Uh, hey, see that right at the bottom of the slide showing what’s new in iOS 5? WiFi Syncing to iTunes! That’s one I was praying for, but didn’t actually think we’d see coming.

Others include new multitouch gestures and universal Dictionary support.

Apple’s just shown us ten new features of iOS 5. There’s 190 left. Unbelievable.

Devices iOS 5 will supprt are iPhone 3GS and iPhone 4, iPad and iPad 2, iPod Touch 3rd Gen and Fourth Gen.

It’s coming this fall… right in time for the iPhone 5.

Oh, shit. As was rumored earlier today, Apple just announced what could be the death blow to Blackberry: iMessage, a way to securely message between iDevices.

“Our customers have been asking us for a new messaging solution. We’re launching a service that works for all iOS 5 customers. We call it iMessage. It supports iPhone, iPad, and iPod touch,” says Scott Forstall.

You can use it to send text, photos, videos or contacts, even group messages.

We’ve added delivery receipts, and optional read receipts. Typing notifications, so you can see if someone is typing. Pushed to all of your devices, so you can pick up where you left off,” explains Forstall.

Even better, it happens on 3G and WiFi.

This is a serious wake up call to RIM. Their last great advantage just flew out the window: BlackBerry Messaging is unique no longer. Time to evolve or die.

We’re living in the post PC world, according to Steve Jobs, so why do you still need a computer to use your iPad or iPhone?

No longer: iOS 5 is going PC Free. Now, instead of starting up an iOS device and saying to connect to iTunes, you get a Welcome Screen.

And guess what? You know what else you get now? Wireless updates over the air, which Apple is calling Delta Updates.

This is great news for most, but I’m guessing this is going to be a huge fly in the ointment for jailbreakers.

Yes! I’ve been waiting for this forever. Apple’s given the iPad a portrait mode keyboard perfect for thumb typers! This is just like Microsoft demoed in Windows 8 last week!

“Mail is one of the most used applications. We’re making it even better. We’re adding rich text formatting, adding indentations, you can drag addresses, you can flag and unflag, and you can search the entire contents of your messages,” says Scott Forstall.

Meet the new Mail.app. And it’ll have hot new features for enterprise customers, with support for S/MIME and certificate encryption.

The new Mail.app reveals that Dictionary integration has come to all of iOS.

The iPhone is already almost the most popular camera on Flickr. Apple wants to make it even easier to take photos with an iPhone: coming soon, you’ll have a lock screen shortcut for taking photos in iOS 5.

What’s cool about this is that even if you have a passcode set, you’ll go right to the camera. You can’t see anything else… and you can use the volume up button to take a photo…” said Fortsall to huge cheers.

This is my favorite iOS 5 addition today short of the new notifications.

In addition, Apple’s adding some abilities to easily edit photos on the iPhone, including cropping, red eye reduction, quick enhance and more.

The next two additions to iOS 5: Safari and Reminders.

Safari on the iPad has become more like the desktop version, with tab support.

Reader is coming to IOS, where it belonged all along. As well, Apple’s Reading List basically brings Instapaper and Read It Later to iOS as a default feature. You can even tweet stories on your reading list, complete with autocompletes for @mentions.

Reminders is a way to keep track of to do lists and things to be accomplished. You can create lists of things and associate dates with the reminders, as well as locations.

Reminders will sync with calDAV and also iCal.

Next big feature? Twitter integration, as rumored. And it goes way beyond photos.

On the Setting screen, you can now enter your Twitter username and password. Now, if you want to share a photo through Twitter, you just tap the Tweet button.

You can also Tweet articles from Safari, videos from YouTube app, directions and business from Maps and even contacts.

This is less dramatic than I expected Twitter integration to be: I expected Apple to go head to head with Foursquare. Nice, but trivial.

Next big feature for iOS 5? Newsstand. Think of it as iBookstore for periodicals.

“We’ve now created a single place in the App Store that combines these newspapers and magazines,” says Forstall.

Unlike in-app subscriptions. Newsstand is a direct line between magazines and newspapers to your iOS device.

If a new issue comes out of a newspaper while you’re sleeping, when you wake up, that new newspaper is already there for you to read it. You can even read it offline.

Looks like you no longer have to download each magazine’s app. Apple’s brought them all together in one place for you now. Will Apple save periodical publishing?

And here comes iOS 5, “an incredible leap for developers and customers alike,” says Scott Forstall.

“For devs, more than 1500 APIs and tools. Users get more than 200 new features.”

Apple wants to highlight ten features today. First up, though, is the biggie we’ve heard rumored: notifications.

iOS 5 is getting revamped notifications support with annoying pop ups and push notifications. They serve 100 billion push notifications a year.

The new method of dealing with notifications is called Notification Center. You can access your notifications anywhere, without interruption, by swiping your finger down from the top of the display. This is a direct swipe from Android.

Any notification that comes from apps now pops up at the top of the screen, and Apple’s added it to Stocks and Weather.

It all looks almost exactly like Mobile Notififer, and what do you know? Peter Hajas went to work at Apple.

Notifications also go to the lock screen, and allow you to see what’s going on at a glance.

Wow. Mobile Notifier was basically bought wholesale by Apple, huh? This is a big step up for iOS.

