I think Apple fans watching the brawl between Cupertino and Samsung can sometimes just be confounded by what is going on. Why is Samsung taking a risk of alienating its biggest manufacturing customer just to release some crummy iPhone knockoffs? Madness, right?
Wrong. While not exactly ethical, Samsung is playing it smart: the Korean electronics giant knows that the potential margins on selling smartphones dwarf the margins on any parts it sells Apple. But the proof is in the pudding, so check this out: Samsung actually shipped more smartphones last quarter than Apple did.