4 headphones leaked out on Monday ahead of an official launch. They all but confirm the new wireless buds will look a lot like Powerbeats Pro, and will pack the latest H1 chip for “Hey Siri” support.

Owners of the third-generation iPad Air suffering from an issue that causes their screen to go blank can now enjoy a free repair from Apple.

It’s not clear what causes the problem, but it affects only a “limited number” of devices, Apple says. If yours is one of them, you’re no longer stuck with a dead iPad.

The spread of the COVID-19 coronavirus could hurt Apple’s plans to launch its first 5G iPhones in the second half of 2020, a new report claims.

According to a DigiTimes report Monday, Apple extended restrictions on employees traveling to parts of Asia until the end of April. The extension will delay tests for the next-generation iPhone that “could have a direct impact” on launch timing.

Apple may soon add to the health-tracking features in Apple Watch with the ability to detect users’ blood oxygen levels and notify users when these are at a dangerously low level.

9to5Mac discovered the potential feature in iOS 14 “code snippets” it discovered. It’s not clear exactly what the hardware and software requirements would be for the feature. That means it’s unknown if this would be a feature that could be retroactively added to existing Apple Watches or if it would be one limited to Apple’s next-gen Apple Watch.

CEO Tim Cook told Apple employees at company headquarters and other locations around the world to “please feel free to work remotely if your job allows” this week.

This guidance came in response to the COVID-19 disease that’s spreading across the United States.

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