Wow! That’s a bombshell. We expected Lion would be available on DVD, USB stick and on the Mac App Store, but Phil Schiller says that it’s a Mac App Store exclusive… and he says it’ll be the easiest upgrade you’ve ever seen.

This should kill Hackintoshing and piracy of Lion, by the way.

“You need about 4GB in storage. And because it’s part of the Mac App Store it follows the rules… you can use it on all of your authorized devices,” says Schiller.

Price: $29.99, just like Snow Leopard.

And the developer preview? It’s available today.

As for widescale release? July.

The final Lion feature Apple wants to talk about today is the new Mail.app.

• Two or three column view, similar to iOS Mail.

• Smart new search suggestions. “It prompts you, when you select one, it becomes a search token, and you can have more than one,” says Phil Schiller.

• Conversation view, completely compatible with people who don’t have Lion.

It’s nice to finally see Lion’s default Mail.app catch up with the likes of Postbox, don’t you think? Hate the new logo though. Apple’s really embracing brushed steel again with Lion.

While WWDC is currently going on, a leaked Pastebin document is floating around the web. What’s in it? A lot of goodies. iOS 5 betas, iTunes 10.5 betas, and a whole lot more. A paid developer account is needed, but they’ll all be sure to be posted on public file sharing sites by the end of the day. While I’m currently logged in to my paid developer account, I still don’t have access to them, so they’ll most likely be live after the keynote.

Check out everything that Apple will be putting out after the break.

Next up in the Lion demo? AirDrop.

“The easiest way to share files between computers has been the old sneakernet… a flash drive,” says Phil Schiller.

Now there’s AirDrop, though, a peer-to-peer file utlility that allows you to easily send files to Mac on your network, with fully encrypted interface.

Wow. Just look how great that interface is!

Next up, Apple’s showing off its new feature in Lion, Resume.

Now when you launch an app in Lion, it brings you back to where you were when you quit. It remembers palettes, windows, etc, and works system wide.

Working in conjunction with Auto Save, this could be a game changer. OS X Lion will now automatically save your documents in the background without you having to do anything.

If you zoom in on the title bar of your document, the name of your document is now a menu that you can tap on. A menu pops up that lets you Lock, Duplicate, Revert to Last Opened, or Browser All Versions.

Autosave works in conjunction with Versioning in Lion, which means all together, you never have to worry about losing your work, or overwriting it with something inferior. Just browse the versions and you get a Time Machine like interface of all the past changes, which you can even cut and paste between.

Now Phil Schiller wants to talk about the Mac App Store.

“We launched the Mac App Store in January and users have already found it’s the best way to purchase and discover new software apps. It has become the #1 PC software channel for buying software in the last six months, and the developers who have come aboard have found some great success: four times the revenue they had before.”

What’s new in Lion? Well, Mac App Store is built right in, and not such a huge surprise, but in-app purchases will be coming. As well as push notifications, sandboxing, and Delta Updates.

This is a small detail, but a good one: with Lion, it appears that Photo Booth will now do facial tracking. Awesome!

[image via This Is My Next]

As Phil Schiller takes the stage to talk about Lion, one thing’s for sure: OS X is doing better as a platform than it ever has.

As an install base, there’s now over 54 million users around the world. In fact, it’s doing better than ever. The last quarter, the PC market actually shrank 1 percent while the Mac went up 28%

The Mac has outgrown the industry every quarter for the past half decade.

Most of those sales are notebooks. 73% of all Mac sales are MacBooks.

Why are MacBooks so popular? It’s because OS X is the heart of Mac, and it’s ten years old today, and has evolved to become refined, powerful and beautiful.

Today, OS X evolves again into a Lion, with over 250 new features. But we’re only going to talk about a few of them.

“If the hardware is the brain and the sinew of our products, the software is their soul,” says Steve Jobs. “This year, we’re here to talk about the soul across three separate products.”

Those three things? Lion, iOS 5 and iCloud.

“Let’s start with Lion,” says Jobs, making way for Phil Schiller and Craig Federighi to take the stage.

The lights have dimmed, the Aretha Franklin has been muted, and Steve Jobs has just taken the stage at the Moscone Center in San Francisco to head up the 2011 World Wide Developer’s Conference.

We just got a screenshot of the notifications bar in iOS 5.

It could be fake of course, but it looks pretty good to us. And it fits with what former Engadget editor-in-chief Joshua Topolsky is hearing.

Check it out full size:

Must be something huge! Pic by Greg Kumparak.

Here’s another shot. You can almost see underneath…

Here’s the line for this morning’s Stevenote. The video was taken at 6.15 AM; It’s as long a line I’ve see for any Apple event, including some of the massive store grand openings. The buzz for this WWDC is huge.

It appears the end of MobileMe is now upon us… or the end of paid subscriptions to MobileMe at least: a number of subscribers to the $99 a year service are reporting that Apple is automatically refunding renewal fees, but why?

As Apple unveils new services and products at this week’s WWDC, we start another week of deals for Mac fans. First up is a 20 percent discount on iTunes gift cards, allowing you to purchase a $15 card for just $12.75, for example. Next is CleanApp 3, giving you to ability to uninstall and archive your applications. Finally, there is a sampler of Tony Award-winning songs, including such favorites as Mama Mia!, Rock of Ages, and Million Dollar Quartet.

Like always, details on these and many other items can be found at CoM’s “Daily Deals” page right after the jump.