Apple previewed its newest retail location at the historic Tower Theatre in downtown Los Angeles on Tuesday. The company announced the store’s Thursday opening in conjunction with the launch of the Today at Apple Creative Studios global mentorship initiative for young creatives.
And wow, the new store looks like a real beauty. Apple called it “one of its most significant restoration projects to date.” That’s saying something. Just look at Rome. Or Bangkok. Or even the long-established Grand Central Station store in New York.