The iPad certainly hasn’t made the once-untouchable Kindle look cutting edge, but let’s not get ahead of ourselves: the Kindle’s still got some advantages on Apple’s e-reading tablet. For one, the Kindle’s e-ink screen is much easier for long reading sessions than the iPad’s LED-backlit LCD display… and because of the power efficiency of e-ink, the Kindle can go weeks at a time without needing a charge. For a lot of people, the Kindle is going to be good enough, especially for the $259.99 price.
The problem is, while the Kindle has some advantages on the iPad, what it’s doing technologically is easily done for less. Enter the Kobo, a $150 e-reader that smartly shaves a few specs to undercut the already-ailing Kindle by over a hundred bucks.

