Forget all the talk about e-books, gaming and other applications on the forthcoming iPad. It’s only natural that the most ubiquitous media on the planet — advertising — is making plans how to best use the tablet’s 9.7-inch screen. Major publishers, automakers and retailers are preparing ad campaigns specifically tailored to the iPad’s unique characteristics.
PointRoll, an analytics firm, and AdMarvel, which delivers ads, reportedly will team up to develop interactive ads for the iPad, according to the marketing news site Clickz. Although the two ad players hesitate to name names of companies seeking to get their brand before iPad owners, they did provide a glimpse into what sorts of ads we might expect.
Although the iPad shares the same OS as the iPhone, and could run any ads designed for the Apple handset, iPad advertising would likely go further. Not exploiting the iPad’s unique features “would not really be fully leveraging” the tablet’s potential, PointRoll’s vice president of business development said.
Instead, ads designed for the iPad will use the device’s full screen, creating promotions that expand and basically “do more,” according to the report.
Because the iPad won’t support Flash or cross-domain cookies, advertising will likely appear in iPad software available through the App Store. These ads will make use of a feature in iPhone OS 3.2 allowing interstitials that require you to watch a video or view a promo before the game loads or the application launches.
[via AppleInsider and Clickz]
