No matter how many months of rumors and insider reports precede an anticipated Apple announcement, it’s probable that, when Steve Jobs actually reveals the product on stage, it’s going to be radically different than what people are expecting… but iCloud could be the most radical deviation yet between the fancy of pre-announcement hype and the reality of Apple’s finished product.

What people expected from iCloud was a streaming cloud locker for your media collection: iCloud would scan your iTunes library and automatically mirror them on a central server, allowing you to stream any song you owned to any device you owned without being bothered with local storage.

What people got? iTunes Match. It scans and matches your iTunes library in the cloud, sure, but there is no streaming: any time you want to listen to an album that’s not on your iPhone or iPad, you’ve got to download it from the cloud onto your device.

No streaming? What was Apple thinking?

With the 3DS a dud, the Sony PSP Vita might be the last chance traditional console makers have at reclaiming the handheld gaming crown from the iPod touch… but with Sony likely losing over $300 per unit sold, how long can the Japanese electronics giant really afford to compete with Apple?

If you heard the sound of nails being driven into the PC and Mac coffin Monday, you weren’t imaging things.

When Apple unveiled iOS 5 yesterday and debuted their mobile operating system’s new PC free capabilities, one small but important feature that was mostly overlooked in the coverage: WiFi Sync coming to iTunes. And the way it works is smart.

Apple’s new vision for MobileMe is a whole new service, iCloud. During the keynote yesterday, Steve Jobs and team made it clear that many of the existing paid-for MobileMe services will live on, for free, in iCloud.

Many, but not all.

Here’s a video look at iOS 5’s incredible new PC-free setup. We posted some pictures yesterday, but seeing it in fluid motion… it’s just so graceful. This is the way it’s supposed to be.

Wow! That was fast. The first beta release of Apple’s iOS 5 firmware hasn’t even been available for 24 hours yet, and it has already been successfully jailbroken.

London’s Financial Times has stuck its corporate finger up at Apple with the unveiling of a slick – really slick – webapp that looks amazing on an iPad.

With the introduction of the App Store’s new ‘Purchased’ feature at WWDC yesterday, users can now download old iOS applications that may no longer be available for purchase, such as the original Tweetie application that is now Twitter.

It took a little while longer than we had anticipated, but Apple has now made iTunes 10.3 available to download. Here’s what’s new!

Apple has updated Find My iPhone today to improve support for devices that are offline.

Man, does this tee snag eyeballs. And comments.

“Whoa, that’s so cool!” Right?

“I love Macs!” Me too, bro.

“You know what that means, don’t you?” Yeah, it means I’m wearing a cool t-shirt and I love Macs.

The Cult of Mac MILF tee is made in the U.S.A. (like the original Mac it celebrates) from 100 percent cotton, by Seattle-based MightTees. There aren’t many of these guys floating around and they’re selling out. Snag one at $18 before they’re gone for good.

Warning: Not recommended for the Midwest.

Here’s a first look at iOS 5 running on an iPhone 4. Just look how cool this is!

Images in this post are credited to Twitter user dchohfi.

I don’t know how many times I’ve seen a famous photographer say something like “it’s not your equipment, it’s how you use it”; but they love to trot out that phrase like a dog breeder trotting out a prize poodle. And of course, they’re right. In fact, one of the most important — if not the most important — feature is that the camera is actually around for you to take the shot with — or you’ll miss the moment.  The second? That the damn thing doesn’t require much fumbling around with to operate.

The iPhone has never had any problem with the first one. And today, bam — Apple has just taken care of the second. In fact, the camera tweaks in iOS 5 should make the iPhone the most-used camera ever. Here’re the much-needed improvements, in order of grooviness.

Apple’s Developer Center is finally back up after being offline all morning.

That means iCloud, iOS 5 and a new beta of Lion are available — to registered developers only.

If you’ve only got two minutes, watch the highlights of this morning’s WWDC keynote in this CNN video.

Otherwise check out our WWDC SuperGuide, which gives a fuller overview.

Definitely a major bag of goodies announced by Apple at WWDC today, but one item many expected further info on was not discussed: the ability to finally print from an iPad or iPhone using AirPrint and your existing printer shared by your Mac. A bit surprising that this important feature is still missing in action.

As a follow-up to last week’s super guide of everything we expected at WWDC 2011, here’s everything Steve Jobs and Apple actually did announce at this year’s WWDC, from Lion’s exciting new features to the revolution of iOS 5 and iCloud.

No wonder Steve Jobs is smiling.

He just struck a deal with the record labels to finally monetize pirated music —  a move that “resets the whole music industry,” according to one music-tech CEO.

Last Thursday we told our Twitter followers we would throw a weeklong giveaway party if we reached 50,000 Twitter followers by the end of the week. Well, our fans heard the call and exceeded our expectations by boosting us up to 53,000! To show our gratitude for our fans we’ll be giving away an awesome iMainGo X (along with some other stuff) every day this week, starting today. Entry into each daily contest will be varied depending on the day, so keep an eye out for the giveaway posts so that you can ensure you win. Here’s how to enter today’s giveaway:

As promised, Steve Jobs and Apple made sweeping software-related announcements at the WWDC keynote in San Francisco Monday.

While much of the functionality previewed by the Cupertino, CA technology behemoth will not be available to users until sometime this fall, several companies and technology purveyors have got to be quaking in their boots as a result of seeing Apple’s roadmap to the future.

Mac OS X Lion has more than 250 new features, and Apple has thoughtfully put together a list of all of them.

Here are some interesting nuggets plucked from that list…

Today, Apple announced a new service called iCloud which will be available this fall. Apple’s iCloud will be free for iOS 5 and OS X Lion users.  Users that sign up for iCloud will be able to retain their me.com or mac.com email address and all of their MobileMe mail, calendars, contacts, and bookmarks will move to the new service.

Here’s the link to the 2011 WWDC keynote video on Apple’s website.

Looks like the small tweaks are starting to roll in. A couple of our Twitter followers sent us pictures of a new feature for the App Store on their iPhones that allows them to view their recent app purchase. The app lets you view not only what you’ve purchased, but also what apps aren’t installed on the current iOS device you’re using.