Over the weekend, the first (and arguably best) actor to play James Bond in a movie, Sean Connery, passed away at the age of 90.
Almost immediately, a story began doing the rounds online about the time, in 1998, when Connery told Steve Jobs that he flat-out refused to participate in an Apple ad. Why? Because Jobs was “a computer salesman” and Connery was “f*cking James Bond.”
It’s a great story. It’s also totally untrue.