The app ecosystem did very, very well during the global pandemic. While many businesses struggled, the app industry experienced a massive boom in sales, as people were stuck home with, in many cases, a lot more time on their hands.
It seems the 2020 rise in sales isn’t slowing down, either. According to a new App Annie, consumer spending on apps achieved a new record high in the first quarter of 2021. Across both iOS and Android, customers spent $32 billion on apps in the quarter. That’s a 40 percent increase from the same period last year — and the biggest quarter on record.