Apple’s next retail location may be Austin, Texas. The tech giant is using the annual South by Southwest Interactive Conference (SXSW) to test a 5,000-square-foot popup store. The concept, already a practice with other retailers, will be used by the tech giant to hawk its iPad and test the city’s reception toward a more permanent outpost.
Apple Monday picked the Art Deco-look of the Scarbrough Building on Austin’s downtown Congress Avenue. After a “quick tour” of locations, the tech giant reportedly is now hard at work putting the finishing touches on the location. Starting Friday, Apple will use its temporary two-week presence to hawk iPads to those attending the event known for computers, movies and music.